Search Optimization

  • Follow Analytics to Keep Your Plan on Track

    …When you want to know how well your business website is really performing over time, nothing beats a good review of your analytics package. From free options to complicated paid software platforms, there is no shortage of applications to tell you how many people are coming to your site, where they are arriving from, and what they are doing once…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Social- 11 readers -
  • Working the Grey areas of Search Visibility

    … Recently, I found myself in the midst of an online debate about the search engine optimization value of GooglePlus content. Some of my colleagues insisted links from the platform worked their way into Google’s algorithm and content; others were adamant that G+ listings – and perhaps all social content – was irrelevant from a pure SEO and ranking…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Paid Search- 17 readers -
  • What's Better Than a Number One Search Ranking?

    … be value in sitting atop search rankings by occupying position zero. Not only would your information be displayed before all the other results, but you would get a bigger content preview than is available through a standard meta description. So, how do you go about getting Google to put you in that spot? The first thing you have to do is anticipate…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 26 readers -
  • Let's Talk About Google's Elephant in the Room

    … It's no secret that marketers and search optimization pros can be a bit obsessed with Google’s zoo of algorithm updates. We’ve weathered the Penguins and Pandas that thankfully stopped old hacks from working these past couple of years; but what about what the next algo Zebra or Walrus, or maybe that bigger Elephant in the room affecting search…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 23 readers -
  • Is Google Pardoning Link Spammers?

    … competitors popping up again. A few more conclusions… Search Engine Optimization Continues to Shift in a New Direction From the beginning, search engine optimization has led to all kinds of unnatural and unethical actions. It was bad enough when companies were doing things they shouldn’t to influence their own search engine visibility. But at the same…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Google- 21 readers -
  • Ann Smarty on How to Do Keyword Research

    … beyond keywords. When you write content, make sure to include related areas, organizations, companies, names, etc. These are the signals to Google of high-quality well-researched content. That doesn't mean you should give up on keywords, but rather you should be using both. Search engine optimization is still the most effective way to build…

    KAYAK ONLINE MARKETING BLOG in SEO How To's- 23 readers -
  • Why are enterprise companies missing out on search?

    … SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advertising. But a survey into the marketing channels used by large enterprises has found that 91% don’t prioritise search at all. The research, carried out by B2B research firm Clutch and digital…

    Search Engine Watchin Paid Search- 31 readers -
  • Google, Have You Abandoned the Faithful?

    … different skill sets and capabilities than KAYAK. Seeing this, my question is this: why is Google abandoning the faithful? Why has it made things more difficult for companies like mine who have done the right things for years, only to find ourselves thrown into the same category as low quality vendors who don’t have our content, history, or credentials…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 18 readers -
  • Your HTTPS Upgrade Could Put Your Search Rank in Danger

    … This is the second article in our three-part series about how to do a site-wide update without demolishing your search ranking. We’ve previously discussed how to excel when launching a comprehensive redesign; in this post, we’d like to tell you how to successfully migrate your site to HTTPS. HTTPS is a secure version of the standard HTTP…

    KAYAK ONLINE MARKETING BLOG - 17 readers -
  • Rebuild Your Site Without Demolishing Your Search Ranking

    … (if not months) of tanked rankings while the search engines try to figure everything out. Page URLs get changed and forwarded while content gets shuffled around and rewritten. The result seems to be a lull in every expected metric. But it doesn’t have to be that way. For example, we launched a new site for KAYAK on Christmas Eve, 2015 and forced all…

    KAYAK ONLINE MARKETING BLOG - 19 readers -
  • How to speak ‘Search Engine’

    … to show it to a user who is searching for one or the other. Search engines want to provide their users with more rich data in search results: useful information like event dates, reviews, menus and other details that can answer their query at a glance, or at least help them decide which result will be the most relevant. Ward quoted Sundar Pichai…

    Search Engine Watch- 30 readers -
  • Know what you need before you start searching

    … It can quickly become a problem for businesses when they have to deal with a mountain of low-quality leads. So, how can you make sure you’re not the guy or gal who jumps straight to contact before qualifying the company at the top of your search results? Easy... Don’t expect Google to do all the work. Like any tool, it’s only as good…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 15 readers -
  • How to optimise your m-commerce site for search

    … sure that your site is mobile-responsive as per Google’s standards? To help you out, we’ve put together a comprehensive checklist of ways that you can make sure your m-commerce site passes all of Google’s tests to get that ‘mobile-friendly’ certification in search. And Andy Favell, the author of the ClickZ Intelligence report on m-commerce, has…

    Search Engine Watch- 33 readers -
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