Search Visibility

  • Winners and losers of Google’s latest mobile friendly update: USA

    … pages. When we try to figure out the winners and losers of this, it’s actually much easier to identify the losers. This has to do with Google using the same index for both desktop- and mobile-searches. This means that a small positive change, caused by the website’s SEO or webmaster, can actually improve the visibility of both the desktop…

    Search Engine Watch- 12 readers -
  • Why ecommerce sites should use both SEM and SEO for acquisition

    … are 1.5 times more likely to convert click-throughs from the search engine. Direct control over your visibility Even with a significant amount of time invested into SEO, there is no guarantee that you will ever appear in the top spots on search results pages. While the same can almost be said for PPC, bidding plays a huge role in paid search campaigns…

    Search Engine Watchin Paid Search SEO- 12 readers -
  • How Nordstrom strategically beat Zappos in Google Search

    … Five years ago, in April 2011, Zappos’ market share on Google was more than three times as large as Nordstrom‘s. Today, Nordstrom has twice the market share on Google as Zappos. During the time between April 2011 to December 2012, Zappos.com managed to increase its market share by 51% (going from a visibility score of 42.9 to 63.42 points…

    Search Engine Watchin Google How To's- 13 readers -