Searcher Intent

  • Presidential candidates, here’s how to win (at search marketing)

    … It’s the season of primaries, which means there’s a mad scramble by the American people to find answers to the following queries… If they’re registered to vote Where the nearest polling place is What time the polling place is open There’s nothing like a heated presidential election to spur some patriotic search behavior. It appears…

    Search Engine Watchin How To's- 21 readers -
  • Money on the table: how search data can reveal new revenue opportunities

    … searches are in the “Buy” part of the purchase funnel. They’re searching for something very specific, often indicating that they want to accomplish a task (i.e. buy a product). These long tail queries occur less frequently than broader queries (e.g. there are 2,400 every month for ‘eyeshadow palettes’) but typically have a much higher conversion rate…

    Search Engine Watchin How To's- 16 readers -
  • Why It’s Good To Compete With Google

    If you talk to a room full of veteran digital marketers, a topic that eventually comes up is competition — specifically, the fact that our competition in search is often not immediately obvious. You can miss out on understanding your online competition for a few different reasons. For example, marketers sometimes erroneously assume that brick-and-mortar competitors are the sa ...

    Nathan Safran/ Search Engine Land- 19 readers -