Search & Analytics

  • How A PPC Fraud Ring Impersonated 300+ Advertisers In May 2014

    … Is PPC Ad Impersonation, AKA URL Hijacking? PPC impersonation is also commonly known as URL Hijacking. URL Hijacking occurs when the scammer impersonates an advertiser by using the advertiser's URL as its Display URL in PPC ads. Then, the scammer links the ads to the real advertiser's site through an unauthorized link such as an affiliate link…

    Search Engine Landin Paid Search SEO- 30 readers -
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