Search Volume

  • Who really won the Super Bowl? A consumer search investigation

    … this year’s real winners. In addition to battling on the football field, the Broncos and Panthers battled for search volume too. It was neck and neck throughout until Denver pulled away when the game looked to be out of reach. Brands pay big bucks for Super Bowl television spots, so measuring their effectiveness is essential and can be tricky. One…

    Search Engine Watch- 16 readers -
  • Boost Your Campaigns By Becoming An Expert Search “Forecaster”

    … because search isn't a static thing. Search behavior changes each day, during the day as well as on different days of the week. Those changes can take the form of different user intent, different search volumes, different devices, or all three. Advertisers can use search forecasting knowledge to sharpen their campaigns and increase performance…

    John Cosley/ Search Engine Land- 9 readers -
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