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… US searches on mobile were voice searches. In June of 2016, the iPhone’s personal assistant, Siri, handled more than 1 billion voice search requests per week. Synthesize your Voice Search Strategy In a very short time, voice search is predicted to be used above and beyond smartphones. Advanced “digital assistant” devices are even being developed…
If you talk to a room full of veteran digital marketers, a topic that eventually comes up is competition — specifically, the fact that our competition in search is often not immediately obvious. You can miss out on understanding your online competition for a few different reasons. For example, marketers sometimes erroneously assume that brick-and-mortar competitors are the sa ...