• Win of the Week – Add Some Psychology to Those Keywords

    … compare the winning ad’s first line of body copy to the losing ad’s second line of body copy — even when you compare keyword-stuffed copy to keyword-stuffed copy, you can see that the wining ad also adds in the claim of “unique.” And while “unique” is unsubstantiated, it at least beckons the searcher to click through and see just how “unique” these John…

    Sarah Burns/ BoostBlog- 11 readers -
  • Win of the Week – Three Characteristics of Winning Ads

    … Take a look at the two ads below. Both used the same URL, but the titles and body copy are significantly different. If you were searching for “horror movies,” which ads would win your click? PPC Ad #1 PPC Ad #2 Ad #2 is the winner of this contest. Written by “ctr_guru,” it increased CTR by 115%. Let’s take a look as to why the new ad…

    BoostBlogin Paid Search- 10 readers -
  • Win of the Week – The Perfect Gift

    …. Normally features are listed first and then followed by the call to action. This ad also fails to provide any clear benefits. Yes, they have a money back guarantee, but then again most businesses do. Listing how long they’ve been in business is probably not relevant to what the searcher is looking for. Lastly, the structure of the second line…

    Madeline Milani/ BoostBlogin Paid Search- 28 readers -