Search Optimisation

  • How to use site search to improve conversion

    … Ian Scarr, the Regional Vice President for EMEA of SLI Systems delivered a very interesting talk at Internet Retailing Expo about site search on ecommerce sites and how it can increase a conversion with a series of steps. Here’s a round-up of the talk, along with Ian’s tips on the importance of site search for every website. Targeting…

    Search Engine Watchin Paid Search EMail How To's- 18 readers -
  • Unwrapping European seasonal search trends with #BingAds

    … this year takes place on the 27th November and Cyber Monday takes place on the 30th November. The above chart shows an analysis of the overall retail searches indexed to the average daily volume in September 2014 for all retail queries, including all retail sub categories. Search queries start to accelerate in the first week of October, however retail…

    State of Digital- 15 readers -