Search & Social

  • Answer These 5 Questions to Tell a Better Story

    … mind made an associative leap, and we followed it much like lemmings jumping off a cliff. PR-driven stories cannot follow that formula. They have to have a point to them, and they have to get to that point as quickly and clearly as possible. They can’t bound and bounce from one topic to another or neglect a necessary comma or semicolon. When they do…

    Erin Feldman/ Vocus Blogin Content- 18 readers -
  • Algorithm Changes Are the Norm Thanks to Scammers and Spammers

    … Facebook changed its algorithm last week again. As usual, you could see marketers and content creators complaining online in a variety of media forms. It’s amazing to see this phenomena happen every month or so, almost like clockwork. Facebook algorithm changes and tweaks are analagous to Google’s search algorithm changes. They seek to achieve…

    Geoff Livingston/ Vocus Blogin Content- 10 readers -
  • ToFu, MoFu, BoFu: Marketing Acronyms That Help PRs

    … underestimate the power of a blog. There are three things that a blog can help you with that nothing else comes close to: Search. All the experts are very clear that blogging is really the only “trick” left in the world of Search Engine Optimization. Small Talk. Prospective customers want to know if you are able to solve their problems…

    Brian Conlin/ Vocus Blogin Content- 13 readers -
  • Getting to Know Your Journalist: 3 Tips to Connect

    … with journalists, though these tips have been proven to work. 1. Interact with them on social It shouldn’t surprise you that 30 percent of journalists use social media to conduct research for their stories (as well as connect with readers and promote their content). They’re already there, so you should be too, following them, sharing their content…

    Susan Payton/ Vocus Blogin Social- 12 readers -
  • LinkedIn’s Evolution: New Tools for the PR Toolbox?

    … LinkedIn, the “business” social network, continues to evolve, adding bells and whistles and functionality that can make a business communicator’s little heart pound. Its most recent additions, LinkedIn publishing and Direct Sponsored Content, have particular value for PR professionals. You remember LinkedIn? The social network that boasts…

    Allen Mireles/ Vocus Blogin Social- 17 readers -
  • 8 Content Curation Tools That Will Slash Your PR Budget

    … on the relative costs of different types of content (source). 1. Curata Curata is one of most well-known of the content creation services. It features a very intuitive recommendation engine, curation tools, website and social media integration. It also has some neat tagging and categorization tools that can be used to bring order to the curated content. Its…

    Jim Dougherty/ Vocus Blogin Social Content- 26 readers -
  • The Anatomy of Visual Content and Why It’s Important

    …: Views of a published article go up 94 percent if they contain a relevant image or infographic when compared to articles without an image in the same category. Tweets that contain images receive 150 percent more retweets. Pictures are the most popular content shared on social media. If these figures don’t wake you up to the importance…

    Brian Conlin/ Vocus Blogin Content- 33 readers -
  • Why Your Link Strategy May Be Broken…and How to Fix It

    … We’ve discussed search strategies at a simple level before. Today I want to address a trend that we touched on earlier: an emphasis on off-page optimization. (This is only one aspect of organic search engine optimization. I’ll come back to this topic over the next few weeks, and dealing with them separately makes for clearer explanations…

    Tinu Abayomi Paul/ Vocus Blog- 11 readers -
  • The Plusses and Minuses of Retargeting

    … a visitor receives. Using retargeting for short time periods or with ad counts, gives the brand an opportunity to convert a visitor without seeming stalkerish. The next frontiers for retargeting are leveraging data from social and mobile media. Use of mobile media is just getting started, but social retargeting is well on its way. Twitter…

    Geoff Livingston/ Vocus Blogin Retargeting- 14 readers -
  • Grow Your Content Marketing Ecosystem: Reduce, Reuse, Recycle

    Content marketing is an ecosystem. It isn’t meant to exist in silos or to be the lone glass bottle left to itself on the side of the road. It’s supposed to work with other content ranging from social updates to white papers and videos. To achieve that ecosystem, content marketers needs to visit the “green” concepts of reduce, reuse and recycle.

    Erin Feldman/ Vocus Blog- 12 readers -
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