Search Optimization

  • What's Better Than a Number One Search Ranking?

    … Ask most businesses what SEO success would look like to them, and they’ll likely tell you it would be a number one search ranking on Google for their keywords. That’s not a bad answer, but it’s one I would challenge with for a number of reasons. The first is that search results can differ greatly by location, device, and user history. So, you…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 19 readers -
  • Let's Talk About Google's Elephant in the Room

    …, Rankbrain. By bringing together semantic (contextual) search with intent-discerning algorithms, the underlined software follows what amounts to a five-step process in hundredths of a second: Let a user enter a search string (while offering suggestions) Decipher what the user might actually be looking for, given the query and their location…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 14 readers -
  • Is Google Pardoning Link Spammers?

    …. Is that enough of a deterrent to SEOs selling spam link services or people engaging in such activity? Is Google looking at past link spamming as water under the bridge? If so, that’s irritating to those of us who didn’t need to be forgiven because we didn’t do the wrong things in the first place, but it’s not going to change a lot going forward. In fact…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Google- 18 readers -
  • Ann Smarty on How to Do Keyword Research

    … Conducting keyword research is a bit rough these days. There are just so many people online, so many businesses, so many new startups and websites competing for Google search positions. Keywords are quickly monopolized, mercenary tactics and big budgets from multi-national corporations eating up all the good ones. That leaves smaller guys…

    KAYAK ONLINE MARKETING BLOG in SEO How To's- 17 readers -
  • Why are enterprise companies missing out on search?

    … SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advertising. But a survey into the marketing channels used by large enterprises has found that 91% don’t prioritise search at all. The research, carried out by B2B research firm Clutch and digital…

    Search Engine Watchin Paid Search- 28 readers -
  • Google, Have You Abandoned the Faithful?

    … In September 2015, Google's Mobile Algorithm launched. It was a game changer for Google and small business owners alike. The world’s largest search engine rolled out its new – separate – mobile algorithm, twinned with smaller changes the desktop version, designed to help searchers who are on-the-go find the local results they are looking…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 18 readers -
  • Your HTTPS Upgrade Could Put Your Search Rank in Danger

    … This is the second article in our three-part series about how to do a site-wide update without demolishing your search ranking. We’ve previously discussed how to excel when launching a comprehensive redesign; in this post, we’d like to tell you how to successfully migrate your site to HTTPS. HTTPS is a secure version of the standard HTTP…

    KAYAK ONLINE MARKETING BLOG - 14 readers -
  • Rebuild Your Site Without Demolishing Your Search Ranking

    … (if not months) of tanked rankings while the search engines try to figure everything out. Page URLs get changed and forwarded while content gets shuffled around and rewritten. The result seems to be a lull in every expected metric. But it doesn’t have to be that way. For example, we launched a new site for KAYAK on Christmas Eve, 2015 and forced all…

    KAYAK ONLINE MARKETING BLOG - 16 readers -
  • How to speak ‘Search Engine’

    … place it on the SERP. Yet in spite of this, a shockingly low proportion of website owners actually make use of it. Take Schema.org, a markup language that is the result of a collaboration between Google, Bing, Yahoo! and Yandex to create a structured data vocabulary that can be understood by all search engines. A study by Searchmetrics in 2014…

    Search Engine Watch- 18 readers -
  • Know what you need before you start searching

    … It can quickly become a problem for businesses when they have to deal with a mountain of low-quality leads. So, how can you make sure you’re not the guy or gal who jumps straight to contact before qualifying the company at the top of your search results? Easy... Don’t expect Google to do all the work. Like any tool, it’s only as good…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 13 readers -
  • How to optimise your m-commerce site for search

    … In 2015, Google announced that for the first time ever, it was seeing more searches taking place worldwide on mobile devices than on desktop. The steady and unerring shift towards mobile over the past few years has meant that online retailers now need to think about ‘m-commerce’ as well as ecommerce. M-commerce is the name given to retail…

    Search Engine Watch- 20 readers -
  • Loving Local Directories Again

    …. That would make them worthwhile on their own, but it’s also true that Google does pay some attention to these listings. They aren’t going to make or break your link optimization campaigns, but they can help you improve your local pack positioning. And, as we’ve recently pointed out, that’s a growing factor in your local search marketing strategy…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 12 readers -
  • Are You Sure You Want a Top Spot on Google?

    … Roughly 60% of all search engine visits go to the top three results for any query. That’s a lot of traffic for those businesses. But what percentage of that 60% actually lead to a sale? For transactional querries (availability, price, proximity, urgency), it's likely substantial. But for B2B or consultative businesses, it's going…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 13 readers -
Get the top posts daily into your mailbox!