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  • Amazon Text Ads Program to be Discontinued

    … Almost as soon as it was officially launched, the Amazon Text Ads program is being discontinued. According to an email advertisers received this afternoon, Amazon will shut down their text ad program effective October 31st, 2015, the same day that they will discontinue Amazon Product Ads. When originally announced on August 11th this year…

    Mark Ballard/ RKGBlogin Google- 45 readers -
  • Amazon to Discontinue Product Ads, Launch a Text Ad Rival to Google

    … partners in the retail vertical. Retailers generated about 1% of their Google search ad clicks on Amazon in Q2 2015. All Google search partners combined, including Amazon, produced 8% of retailers’ Google search ad clicks in Q2 2015. Amazon would generate even more Google search ad traffic, but it has excluded ads from individual retailers from…

    RKGBlogin Google- 32 readers -
  • 3 Key PPC Metrics Are Lying To You. Find Out How

    … search engines that mirror Google like or AOL. The CTR of ads showing on the Walmart website search page is so far removed from the CTR of ads on the Google search page that combining them removes almost all meaning from our ad tests. 3. Ad Position Impacts CTR If your ad shows top of page, a lot of things happen. You get ad extensions…

    Sam Owen/ Search Engine Landin Paid Search- 32 readers -
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