Search Query Reports

  • The Ins And Outs Of PPC Account Expansion

    … of expansions through search query is the norm. And they 100% should be used when starting to think about expansion ideas. But be wary of trends. As in the example above, when the media stopped covering the NFL star, the traffic fell off. Top Performers Another way to use the almighty search query report is to farm for top performing search queries…

    PPC Heroin Paid Search- 11 readers -
  • Using Pivot Tables to Visualize Search Query Mismatches

    … regularly, but there are some nice visualizations you can do if you export it to Excel – it’s helped me demonstrate how matching works more than once to a client who is new to it. Sometimes it’s one keyword whose poor performance is baffling, and other times you’re just wanting to figure out where to zero in first. If you aren’t overly familiar…

    Clix Marketing PPC Blogin Affiliate Paid Search- 15 readers -