Search Optimization

  • Working the Grey areas of Search Visibility

    … Recently, I found myself in the midst of an online debate about the search engine optimization value of GooglePlus content. Some of my colleagues insisted links from the platform worked their way into Google’s algorithm and content; others were adamant that G+ listings – and perhaps all social content – was irrelevant from a pure SEO and ranking…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Paid Search- 16 readers -
  • What's Better Than a Number One Search Ranking?

    … be value in sitting atop search rankings by occupying position zero. Not only would your information be displayed before all the other results, but you would get a bigger content preview than is available through a standard meta description. So, how do you go about getting Google to put you in that spot? The first thing you have to do is anticipate…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 25 readers -
  • Let's Talk About Google's Elephant in the Room

    …, Rankbrain. By bringing together semantic (contextual) search with intent-discerning algorithms, the underlined software follows what amounts to a five-step process in hundredths of a second: Let a user enter a search string (while offering suggestions) Decipher what the user might actually be looking for, given the query and their location…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 22 readers -
  • Is Google Pardoning Link Spammers?

    …. Is that enough of a deterrent to SEOs selling spam link services or people engaging in such activity? Is Google looking at past link spamming as water under the bridge? If so, that’s irritating to those of us who didn’t need to be forgiven because we didn’t do the wrong things in the first place, but it’s not going to change a lot going forward. In fact…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Google- 21 readers -
  • Ann Smarty on How to Do Keyword Research

    … Conducting keyword research is a bit rough these days. There are just so many people online, so many businesses, so many new startups and websites competing for Google search positions. Keywords are quickly monopolized, mercenary tactics and big budgets from multi-national corporations eating up all the good ones. That leaves smaller guys…

    KAYAK ONLINE MARKETING BLOG in SEO How To's- 23 readers -
  • Are PPC Firms Playing Your Good Name Against You?

    As regular visitors to the this blog will know, I hate it when online partners stretch the truth or hide the obvious to squeeze a few extra dollars out of their clients. This issue seems to be more common with Pay-Per-Click (PPC) providers than it is within other parts of the industry. It could be that a commission payment model just encourages some vendors to dribble their wa ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 16 readers -
  • Why are enterprise companies missing out on search?

    … SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advertising. But a survey into the marketing channels used by large enterprises has found that 91% don’t prioritise search at all. The research, carried out by B2B research firm Clutch and digital…

    Search Engine Watchin Paid Search- 31 readers -
  • Google, Have You Abandoned the Faithful?

    … different skill sets and capabilities than KAYAK. Seeing this, my question is this: why is Google abandoning the faithful? Why has it made things more difficult for companies like mine who have done the right things for years, only to find ourselves thrown into the same category as low quality vendors who don’t have our content, history, or credentials…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 18 readers -
  • Your HTTPS Upgrade Could Put Your Search Rank in Danger

    … This is the second article in our three-part series about how to do a site-wide update without demolishing your search ranking. We’ve previously discussed how to excel when launching a comprehensive redesign; in this post, we’d like to tell you how to successfully migrate your site to HTTPS. HTTPS is a secure version of the standard HTTP…

    KAYAK ONLINE MARKETING BLOG - 17 readers -
  • Rebuild Your Site Without Demolishing Your Search Ranking

    … (if not months) of tanked rankings while the search engines try to figure everything out. Page URLs get changed and forwarded while content gets shuffled around and rewritten. The result seems to be a lull in every expected metric. But it doesn’t have to be that way. For example, we launched a new site for KAYAK on Christmas Eve, 2015 and forced all…

    KAYAK ONLINE MARKETING BLOG - 19 readers -
  • How to speak ‘Search Engine’

    … place it on the SERP. Yet in spite of this, a shockingly low proportion of website owners actually make use of it. Take Schema.org, a markup language that is the result of a collaboration between Google, Bing, Yahoo! and Yandex to create a structured data vocabulary that can be understood by all search engines. A study by Searchmetrics in 2014…

    Search Engine Watch- 26 readers -
  • Know what you need before you start searching

    … It can quickly become a problem for businesses when they have to deal with a mountain of low-quality leads. So, how can you make sure you’re not the guy or gal who jumps straight to contact before qualifying the company at the top of your search results? Easy... Don’t expect Google to do all the work. Like any tool, it’s only as good…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 15 readers -
  • How to optimise your m-commerce site for search

    … In 2015, Google announced that for the first time ever, it was seeing more searches taking place worldwide on mobile devices than on desktop. The steady and unerring shift towards mobile over the past few years has meant that online retailers now need to think about ‘m-commerce’ as well as ecommerce. M-commerce is the name given to retail…

    Search Engine Watch- 30 readers -
  • Loving Local Directories Again

    …. That would make them worthwhile on their own, but it’s also true that Google does pay some attention to these listings. They aren’t going to make or break your link optimization campaigns, but they can help you improve your local pack positioning. And, as we’ve recently pointed out, that’s a growing factor in your local search marketing strategy…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 14 readers -
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