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Fluff bloggers beware: a 2017 study from Point Visible found that long-form content generates more than 9 times the leads that short blogs posts do. This statistic challenges a long-held assumption in the marketing world: short content is better because it better accommodates the short attention span of web users.
… In the past few years, we have seen a seismic shift in search optimized content creation. As the blogging industry has grown up, so has the need for improved content that will be accessible by not only Google’s spiders, but also human beings who come to read the articles. As content creators, we must start to anticipate what Google wants ahead…