Sebastian Tomich

  • Can Publishers Convince Consumers to Trust Native Advertising?

    … with advertising measurement firm Vizu in a similar capacity. At fashion and style site Refinery29, the dedicated Brand Experiences team, which produces the company’s sponsored content, works with its sales and marketing experts to achieve the same result. “Our team is able to leverage editorial thinking [along with] incredible insights and analytics,” says…

    Tessa Wegert/ The Content Strategistin Content- 26 readers -
  • How Goldman Sachs and The New York Times Made a Content Marketing Hit

    When you think of The New York Times peppering Goldman Sachs with questions, you probably don’t think of comfy chairs, a brightly lit stage, and a content conference. But that was the scene yesterday as Sebastian Tomich, vice president of advertising at The New York Times, and Amanda Rubin, global head of brand and content strategy at Goldman Sachs, sat down to talk native advertising.

    Joe Lazauskas/ The Content Strategist- 20 readers -