• Win of the Week – Add Some Psychology to Those Keywords

    … compare the winning ad’s first line of body copy to the losing ad’s second line of body copy — even when you compare keyword-stuffed copy to keyword-stuffed copy, you can see that the wining ad also adds in the claim of “unique.” And while “unique” is unsubstantiated, it at least beckons the searcher to click through and see just how “unique” these John…

    Sarah Burns/ BoostBlog- 16 readers -
  • Win of the Week – Three Characteristics of Winning Ads

    … attracted more than twice as many clicks as the original ad. The Original Ad First and foremost, the title copy of the original ad is fairly vague. “Horror Movies” lacks specificity. Consider the action that the ad asks the searcher to take. Are they going to be able to watch horror movies when they click this ad? Or read reviews about horror movies…

    BoostBlogin Paid Search- 13 readers -
  • Win of the Week – The Perfect Gift

    …. Normally features are listed first and then followed by the call to action. This ad also fails to provide any clear benefits. Yes, they have a money back guarantee, but then again most businesses do. Listing how long they’ve been in business is probably not relevant to what the searcher is looking for. Lastly, the structure of the second line…

    Madeline Milani/ BoostBlogin Paid Search- 37 readers -