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    • Engaging users through high quality AMP pages

      To improve our users' experience with AMP results, we are making changes to how we enforce our policy on content parity with AMP. Starting Feb 1, 2018, the policy requires that the AMP page content be comparable to the (original) canonical page content. AMP is not a ranking signal and there is no change in terms of the ranking policy with respect to AMP.

      Google Webmaster Central Blog- 7 readers -
  • Enabling more high quality content for users

    …, because without it, the paywall may be interpreted as a form of cloaking, and the pages would then be removed from search results. Based on our investigations, we have created detailed best practices for implementing flexible sampling. There are two types of sampling we advise: metering, which provides users with a quota of free articles to consume…

    Google Webmaster Central Blogin Content- 35 readers -
  • How Video Rankings Differ on Google and YouTube [New Study]

    …, the user has asked a question and wants an answer. They don’t plan to stay on Google, they plan to leave it. Even in this age of instant answers, after they get their answers, they will probably leave and go somewhere else. In addition, on Google, you can see that the great majority of the search results are traditional webpages. In the 424 search…

    Greg Jarboe/ ReelSEOin Google YouTube- 27 readers -
  • Better Snippets for your Users

    … Before buying a book, people like to get a snapshot of how they’re about to spend a few hours reading. They'll take a look at the synopsis, the preface, or even the prologue just to get a sense about whether they'll like the book. Search result snippets are much the same; they help people decide whether or not it makes sense to invest the time…

    Google Webmaster Central Blog- 15 readers -
  • Similar items: Rich products feature on Google Image Search

    …, price & currency, and availability meta-data on their host page are eligible for Similar items Test your pages with Google’s Structured Data Testing Tool to verify that the product markup is formatted correctly See your images on image search by issuing the query “” For results with valid product markup, you may see…

    Google Webmaster Central Blogin Google- 17 readers -
  • Closing down for a day

    … the search results. You can also include a "Retry after" header to indicate how long the site will be unavailable. Blocking a site for longer than a week can have negative effects on the site's search results regardless of the method that you use. Option: Switch whole website off Turning the server off completely is another option. You might also do…

    Google Webmaster Central Blog- 16 readers -
  • Rich Cards expands to more verticals

    … At Google I/O in May, we launched Rich Cards for Movies and Recipes, creating a new way for site owners to present previews of their content on the Search results page. Today, we’re expanding to two new verticals: Local restaurants and Online courses. Evolution of search results for queries like [best New Orleans restaurants] and [leadership…

    Google Webmaster Central Blog- 19 readers -
  • Webmaster Forums Top AMP Questions

    … new content is valid. While it’s good practise overall to include structured data in your AMP pages (we recommend JSON-LD), it's especially important for news publishers. News content that includes valid markup properties are eligible to be shown within the Top Stories section in Google Search results. To test your structured data, try…

    Google Webmaster Central Blogin SEO- 14 readers -
  • 8 tips to AMPlify your clients

    … and search results, and could be simple changes that also bring the benefits of AMP to the website. This approach allows you to keep the homepage and other “browser” pages that might require advanced, non-AMP dynamic functionality. If you're creating a new, content-heavy website from scratch, consider building the whole site with AMP from the start…

    Google Webmaster Central Blogin Social- 17 readers -
  • How to best evaluate issues with your Accelerated Mobile Pages

    … As you #AMPlify your site with Accelerated Mobile Pages, it’s important to keep an eye periodically on the validation status of your pages, as only valid AMP pages are eligible to show on Google Search. When implementing AMP, sometimes pages will contain errors causing them to not be indexed by Google Search. Pages may also contain warnings…

    Google Webmaster Central Blogin How To's- 14 readers -
  • How can Google Search Console help you AMPlify your site?

    … up for Search Console for your AMP pages to be included in Google Search results, but doing so can help you understand which of your AMP pages are eligible to show in search results. To get started with Search Console, create a free account or sign in here and validate the ownership of your sites. Once you have your site set up on Search Console…

    Google Webmaster Central Blogin Google How To's- 14 readers -
  • Google Webmaster Central Blog

    … the fundamentals: How AMP improves the user experience of the mobile web The foundations of an AMP page AMP limitations How AMP web components solve common problems How to validate your AMP pages How to prepare your AMP pages for Google Search Once you are done with the basics, why not geek out with the Advanced Concepts Codelab…

    Google Webmaster Central Blogin SEO Google- 27 readers -
    Earlier about the same topic:
  • What is AMP?

    … the entire Google Mobile Search results page, like e-commerce, entertainment, travel, recipe sites and many more. Visit the “Who” page on for a flavour of some of the sites already creating AMP content and try the demo at ( to see AMP versions of pages labeled with . In advance of AMP expanding in Google Search, over…

    Google Webmaster Central Blog- 16 readers -
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