Search Volume

  • Complete guide to keyword research for SEO

    … ability to perform keyword research. Similarly to any commercial products, there are two main things that should concern us – the strength of our competition and the demand for a certain keyword. By using SEO terminology, we can say that two main factors of keyword research are: Search Volume (number of monthly searches) Keyword Difficulty…

    Search Engine Watchin Paid Search SEO- 22 readers -
  • Who really won the Super Bowl? A consumer search investigation

    … this year’s real winners. In addition to battling on the football field, the Broncos and Panthers battled for search volume too. It was neck and neck throughout until Denver pulled away when the game looked to be out of reach. Brands pay big bucks for Super Bowl television spots, so measuring their effectiveness is essential and can be tricky. One…

    Search Engine Watch- 18 readers -
  • Boost Your Campaigns By Becoming An Expert Search “Forecaster”

    … In the Greater Seattle area, you never know what spring weather will bring — cloudy at 8 a.m., sunny at noon, pouring down rain at 5. I always start the day with a check of the forecast, so I know what to expect. In the same vein, anyone planning a search advertising campaign should know what the day's search "forecast" might be. That's…

    John Cosley/ Search Engine Land- 12 readers -
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