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Ian Scarr, the Regional Vice President for EMEA of SLI Systems delivered a very interesting talk at Internet Retailing Expo about site search on ecommerce sites and how it can increase a conversion with a series of steps. Here’s a round-up of the talk, along with Ian’s tips on the importance of site search for every website.
… Estimated reading time: 4 minutes, 41 seconds Yes. It’s time to talk about the ‘most wonderful time of the year’: Christmas. As the Head of Marketing Europe for Bing Ads, I like that season because I see mushrooming under my tree insights from different markets across the region. As someone who not only indulges on chocolate log cakes…