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Google is synonymous with “search”, but a forthcoming product closure highlights a rare weakness. Google Compare, the search giant’s price comparison service, will close later this month. Certainly, when I’ve shopped around for financial products, Google Compare hasn’t come to mind. It seems there is a type of search where Google is not the answer.
… SearchLove. Yup, it is a real conference, focused on SEO and run by the amazing Distilled, an online marketing agency in London. The name SearchLove is…..intriguing? Confusing even. And as one speaker found out upon arriving at UK border control, don’t say you are visiting the UK for “search love”. No surprisingly, it might hinder your entry…