Search & Society: General

  • What Bernie Sanders Can (Kind Of) Teach Us About SEO in 2016 & Beyond

    Full disclosure: I love Bernie Sanders. I think he’s a smart, principled guy. He was also the subject of my favorite SNL skit this year; he even does his own impressions! While Bernie Sanders hasn’t personally taught me anything about SEO, a website promoting his presidential candidacy can teach us a good lesson about how businesses can think about SEO as we move into 2016 (and beyond).

    Tom Demers/ Search Engine Land- 60 readers -
  • Dissecting Google Conspiracy Theories

    … Part of every professional SEO’s job is to read between the lines — to be a conspiracy theorist of sorts. We are required not only to possess tactical skills like researching keyword semantics and using schema markup, but also to predict the future direction of organic search to reveal opportunities and risks within clients’ campaigns…

    Search Engine Landin Paid Search SEO Google- 10 readers -