Search Partners

  • Amazon Text Ads Program to be Discontinued

    … Almost as soon as it was officially launched, the Amazon Text Ads program is being discontinued. According to an email advertisers received this afternoon, Amazon will shut down their text ad program effective October 31st, 2015, the same day that they will discontinue Amazon Product Ads. When originally announced on August 11th this year…

    Mark Ballard/ RKGBlogin Google- 34 readers -
  • Amazon to Discontinue Product Ads, Launch a Text Ad Rival to Google

    … engines (CSEs). Most CSEs have seen declines since Google Shopping became a fully paid entity powered by Google Product Listing Ads (PLAs). Amazon had bucked that trend by continuing to grow and even offer lower CPCs than Google. This growth is particularly impressive considering that Amazon limited the categories eligible for advertisement…

    RKGBlogin Google- 25 readers -
  • 3 Key PPC Metrics Are Lying To You. Find Out How

    … like reviews and sitelinks. You also have an elongated headline if your description line 1 has punctuation at the end. These factors drastically change how your ads perform. I've found that ads with punctuation at the end of line 1 perform about 9% better in the top positions, but perform worse on the side. This is because when I take all 70…

    Sam Owen/ Search Engine Landin Paid Search- 25 readers -
Get the top posts daily into your mailbox!
2 Blogs about the topic

More from around the web
  • Amazon Prepares Online Advertising ProgramAmazon Prepares Online Advertising Program
    Amazon is gearing up to challenge Google's dominance of the online advertising market, developing its own software for placing ads online that could leverage its knowledge of millions of Web shoppers.