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  • Amazon Text Ads Program to be Discontinued

    … Almost as soon as it was officially launched, the Amazon Text Ads program is being discontinued. According to an email advertisers received this afternoon, Amazon will shut down their text ad program effective October 31st, 2015, the same day that they will discontinue Amazon Product Ads. When originally announced on August 11th this year…

    Mark Ballard/ RKGBlogin Google- 45 readers -
  • Amazon to Discontinue Product Ads, Launch a Text Ad Rival to Google

    … Inventory Updates Google recently added the capability to upload Online Product Inventory Update Feeds (OPIU Feeds) to the Google Merchant Center via... PLAs Key to Beating Amazon in Search as Retail Giant Enhances Paid Presence Amazon has been a major competitor in almost every industry over the past few years, expanding its product selection and... …

    RKGBlogin Google- 31 readers -
  • 3 Key PPC Metrics Are Lying To You. Find Out How

    … data (other than when specifically looking at search partner conversions and CPA). The second is to use Top vs. Other as much as you would use average position. This helps with the problem of not knowing the range and standard deviation. Average CPC How do you make bid changes? The traditional formula is to set your Max CPC to your desired cost…

    Sam Owen/ Search Engine Landin Paid Search- 28 readers -
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