Search & Society: General

  • What Bernie Sanders Can (Kind Of) Teach Us About SEO in 2016 & Beyond

    … for specific terms in specific areas, helping clients understand how they’re being seen by searchers in a specific area, and even (as in this case) taking a quick look at an organic search result in another area. In this case, I wanted to see what searchers would see if they ran the same query I had from within a few different states. Here’s what…

    Tom Demers/ Search Engine Landin SEO- 62 readers -
  • Dissecting Google Conspiracy Theories

    … Part of every professional SEO’s job is to read between the lines — to be a conspiracy theorist of sorts. We are required not only to possess tactical skills like researching keyword semantics and using schema markup, but also to predict the future direction of organic search to reveal opportunities and risks within clients’ campaigns…

    Search Engine Landin Paid Search SEO Google- 11 readers -
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