Search Optimization

    • Ann Smarty on How to Do Keyword Research

      Conducting keyword research is a bit rough these days. There are just so many people online, so many businesses, so many new startups and websites competing for Google search positions. Keywords are quickly monopolized, mercenary tactics and big budgets from multi-national corporations eating up all the good ones.

      KAYAK ONLINE MARKETING BLOG in SEO How To's- 12 readers -
    • Are PPC Firms Playing Your Good Name Against You?

      As regular visitors to the this blog will know, I hate it when online partners stretch the truth or hide the obvious to squeeze a few extra dollars out of their clients. This issue seems to be more common with Pay-Per-Click (PPC) providers than it is within other parts of the industry. It could be that a commission payment model just encourages some vendors to dribble their wa ...

      Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Paid Search- 7 readers -
    • Is Google Pardoning Link Spammers?

      Google has incorporated Penguin into their Core Algorithm. That's big news. Prior to last week, sites that had deployed black hat SEO strategies such as link farms and similarly shady tactics were penalized. Not any more. Now, the ‘punishment’ going forward seems to be that of wasted time and money deploying ineffective strategies.

      Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Google- 6 readers -
  • Why are enterprise companies missing out on search?

    … SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advertising. But a survey into the marketing channels used by large enterprises has found that 91% don’t prioritise search at all. The research, carried out by B2B research firm Clutch and digital…

    Search Engine Watchin Paid Search- 20 readers -
  • Google, Have You Abandoned the Faithful?

    … different skill sets and capabilities than KAYAK. Seeing this, my question is this: why is Google abandoning the faithful? Why has it made things more difficult for companies like mine who have done the right things for years, only to find ourselves thrown into the same category as low quality vendors who don’t have our content, history, or credentials…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 8 readers -
  • Your HTTPS Upgrade Could Put Your Search Rank in Danger

    … protocol. It was initially made popular to protect sensitive information during online banking, shopping, and logging into websites. Over the past several years, it has spread to websites of all kinds. And why not? There are lots of reasons to enable HTTPS on your website: it’s a known ranking factor, it improves visitor security, and it’s relatively…

  • Rebuild Your Site Without Demolishing Your Search Ranking

    … (if not months) of tanked rankings while the search engines try to figure everything out. Page URLs get changed and forwarded while content gets shuffled around and rewritten. The result seems to be a lull in every expected metric. But it doesn’t have to be that way. For example, we launched a new site for KAYAK on Christmas Eve, 2015 and forced all…

  • How to speak ‘Search Engine’

    … place it on the SERP. Yet in spite of this, a shockingly low proportion of website owners actually make use of it. Take, a markup language that is the result of a collaboration between Google, Bing, Yahoo! and Yandex to create a structured data vocabulary that can be understood by all search engines. A study by Searchmetrics in 2014…

    Search Engine Watch- 12 readers -
  • Know what you need before you start searching

    … It can quickly become a problem for businesses when they have to deal with a mountain of low-quality leads. So, how can you make sure you’re not the guy or gal who jumps straight to contact before qualifying the company at the top of your search results? Easy... Don’t expect Google to do all the work. Like any tool, it’s only as good…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 5 readers -
  • How to optimise your m-commerce site for search

    … In 2015, Google announced that for the first time ever, it was seeing more searches taking place worldwide on mobile devices than on desktop. The steady and unerring shift towards mobile over the past few years has meant that online retailers now need to think about ‘m-commerce’ as well as ecommerce. M-commerce is the name given to retail…

    Search Engine Watch- 10 readers -
  • Loving Local Directories Again

    …. That would make them worthwhile on their own, but it’s also true that Google does pay some attention to these listings. They aren’t going to make or break your link optimization campaigns, but they can help you improve your local pack positioning. And, as we’ve recently pointed out, that’s a growing factor in your local search marketing strategy…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 6 readers -
  • Are You Sure You Want a Top Spot on Google?

    … Roughly 60% of all search engine visits go to the top three results for any query. That’s a lot of traffic for those businesses. But what percentage of that 60% actually lead to a sale? For transactional querries (availability, price, proximity, urgency), it's likely substantial. But for B2B or consultative businesses, it's going…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 8 readers -
  • Does Your Business Actually Need SEO?

    … In the world of online marketing gospel, it’s sometimes seems like “do everything you can to improve your search position on Google” is the first commandment. Certainly, search engine optimization is important to most inbound lead generation campaigns. But, should we always take it as a given that SEO needs to be a top priority? Or more…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in SEO- 7 readers -
  • White, Black, or Grey: Which Search Optimizer Are You?

    … Spend enough time learning about search optimization, and you’ll undoubtedly run into strong opinions about “white hat” versus “black hat” tactics. Marketers argue (often very privately) all the time about which work best, or are even ethical to use. To understand which camp we fall into – and where we think you should be, too – it’s important…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 13 readers -