Second Quarter

  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    …. In that case, this deal came just in time to shore up viewership among millennial and Generation Z cord-cutters. Advertisers get into the game Advertisers still love the NFL for its ability to deliver large audiences in an age of media fragmentation, but linear TV is still based on an antiquated model of demographic targeting. Opening up…

    AllFacebookin Social Twitter YouTube- 25 readers -
  • Facebook Testing Ads in Groups

    …, and confirmed by Facebook, the test is occurring via mobile and desktop in Australia, Canada, Ireland and New Zealand, with users who are included seeing notices reading, “We’re testing ads in groups.” Facebook said during its second-quarter-2016 earnings call that it may reach the maximum ad load for News Feed by the middle of next year, so with groups…

    David Cohen/ AllFacebookin Social Facebook- 24 readers -
  • Twitter, Sky Sports Reach Deal for Premier League Highlights, Goals

    … Live video streaming was a key point of discussion during Twitter’s second-quarter-2016 earnings call Tuesday, and it didn’t take the social network long to ink another pact. Sky News reported that Twitter reached an agreement with Sky Sports to live-stream soccer highlights and goals from the Premier League. Twitter users in the U.K…

    David Cohen/ AllTwitterin Twitter- 14 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … Twitter reported its second-quarter-2016 financial results Wednesday, and Wall Street was far from overwhelmed. The social network posted revenue of $602 million, up 20 percent compared with the second quarter of 2015, with ad revenue of $535 million up 18 percent year-over-year. Mobile ad revenue represented 89 percent of total ad revenue…

    David Cohen/ Inside Facebookin Twitter- 32 readers -
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