Seasonal

  • 3 Essential Advertising Strategies for Merry Mobile Holiday Shopping

    … mobile holiday shopping season. 1. Video As audiences increasingly rely on mobile devices, some ad units are better suited for reaching them on the smaller screens of smartphones and tablets. Video ads in particular are ideal for catching the eyes of mobile users. In fact, a study from Facebook found that 30% of mobile shoppers say video…

    Nanigansin Retargeting- 15 readers -
  • 3 Holiday Shopping Trends Retail Advertisers Need to Know

    … It may be July, but it’s already time for marketers to start planning for the holiday shopping season. The holidays provide retailers with a tremendous opportunity to not just drive a record number of sales, but also grow their customer base to drive a year-round increase in profitability. Facebook IQ got a head start preparing advertisers…

    Nanigans- 13 readers -
  • 4 Brands Getting in the Summer Spirit with Facebook and Instagram Ads

    … to speak to their audience with their ads. Macy’s uses a video ad to show off its summer clothing collection in an action-packed montage. The light-hearted attitude and bright colors in the video convey a message that matches viewers’ summertime mindset, making it easy to associate Macy’s clothing and accessories as seasonal essentials. Old Navy…

    Nanigansin Social- 11 readers -
  • Creative Tips to Help Mobile Game Advertisers Win the Holiday Season

    … holiday themes and emphasizing the positive outcomes players can achieve in your game. To accompany this holiday theme, try putting a seasonal spin on in-game rewards and incentives. 4. Use your brand to your advantage Prominent logos and branding can be a powerful driver of game downloads, especially when retargeting potential users who may…

    Nanigansin Social- 30 readers -
  • How 4 Top Retailers Are Keeping Holiday Ad Creative Fresh on Social Media

    … Your holiday ad campaigns may be in full swing across Facebook, Instagram, and Twitter, but the work of a profit-driven advertiser is never done. During the competitive holiday advertising season, it’s important to keep things fresh, or you’ll risk leaving lucrative end-of-year revenue on the table. With so much competition in the ad marketplace…

    Nanigansin Social How To's- 22 readers -
  • Mobile Game Advertising Benchmarks: A Cheatsheet For Winning The Holidays [SlideShare]

    … this to a friend Related Posts: Kabam Scales Mobile Game into Top Grossing Title Using Video Ads and Nanigans Optimization Elex Mobile Game Growth Surges 12X with Nanigans and Facebook Ads [Case Study] PlayQ Scores 26% Higher Mobile Revenues for Charm King with Its Seasonal Strategy [Case Study] Top Score: High-Value User Acquisition For Mobile Game Advertisers …

    Nanigans- 24 readers -
  • 2016 Holiday Ecommerce Facebook Advertising Preview [SlideShare]

    …What does this holiday season hold for retail advertisers? If Q4 2016 is anything like last year, it will be a profitable quarter for businesses — with record-breaking sales potential for forward-thinking Facebook advertisers. To help ecommerce advertisers capture high-value customers during the most competitive time of year, we’re sharing…

    Nanigansin Social- 8 readers -
  • 4 Tips to Influence Buyers and Win Social Referrals

    … that they tell other consumers about making a purchase. In summary, influencing buyers and gaining social referrals can be achieved using the above tactics, but customer service and the target customer base play a major role in the success of any business. James Jorner is a content strategist and marketer at Effective Inbound Marketing. His company specializes in online branding and digital marketing for businesses. Image courtesy of Shutterstock. …

    Inside Facebookin Social- 19 readers -
  • Deck the Halls With These 4 Advertising Strategies For The 2016 Holiday Shopping Season

    … through the cracks, reach back out to these shoppers by serving them Dynamic Ads. This relatively new ad unit can contain items they have viewed on your site, in addition to related products that will encourage them to return and complete a purchase — or even buy complimentary or more expensive products. Free Report: 2016 Holiday Ecommerce Facebook Advertising Preview Data-driven insights on holiday marketplace trends seen by ecommerce advertisers using Nanigans advertising automation software. Download the Report …

    Nanigans- 24 readers -
  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    … and respond to targeted marketing. And yet as recently as 2014, Razorfish and Adobe teamed up for a study that found that 75 percent of marketers are failing to use behavioral data in segmentation analysis and targeting execution. With a few exceptions, retailers still seem to be in the early stages of pulling it all together. Considering all…

    AllFacebook- 39 readers -
  • Seasonal Advertising Has Sprung On Facebook, Instagram and Twitter

    … products and services that go hand-in-hand with their spring and summer plans. Audiences have home improvement, fashion, sports, weddings and more on their minds, and companies can drive revenue by tapping into those needs with seasonal and timely ads. Retailers aren’t the only ones who can capitalize on the changing seasons. In fact, many other…

    Nanigansin Social Twitter- 13 readers -
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