Search Query Reports

  • Time Saving Automation: Search Query Edition

    … in on the Google Sheets workbook every month (or whatever schedule you like to run your SQRs on). We’ve already covered SQRs here and here, but today we’ll cover alternative methods to automate your search query reports. Automation Set Up The Script Setting up this script allows us to segment search queries into “N-Grams”, which is a fancy way of saying…

    Rachael Law/ PPC Heroin Affiliate- 21 readers -
  • The Ins And Outs Of PPC Account Expansion

    … the crumpled dollar bills out of my porcelain piggy bank, head to the store, and buy more. Maybe my childhood obsession with Legos helped fuel my passion for good, solid, PPC campaign structures. Every time I work in an account, my mind is constantly thinking, “how can I make this bigger/better? Where can I expand?” There are many different methods…

    PPC Heroin Paid Search- 18 readers -
  • Using Pivot Tables to Visualize Search Query Mismatches

    … important now that Google allows close variant matching for Exact Match types. It starts with the Almighty Search Query Report (a.k.a. the SQR). The SQR shows you the actual user search queries and which of your bidded-on keywords it was matched to. Frequently, you’ll find some pretty glaring mis-matches! Most PPCers know of this and use the SQR…

    Clix Marketing PPC Blogin Affiliate Paid Search- 16 readers -
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