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… Google’s fallibility mean for marketers? I’m reminded of Wil Reynolds’ presentation at SearchLove London 2015. He spoke about fighting tooth and nail to earn the #1 organic position for a keyword. When he made it to the top, Wil discovered competition from AdWords and Google Places meant a click-through rate of just five percent. With limited…
SearchLove. Yup, it is a real conference, focused on SEO and run by the amazing Distilled, an online marketing agency in London. The name SearchLove is…..intriguing? Confusing even. And as one speaker found out upon arriving at UK border control, don’t say you are visiting the UK for “search love”. No surprisingly, it might hinder your entry into the country.