Search Terms

  • Amazon Keywords: Is the 250-Character Search Term Limit Real?

    … The Amazon community has been all abuzz for weeks over the supposed 250-character limit. I, however, have been noticeably quiet about this topic because there has been so much conflicting information from a huge variety of sources. I’m not usually a first-adopter. I like to test and tweak and read and apply and then draw […] The post Amazon Keywords: Is the 250-Character Search Term Limit Real? appeared first on Marketing Words Blog. …

    Karon Thackston/ Marketing Words Blog- 11 readers -
  • Irrelevant Keywords Could Crash Your Amazon Conversion Rate

    … It was February 3, 2016. Before this landmark date, Amazon restricted sellers to a total of 50 characters for each of five fields (a total of 250 characters) for search terms. On that fateful day in February, however, the gate was let down and sellers had the freedom to include up to 1,000 characters per each of five fields (a total of 5,000…

    Karon Thackston/ Marketing Words Blog- 29 readers -
  • 7 Types of Keywords to Consider When Doing Research

    … of a product or service. Colors, sizes, shapes and other features would all fall under this classification. Brand Keywords You would, of course, want your own brand to be searchable, but you might also consider using other brands that are similar to yours IF it is allowed on the platform you’re selling on. Amazon does not allow you to insert competitor…

    Karon Thackston/ Marketing Words Blog- 17 readers -
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