Second Party Data

  • The Marketing Impact of First-Party versus Third-Party Data

    …. Second-party data is another option but underutilized by companies. Second-party data is collected through corporate partnerships. By sharing audience, response rates can be much higher, customer data may be more rich, and the data is still both accurate and timely. If you’re struggling to acquire more data on your customers, you may look…

    Douglas Karr/ Marketing Technology Blog- 22 readers -