Second Quarter

  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    … of their 18- to 34-year-old viewers this fall. The way forward for TV is to position itself as merely another screen in a consumer’s panoply of media choices. Millennial viewers don’t need the TV networks for much. Even big events like the presidential debates were broadcast on Facebook. A new playbook For years, the NFL has stood alone…

    AllFacebookin Social Twitter YouTube- 8 readers -
  • Facebook Testing Ads in Groups

    … Facebook confirmed to Josh Constine of TechCrunch that it is testing the inclusion of ads in groups. The social network issued the following statement to Constine: We have started to test delivering ads to people in Facebook groups and will be evaluating the response before determining how we will move forward. According to Constine…

    David Cohen/ AllFacebookin Social Facebook- 12 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … Twitter reported its second-quarter-2016 financial results Wednesday, and Wall Street was far from overwhelmed. The social network posted revenue of $602 million, up 20 percent compared with the second quarter of 2015, with ad revenue of $535 million up 18 percent year-over-year. Mobile ad revenue represented 89 percent of total ad revenue…

    David Cohen/ Inside Facebookin Twitter- 14 readers -
  • Facebook to Announce 2Q Financial Results July 29

    … Facebook will announce its second-quarter-2015 financial results after market close Wednesday, July 29. The company will host a conference call at 2 p.m. PT/5 p.m. ET that day, which can be accessed via its investor relations site, accompanied by a press release, financial tables and slide presentations. A replay of the call…

    David Cohen/ AllTwitterin Social Facebook- 7 readers -
  • INFOGRAPHIC: Shift’s 2Q Facebook Ad Trends

    … Social marketing platform Shift, a Facebook Preferred Marketing Developer, examined campaigns on the social network during the second quarter that were managed via its Facebook ad solution, and it shared its findings in the infographic below. Entertainment achieved the highest click-through rates during the period, at 1.8 percent, followed…

    David Cohen/ AllFacebookin Social- 3 readers -
  • 2Q EARNINGS: Facebook Is a Payments Partner, Not a Competitor

    … We will clearly do work in payments, to accept payments for advertising and on platform and other things that we do. But just because we will do that, it doesn't — we still basically view ourselves as a partner to other companies in the payment space, rather than trying to compete directly for that. Our main business is advertising, and I think…

    David Cohen/ AllFacebookin Social- 6 readers -
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