Search Marketing

  • The technology behind AI in PPC

    …Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist Frederick Vallaeys explains the technology, its evolution in recent years, and what's next for AI in paid search. The post The technology behind AI in PPC... Please visit Search Engine Land for the full article. …

    Frederick Vallaeys/ Search Engine Landin Paid Search SEO- 16 readers -
  • 9 Deadly Mistakes that Make Sites Slow

    … Slow websites influence bounce rates, conversion rates, and even your search engine rankings. That said, I’m surprised by the number of sites that are still gruelingly slow. Adam showed me a site today hosted on GoDaddy that was taking in excess of 10 seconds to load. That poor person thinks they’re saving a couple bucks on hosting… instead…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Understanding AdWords keyword match types for manufacturers

    …With much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. This guide to match types for manufacturers from columnist Dianna Huff can help. The post Understanding AdWords keyword match types for... Please visit Search Engine Land for the full article. …

    Search Engine Land- 8 readers -
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