Searcher Intent

  • Presidential candidates, here’s how to win (at search marketing)

    …. Step 2: Focus on the searcher’s intent Starting the ad with, ‘Find your voting location’, prioritizes the true intent of the search, leaving the ‘Hillary’ branding for the tail end. Step 3: Provide an experience that is simple to use (and mobile friendly!) Upon clicking the ad, you immediately get a handy piece of information: the date of your…

    Search Engine Watchin How To's- 15 readers -
  • Money on the table: how search data can reveal new revenue opportunities

    … searches are in the “Buy” part of the purchase funnel. They’re searching for something very specific, often indicating that they want to accomplish a task (i.e. buy a product). These long tail queries occur less frequently than broader queries (e.g. there are 2,400 every month for ‘eyeshadow palettes’) but typically have a much higher conversion rate…

    Search Engine Watchin How To's- 12 readers -
  • Why It’s Good To Compete With Google

    … are not in competition with whichever firm is selling what we are selling. We are in competition with any entity that competes with us for valuable real estate in the search results. Increasingly, that means Google. It seems daunting to compete with Google; but, it is possible. To do it well, it is crucial that we: Know where digital assets appear in the SERPs…

    Nathan Safran/ Search Engine Landin SEO Google- 18 readers -
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