Search Partners

  • Amazon Text Ads Program to be Discontinued

    …, Amazon Text Ads were positioned as a replacement for Amazon Product Ads, as Text Ads were introduced simultaneously with the announcement that Product Ads would be discontinued. A more likely possibility was that Amazon Text Ads were meant to replace the Google search partner ads that currently appear at the bottom of some Amazon search results pages…

    Mark Ballard/ RKGBlogin Google- 29 readers -
  • Amazon to Discontinue Product Ads, Launch a Text Ad Rival to Google

    … partners in the retail vertical. Retailers generated about 1% of their Google search ad clicks on Amazon in Q2 2015. All Google search partners combined, including Amazon, produced 8% of retailers’ Google search ad clicks in Q2 2015. Amazon would generate even more Google search ad traffic, but it has excluded ads from individual retailers from…

    RKGBlogin Google- 20 readers -
  • 3 Key PPC Metrics Are Lying To You. Find Out How

    … desktop and mobile. Take a look at this example from one of my accounts: If we had separated our ads by device type, we'd be gaining a significant number of clicks over using only our "winning" ad. 2. Traffic From Google Search Vs. Search Partners Traffic on Google and traffic on Google search partners are not the same thing. They're just not. We…

    Sam Owen/ Search Engine Landin Paid Search- 22 readers -
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