Search Query Reports

    • Time Saving Automation: Search Query Edition

      June 1, 2017 Search Query Reports (SQRs) – you either love them or hate them. While you probably pull these semi-regularly (or maybe you don’t do them at all), are you getting the most out of them? With a little bit of work on the front end, you can save time by automating these reports. Once you get it all set up, simply check in on the Google Sheets workbook every month (o ...

      Rachael Law/ PPC Heroin Affiliate- 21 readers -
  • The Ins And Outs Of PPC Account Expansion

    … PPC strategy involve the two words “it depends,” trying new ideas is essential to growth and expansion. As I got older, my obsession with Legos transformed. Instead of taking apart Lego towers, I started taking apart other things—like my boombox and my computer. I wanted to understand how all of the little parts worked together. Unfortunately, I…

    PPC Heroin Paid Search- 15 readers -
  • Using Pivot Tables to Visualize Search Query Mismatches

    … regularly, but there are some nice visualizations you can do if you export it to Excel – it’s helped me demonstrate how matching works more than once to a client who is new to it. Sometimes it’s one keyword whose poor performance is baffling, and other times you’re just wanting to figure out where to zero in first. If you aren’t overly familiar…

    Clix Marketing PPC Blogin Affiliate Paid Search- 16 readers -