Search Optimization

  • Is Google Pardoning Link Spammers?

    … competitors popping up again. A few more conclusions… Search Engine Optimization Continues to Shift in a New Direction From the beginning, search engine optimization has led to all kinds of unnatural and unethical actions. It was bad enough when companies were doing things they shouldn’t to influence their own search engine visibility. But at the same…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Google- 9 readers -
  • Ann Smarty on How to Do Keyword Research

    … beyond keywords. When you write content, make sure to include related areas, organizations, companies, names, etc. These are the signals to Google of high-quality well-researched content. That doesn't mean you should give up on keywords, but rather you should be using both. Search engine optimization is still the most effective way to build…

    KAYAK ONLINE MARKETING BLOG in SEO How To's- 12 readers -
  • Are PPC Firms Playing Your Good Name Against You?

    As regular visitors to the this blog will know, I hate it when online partners stretch the truth or hide the obvious to squeeze a few extra dollars out of their clients. This issue seems to be more common with Pay-Per-Click (PPC) providers than it is within other parts of the industry. It could be that a commission payment model just encourages some vendors to dribble their wa ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 9 readers -
  • Why are enterprise companies missing out on search?

    … SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advertising. But a survey into the marketing channels used by large enterprises has found that 91% don’t prioritise search at all. The research, carried out by B2B research firm Clutch and digital agency…

    Search Engine Watchin Paid Search- 21 readers -
  • Google, Have You Abandoned the Faithful?

    … different skill sets and capabilities than KAYAK. Seeing this, my question is this: why is Google abandoning the faithful? Why has it made things more difficult for companies like mine who have done the right things for years, only to find ourselves thrown into the same category as low quality vendors who don’t have our content, history, or credentials…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 11 readers -
  • Your HTTPS Upgrade Could Put Your Search Rank in Danger

    … This is the second article in our three-part series about how to do a site-wide update without demolishing your search ranking. We’ve previously discussed how to excel when launching a comprehensive redesign; in this post, we’d like to tell you how to successfully migrate your site to HTTPS. HTTPS is a secure version of the standard HTTP…

    KAYAK ONLINE MARKETING BLOG - 11 readers -
  • Rebuild Your Site Without Demolishing Your Search Ranking

    …-marketing-websites. It was going to be replaced by a page with a similar topic. First we changed the URL slug to /website-design-and-development about a month before the launch of our redesigned site. Then we slotted the redesigned page into the new address on the day of the launch. Optimize Your Templates and Pages You’re not relaunching your site…

    KAYAK ONLINE MARKETING BLOG - 11 readers -
  • How to speak ‘Search Engine’

    … The challenge of how to ‘speak’ search engine and tell it how to surface our content is what Search Engine Optimisation is all about. But are we doing it as well as we could? Christian J. Ward, partnerships lead at Yext, gave a webinar in partnership with Brighton SEO on ‘How to Speak Search Engine’, in which he looked at the current state…

    Search Engine Watch- 13 readers -
  • Know what you need before you start searching

    … It can quickly become a problem for businesses when they have to deal with a mountain of low-quality leads. So, how can you make sure you’re not the guy or gal who jumps straight to contact before qualifying the company at the top of your search results? Easy... Don’t expect Google to do all the work. Like any tool, it’s only as good…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 10 readers -
  • How to optimise your m-commerce site for search

    … In 2015, Google announced that for the first time ever, it was seeing more searches taking place worldwide on mobile devices than on desktop. The steady and unerring shift towards mobile over the past few years has meant that online retailers now need to think about ‘m-commerce’ as well as ecommerce. M-commerce is the name given to retail…

    Search Engine Watch- 11 readers -
  • Loving Local Directories Again

    …. That would make them worthwhile on their own, but it’s also true that Google does pay some attention to these listings. They aren’t going to make or break your link optimization campaigns, but they can help you improve your local pack positioning. And, as we’ve recently pointed out, that’s a growing factor in your local search marketing strategy…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 9 readers -
  • Are You Sure You Want a Top Spot on Google?

    … Roughly 60% of all search engine visits go to the top three results for any query. That’s a lot of traffic for those businesses. But what percentage of that 60% actually lead to a sale? For transactional querries (availability, price, proximity, urgency), it's likely substantial. But for B2B or consultative businesses, it's going…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 9 readers -
  • Does Your Business Actually Need SEO?

    … In the world of online marketing gospel, it’s sometimes seems like “do everything you can to improve your search position on Google” is the first commandment. Certainly, search engine optimization is important to most inbound lead generation campaigns. But, should we always take it as a given that SEO needs to be a top priority? Or more…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in SEO- 8 readers -
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