Search Retargeting

  • VIDEO + SLIDESHOW: Search Powered Psychographics

    SEARCH POWERED PSYCHOGRAPHICS: ENTER THE AGE OF TRUE PERSONA MARKETING by Marty Weintraub, Founder & Evangelist, aimClear. Presented at the Search Engine Land Summit at SMX Advanced 2014 in Seattle. In the future, intentional care must be paid to which potential customers are shepherded into the marketing funnel. As we follow them, we can't m ...

    Search Engine Landin SEO- 13 readers -
  • One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

    … for such users, or should they fall back into the prospecting pool? When Site Retargeting Gets Better With Search Data As noted above, search retargeting is not a form of site retargeting. But site retargeting can still make use of search data. An advanced site retargeting campaign, known as programmatic site retargeting, looks at dozens…

    Dax Hamman/ Marketing Landin Display- 14 readers -
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