Searcher Intent

  • Presidential candidates, here’s how to win (at search marketing)

    … that Hillary Clinton’s marketing team is tapping into our nation’s steadfast loyalty to Google in the hopes of earning some of that allegiance for herself. Somewhere in the Hillary campaign office sits a search marketer, likely the graduate of a behemoth ad agency, who took her training on the zero moment of truth and made it work for Hillary…

    Search Engine Watchin How To's- 13 readers -
  • Money on the table: how search data can reveal new revenue opportunities

    … Search data is a mine of insights about customers’ needs that can translate into new revenue. Here’s an example from my own experience… Recently, my beloved Urban Decay Naked Basics eyeshadow palette went from looking like this: To something a bit more deteriorated: This isn’t uncommon or unexpected: I knew that the uneven ‘wear and tear…

    Search Engine Watchin How To's- 10 readers -
  • Why It’s Good To Compete With Google

    … are not in competition with whichever firm is selling what we are selling. We are in competition with any entity that competes with us for valuable real estate in the search results. Increasingly, that means Google. It seems daunting to compete with Google; but, it is possible. To do it well, it is crucial that we: Know where digital assets appear in the SERPs…

    Nathan Safran/ Search Engine Landin SEO Google- 16 readers -