• Why Content Strategists Take Social Shares Seriously (And You Should Too)

      I rarely get nervous presenting content plans to Contently clients, but there’s one comment I hear every so often that makes me uneasy: “We don’t care if people share our content. We only care about generating leads and conversions.” This declaration usually comes from B2B marketers who dismiss social shares in the same way people talk about pageviews. I’m not surprised.

      The Content Strategistin SEO Content- 14 readers -
  • What can we learn from the winners and losers of organic search in 2016?

    … Who were the winners and losers of organic search in 2016? For the third year in a row, Searchmetrics has published its annual Winners and Losers Report, which reveals how certain sites fared in organic search visibility on over the course of 2016. Searchmetrics’ analysis is based on the ‘SEO Visibility’ of each website, an indicator…

    Search Engine Watchin SEO- 16 readers -
  • How to speak ‘Search Engine’

    … found that 36.6% of Google search results incorporated Schema rich snippets, yet only 0.3% of websites actually made use of Schema markup at all. The study also found that pages which used Schema ranked on average 4 places higher in search than pages which didn’t, although Searchmetrics was keen to emphasise that this might not be entirely down…

    Search Engine Watch- 21 readers -
  • 5 things which happened in SEO this month

    … in developing websites and apps. Unsurprisingly, no link building knowledge is required. Fancy your chances? You can apply for the role here. Searchmetrics changes One of our favourite industry tool has had a big makeover. Whereas before data was broken down into different tabs, the summary aspect has been improved with most information available…

    Valentin Boulan/ Tamar SEO and Social Blogin SEO Google- 16 readers -
  • Here’s The Agenda For #SEJSummit Dallas: Part 1

    Our second invite-only, one-day conference for enterprise marketers will be held at the InterContinental Hotel Dallas in Addison, Texas on Tuesday, March 31, 2015. You’ll notice that, compared to other conferences, the sessions are shorter than what you may be used to. We’re avoiding information overload by keeping the sessions moving at an optimal pace.

    Kelsey Jones/ Search Engine Journal- 5 readers -