Second Quarter

  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    … on this phenomenon is a smart move for Twitter, which is in dire need of a Hail Mary. And Twitter is not the only potential winner in this game. Twitter’s Hail Mary Twitter, whose audience grew by just 1 percent in the second quarter of 2016 compared with the previous quarter, has been experiencing sluggish growth. Revenues were up 20 percent…

    AllFacebookin Social Twitter YouTube- 24 readers -
  • Facebook Testing Ads in Groups

    …, and confirmed by Facebook, the test is occurring via mobile and desktop in Australia, Canada, Ireland and New Zealand, with users who are included seeing notices reading, “We’re testing ads in groups.” Facebook said during its second-quarter-2016 earnings call that it may reach the maximum ad load for News Feed by the middle of next year, so with groups…

    David Cohen/ AllFacebookin Social Facebook- 21 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … increased reach for creators and influencers’ videos by making it easier for people to explore more videos within Twitter. Now, tapping on a video tweet or Vine in the Timeline takes people to a full-screen viewing experience, where more Twitter video and Vines are suggested underneath. We are in the process of fully rolling out this new feature…

    David Cohen/ Inside Facebookin Twitter- 27 readers -
  • INFOGRAPHIC: Shift’s 2Q Facebook Ad Trends

    … Social marketing platform Shift, a Facebook Preferred Marketing Developer, examined campaigns on the social network during the second quarter that were managed via its Facebook ad solution, and it shared its findings in the infographic below. Entertainment achieved the highest click-through rates during the period, at 1.8 percent, followed…

    David Cohen/ AllFacebookin Social- 5 readers -
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