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… of expansions through search query is the norm. And they 100% should be used when starting to think about expansion ideas. But be wary of trends. As in the example above, when the media stopped covering the NFL star, the traffic fell off. Top Performers Another way to use the almighty search query report is to farm for top performing search queries…
“Can’t we just pause anything under our goal CPA?” Sometimes it’s hard to explain what an ecosystem a paid search account actually is. All these little pieces weave together to create the account and the results that you see, but the most visible ones wind up being the ones that look like the shiny silver bullet to success. Keywords are one of these things.