Searcher Intent

  • Presidential candidates, here’s how to win (at search marketing)

    … It’s the season of primaries, which means there’s a mad scramble by the American people to find answers to the following queries… If they’re registered to vote Where the nearest polling place is What time the polling place is open There’s nothing like a heated presidential election to spur some patriotic search behavior. It appears…

    Search Engine Watchin How To's- 28 readers -
  • Money on the table: how search data can reveal new revenue opportunities

    … Search data is a mine of insights about customers’ needs that can translate into new revenue. Here’s an example from my own experience… Recently, my beloved Urban Decay Naked Basics eyeshadow palette went from looking like this: To something a bit more deteriorated: This isn’t uncommon or unexpected: I knew that the uneven ‘wear and tear…

    Search Engine Watchin How To's- 18 readers -
  • Why It’s Good To Compete With Google

    … If you talk to a room full of veteran digital marketers, a topic that eventually comes up is competition — specifically, the fact that our competition in search is often not immediately obvious. You can miss out on understanding your online competition for a few different reasons. For example, marketers sometimes erroneously assume that brick…

    Nathan Safran/ Search Engine Landin SEO Google- 19 readers -
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