Second-Quarter Earnings Call

  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    …, geographic targeting, behavioral targeting and tailored audience targeting in which marketers can use their first-party data, including customer-relationship-management lists. With football fans already actively communicating on Twitter during games, the livestream and its related advertising opportunities represent a great way for advertisers to reach…

    AllFacebookin Social Twitter YouTube- 17 readers -
  • Facebook Testing Ads in Groups

    …, and confirmed by Facebook, the test is occurring via mobile and desktop in Australia, Canada, Ireland and New Zealand, with users who are included seeing notices reading, “We’re testing ads in groups.” Facebook said during its second-quarter-2016 earnings call that it may reach the maximum ad load for News Feed by the middle of next year, so with groups…

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    …, advertisers that want to drive website clicks, conversions or mobile app installs can seamlessly extend their campaigns to Twitter’s audience of more than 800 million visitors–whether they’re on Twitter, or engaging with thousands of mobile apps and websites. We’re also introducing new creative formats to help direct-response advertisers better…

    David Cohen/ Inside Facebookin Twitter- 19 readers -
  • Facebook to Announce 2Q Financial Results July 29

    … Facebook will announce its second-quarter-2015 financial results after market close Wednesday, July 29. The company will host a conference call at 2 p.m. PT/5 p.m. ET that day, which can be accessed via its investor relations site, accompanied by a press release, financial tables and slide presentations. A replay of the call…

    David Cohen/ AllTwitterin Social Facebook- 7 readers -
  • 2Q EARNINGS: Facebook Is a Payments Partner, Not a Competitor

    … We will clearly do work in payments, to accept payments for advertising and on platform and other things that we do. But just because we will do that, it doesn't — we still basically view ourselves as a partner to other companies in the payment space, rather than trying to compete directly for that. Our main business is advertising, and I think…

    David Cohen/ AllFacebookin Social- 7 readers -
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