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As a society, we have been conditioned with the age-old saying “Build it and they shall come”. However, does this hold true for the digital world and your website? And more specifically, what about Google? In most organizations, organic search optimization becomes a layer that is applied after the fact.
… US searches on mobile were voice searches. In June of 2016, the iPhone’s personal assistant, Siri, handled more than 1 billion voice search requests per week. Synthesize your Voice Search Strategy In a very short time, voice search is predicted to be used above and beyond smartphones. Advanced “digital assistant” devices are even being developed…
… creating your website content. This should enable you to create the kind of content Google will surface for the queries that matter to you. Learn To Be Agile In Your Search Strategy When it comes to online competition, Google is making up the game as it goes along. It pays to be paying attention and to be able to notice changes and respond quickly. Keep…