• Optimising for Google: When Is It the Wrong Thing to Do?

    … Google’s fallibility mean for marketers? I’m reminded of Wil Reynolds’ presentation at SearchLove London 2015. He spoke about fighting tooth and nail to earn the #1 organic position for a keyword. When he made it to the top, Wil discovered competition from AdWords and Google Places meant a click-through rate of just five percent. With limited…

    RocketMillin SEO Google- 11 readers -
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