Search Rankings

    • Why We Need to Start Talking “Share of SERP”

      March 17, 2017 If you’ve been keeping an eye on recent digital marketing trends, you’ve probably heard of omni-channel. You may think of it as the future of digital marketing. Or, you might think of it as the fanciest new way to burn your money and grey your hair. There is a strange taboo association with omni-channel marketing strategies.

      PPC Hero- 15 readers -
  • 5 Ways to Salvage your Search Rankings After a Disastrous Site Migration

    … of websites. In fashion, it’s definitely important for products to look good, but websites also have to make it easy for search engines to find them and for users to move through the site and purchase. No matter what went wrong, remember you can always bounce back. Use these tips to boost your search rankings after a redesign that has sabotaged your SEO…

    Acceleration Partnersin SEO- 11 readers -
  • It’s Time to Stop Automated Press Release Distribution for SEO

    … quite a bit more. But you get what you pay for. We’re no longer investing in press release distribution for our search engine optimization efforts. It’s not relevant, it’s not reaching a relevant audience, it’s not providing any meaningful results, and – worse – it may be putting our clients at risk by putting links to their site on domains that have terrible authority. That could be putting their organic rankings and traffic at risk. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin SEO- 12 readers -
  • 7 Things I Wish Execs Knew About Link Building

    … Whether it's your CMO, your client or your client's boss, we've all worked with someone who just doesn't quite get search. And that's OK. We can't expect everyone to understand the intricacies behind what goes into that No. 1 ranking. SEO is easy in theory, but it's a daunting task to take on, and Google isn't exactly making it any easier…

    Erin Everhart/ Search Engine Landin SEO- 17 readers -
  • Why Your Audience Is Your Company’s Most Valuable Asset: Develop It

    …. Nurturing that proprietary audience (one that only you can reach) is essential for building brand authority, awareness, credibility and other signals which improve not just sales and conversion rates, but also organic search traffic and rankings through strong brand signals. Many business owners think of their website and digital presence…

    Jayson Demers/ Marketing Land- 14 readers -
  • Top Five Local SEO Myths — And Truths

    … sites at once. Myth #3—Social Media Can't Help This myth seems to be perpetuated by people who do not use social media personally, so they also avoid it in business. That approach can only serve to hamper a company's SEO efforts, especially for local businesses. Truth #3—Social Signals Create Backlinks The simple truth is that content from social media…

    Chris Marentis/ Search Engine Landin SEO- 12 readers -
  • Coupons, Coupon Codes, Promo Codes…When Content Is NOT King

    … (Rank 1 - 10 = G'KWP Monthly Searches, Rank 10+ - 20 = Searches * 0.20, Rank 20+ = Searches * 0.05) The chart above is sorted by average rank, and the information isn't too shocking. RetailMeNot simply dominates the search results at an average rank of 1.49, with over 500 URLs ranking in the top 100 across the 500 chosen search phrases. Details…

    Search Engine Landin SEO Content- 23 readers -