Search Retargeting

  • VIDEO + SLIDESHOW: Search Powered Psychographics

    SEARCH POWERED PSYCHOGRAPHICS: ENTER THE AGE OF TRUE PERSONA MARKETING by Marty Weintraub, Founder & Evangelist, aimClear. Presented at the Search Engine Land Summit at SMX Advanced 2014 in Seattle. In the future, intentional care must be paid to which potential customers are shepherded into the marketing funnel. As we follow them, we can't m ...

    Search Engine Landin SEO- 13 readers -
  • One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

    … a nice little line item in an Excel spreadsheet. Everything looks nice and neat. But just because sticking vendors into tidy little boxes makes things more straightforward for the agency, it doesn't mean that's the best approach. The problem with pigeonholing vendors is that, if you're doing it right, programmatic marketing can't be broken down…

    Dax Hamman/ Marketing Landin Display- 19 readers -