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Full disclosure: I love Bernie Sanders. I think he’s a smart, principled guy. He was also the subject of my favorite SNL skit this year; he even does his own impressions! While Bernie Sanders hasn’t personally taught me anything about SEO, a website promoting his presidential candidacy can teach us a good lesson about how businesses can think about SEO as we move into 2016 (and beyond).
… Part of every professional SEO’s job is to read between the lines — to be a conspiracy theorist of sorts. We are required not only to possess tactical skills like researching keyword semantics and using schema markup, but also to predict the future direction of organic search to reveal opportunities and risks within clients’ campaigns…
Women have historically been underrepresented in almost all fields: science, school curricula, business, politics—and, sadly, doodles. In addition to our continued effort for doodle diversity and inclusion (see progress on http://google.com/doodl ...
… According to a recent survey conducted by Google's Think Insights, new and expecting parents perform 2.7 times the number of online searches as non-parents, with 56 percent of maternity-related searches completed on a mobile device. Google claims baby- and parent-related mobile searches are on an upward swing. During the first quarter…