Search Retargeting

  • VIDEO + SLIDESHOW: Search Powered Psychographics

    SEARCH POWERED PSYCHOGRAPHICS: ENTER THE AGE OF TRUE PERSONA MARKETING by Marty Weintraub, Founder & Evangelist, aimClear. Presented at the Search Engine Land Summit at SMX Advanced 2014 in Seattle. In the future, intentional care must be paid to which potential customers are shepherded into the marketing funnel. As we follow them, we can't m ...

    Search Engine Landin SEO- 13 readers -
  • One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

    … justified in relying on the multi-vendor approach to programmatic if there weren't a good alternative. But, in fact, a number of providers — Google, Adobe, IBM, Oracle, and my own employer, Chango — either have complete platforms or are working toward building platforms that can handle all of a brand's goals and tactics with one coherent strategy…

    Dax Hamman/ Marketing Landin Display- 11 readers -