Search Partners

  • Amazon Text Ads Program to be Discontinued

    …, Amazon Text Ads were positioned as a replacement for Amazon Product Ads, as Text Ads were introduced simultaneously with the announcement that Product Ads would be discontinued. A more likely possibility was that Amazon Text Ads were meant to replace the Google search partner ads that currently appear at the bottom of some Amazon search results pages…

    Mark Ballard/ RKGBlogin Google- 46 readers -
  • Amazon to Discontinue Product Ads, Launch a Text Ad Rival to Google

    … partners in the retail vertical. Retailers generated about 1% of their Google search ad clicks on Amazon in Q2 2015. All Google search partners combined, including Amazon, produced 8% of retailers’ Google search ad clicks in Q2 2015. Amazon would generate even more Google search ad traffic, but it has excluded ads from individual retailers from…

    RKGBlogin Google- 32 readers -
  • 3 Key PPC Metrics Are Lying To You. Find Out How

    … wider range of positions? The range our ads fall in. Is our 3.0 average position representative of our ads showing in 2, 3 and 4? Or did we have ads run from 1 to 10? The skew of our ads. Were our ads evenly distributed above and below the average? Did we have a lot of ads in positions 2 and 3 and then a long tail of impressions from 4 through…

    Sam Owen/ Search Engine Landin Paid Search- 33 readers -
Get the top posts daily into your mailbox!
2 Blogs about the topic

More from around the web
  • Amazon Prepares Online Advertising ProgramAmazon Prepares Online Advertising Program
    Amazon is gearing up to challenge Google's dominance of the online advertising market, developing its own software for placing ads online that could leverage its knowledge of millions of Web shoppers.