Second Quarter

  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    … of their 18- to 34-year-old viewers this fall. The way forward for TV is to position itself as merely another screen in a consumer’s panoply of media choices. Millennial viewers don’t need the TV networks for much. Even big events like the presidential debates were broadcast on Facebook. A new playbook For years, the NFL has stood alone…

    AllFacebookin Social Twitter YouTube- 17 readers -
  • Facebook Testing Ads in Groups

    …, and confirmed by Facebook, the test is occurring via mobile and desktop in Australia, Canada, Ireland and New Zealand, with users who are included seeing notices reading, “We’re testing ads in groups.” Facebook said during its second-quarter-2016 earnings call that it may reach the maximum ad load for News Feed by the middle of next year, so with groups…

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … to continuously raise the quality bar on the advertising solutions we bring to market. Second, while we have worked to drive higher return on investment for advertisers (by leveraging our current user base, ad formats and innovations in targeting, creative and measurement), we’re still priced at a premium CPE (cost per engagement) relative to others. This has…

    David Cohen/ Inside Facebookin Twitter- 19 readers -
  • Facebook to Announce 2Q Financial Results July 29

    … Facebook will announce its second-quarter-2015 financial results after market close Wednesday, July 29. The company will host a conference call at 2 p.m. PT/5 p.m. ET that day, which can be accessed via its investor relations site, accompanied by a press release, financial tables and slide presentations. A replay of the call…

    David Cohen/ AllTwitterin Social Facebook- 7 readers -
  • INFOGRAPHIC: Shift’s 2Q Facebook Ad Trends

    … Social marketing platform Shift, a Facebook Preferred Marketing Developer, examined campaigns on the social network during the second quarter that were managed via its Facebook ad solution, and it shared its findings in the infographic below. Entertainment achieved the highest click-through rates during the period, at 1.8 percent, followed…

    David Cohen/ AllFacebookin Social- 4 readers -
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