Search Rankings

  • Why We Need to Start Talking “Share of SERP”

    …. All you really need to know is that optimizing for more universal search practices and more social engagement will also prime your publications for ranking in the Google Knowledge Graph. The K. Graph prioritizes relevancy, search intent, search context, internal linking structure, and social engagements. If you can impress and rank in the K…

    PPC Hero- 21 readers -
  • 5 Ways to Salvage your Search Rankings After a Disastrous Site Migration

    … of websites. In fashion, it’s definitely important for products to look good, but websites also have to make it easy for search engines to find them and for users to move through the site and purchase. No matter what went wrong, remember you can always bounce back. Use these tips to boost your search rankings after a redesign that has sabotaged your SEO…

    Acceleration Partnersin SEO- 18 readers -
  • It’s Time to Stop Automated Press Release Distribution for SEO

    … quite a bit more. But you get what you pay for. We’re no longer investing in press release distribution for our search engine optimization efforts. It’s not relevant, it’s not reaching a relevant audience, it’s not providing any meaningful results, and – worse – it may be putting our clients at risk by putting links to their site on domains that have terrible authority. That could be putting their organic rankings and traffic at risk. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin SEO- 14 readers -
  • 7 Things I Wish Execs Knew About Link Building

    … on us. Still, having to explain the same thing dozens and dozens of times isn't why we got into this business. Anyone would go a little crazy if they did that. So, in an effort to make both of our lives just a little easier, here are seven things I wish executives knew about link building and SEO. 1. Yes, You Still Need Links To Rank No matter what…

    Erin Everhart/ Search Engine Landin SEO- 19 readers -
  • Why Your Audience Is Your Company’s Most Valuable Asset: Develop It

    …. Nurturing that proprietary audience (one that only you can reach) is essential for building brand authority, awareness, credibility and other signals which improve not just sales and conversion rates, but also organic search traffic and rankings through strong brand signals. Many business owners think of their website and digital presence…

    Jayson Demers/ Marketing Land- 17 readers -
  • Top Five Local SEO Myths — And Truths

    … is a list of five frequently heard claims about local SEO that I've heard recently, followed by their corresponding truths. Myth #1—Claiming Your Google Listing Is The Way To Boost SEO First of all, there is no "one" way to boost SEO. True SEO is an amalgamation of many functions, and ultimately, they all need to be logical and consistent. This myth…

    Chris Marentis/ Search Engine Landin SEO- 12 readers -
  • Coupons, Coupon Codes, Promo Codes…When Content Is NOT King

    A few years ago, I did some work for a comparison shopping/coupon website. Curious about how well the site was doing in regard to their SEO, I did a few search queries for some of the terms I remembered being big traffic drivers. I didn't see my former client on page one for the first few queries, so I kept going.

    Search Engine Land- 34 readers -