Search Optimisation

  • How to use site search to improve conversion

    … Ian Scarr, the Regional Vice President for EMEA of SLI Systems delivered a very interesting talk at Internet Retailing Expo about site search on ecommerce sites and how it can increase a conversion with a series of steps. Here’s a round-up of the talk, along with Ian’s tips on the importance of site search for every website. Targeting…

    Search Engine Watchin Paid Search EMail How To's- 12 readers -
  • Unwrapping European seasonal search trends with #BingAds

    … Estimated reading time: 4 minutes, 41 seconds Yes. It’s time to talk about the ‘most wonderful time of the year’: Christmas. As the Head of Marketing Europe for Bing Ads, I like that season because I see mushrooming under my tree insights from different markets across the region. As someone who not only indulges on chocolate log cakes…

    State of Digital- 10 readers -
Get the top posts daily into your mailbox!