Search Rankings

  • Why We Need to Start Talking “Share of SERP”

    …. All you really need to know is that optimizing for more universal search practices and more social engagement will also prime your publications for ranking in the Google Knowledge Graph. The K. Graph prioritizes relevancy, search intent, search context, internal linking structure, and social engagements. If you can impress and rank in the K…

    PPC Hero- 25 readers -
  • 5 Ways to Salvage your Search Rankings After a Disastrous Site Migration

    … of websites. In fashion, it’s definitely important for products to look good, but websites also have to make it easy for search engines to find them and for users to move through the site and purchase. No matter what went wrong, remember you can always bounce back. Use these tips to boost your search rankings after a redesign that has sabotaged your SEO…

    Acceleration Partnersin SEO- 18 readers -
  • SEO 101: 18 Search Rankings & Engagement Factors You Can’t Ignore

    There are a lot of SEO guides and “How-to” blog posts available, but the truth is, many of these resources contain outdated or just incorrect (and outright bad) advice. Over the past few months I have been auditing a lot of websites for various law firms throughout the country. I decided to put together a list of 18 factors that many people simply ignore or forget to implement. 1.

    Alan Schill/ Search Engine Journal- 11 readers -
  • 7 Things I Wish Execs Knew About Link Building

    … Whether it's your CMO, your client or your client's boss, we've all worked with someone who just doesn't quite get search. And that's OK. We can't expect everyone to understand the intricacies behind what goes into that No. 1 ranking. SEO is easy in theory, but it's a daunting task to take on, and Google isn't exactly making it any easier…

    Erin Everhart/ Search Engine Landin SEO- 19 readers -
  • Why Your Audience Is Your Company’s Most Valuable Asset: Develop It

    …. Nurturing that proprietary audience (one that only you can reach) is essential for building brand authority, awareness, credibility and other signals which improve not just sales and conversion rates, but also organic search traffic and rankings through strong brand signals. Many business owners think of their website and digital presence…

    Jayson Demers/ Marketing Land- 17 readers -
  • Top Five Local SEO Myths — And Truths

    … effect it's had on our clients' visibility in Google search. Myth #2—Links Are Out, Citations Are In "Link building is dead" has become almost as catchy of a tune as "Ding dong the wicked witch is dead" but it is highly inaccurate. So, too, is the replacement of links with citations. Truth #2—Quality Over Quantity In Local Niches The truth of the matter…

    Chris Marentis/ Search Engine Landin SEO- 13 readers -
  • Coupons, Coupon Codes, Promo Codes…When Content Is NOT King

    A few years ago, I did some work for a comparison shopping/coupon website. Curious about how well the site was doing in regard to their SEO, I did a few search queries for some of the terms I remembered being big traffic drivers. I didn't see my former client on page one for the first few queries, so I kept going.

    Search Engine Land- 36 readers -
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