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  • Win of the Week: When Deal Sweeteners Become Deal Makers

    … unsubstantiated and unemotional copy. Displayed URL: This ad displays an attached “Baby” to the base URL, which is good, because it’s related to “Cradles,” but why not just put “Cradles” itself? The Boosted Ad Headline: The winning ad’s headline not only uses the Baby Cradle search term, but immediately indicates that they are “On Sale.” Since baby cradles…

    Sarah Burns/ BoostBlog- 19 readers -
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