Second Screen

The second screen refers to the use of a computing device (commonly a mobile device, such as a tablet or smartphone) to provide an enhanced viewing experience for content on another device, such as a television. In particular, the term commonly refers to the use of such devices to provide interactive features during "linear" content, such as a television program, served within a special app.
Posts about Second Screen
  • Infographic: 46% of Users Will Play Mobile Games While Watching March Madness

    …, this is exactly the kind of second-screen moment they’ve been dreaming of! Mobile users are not only using their phones for research during the game, thus providing opportunities to target premium sports sites and apps, but they are engaging in leisure activities like social media and gaming—prime locations to serve them rich, creative…

    AllFacebook- 12 readers -
  • The Global Gaming Market: Drivers of Growth and Mobile Advertiser Opportunities

    … and Asia accounting for 49%. By 2017 penetration of smartphones and online connectivity, in addition to an uptick in wealth and time spent on media will drive Asia and other growth markets to claim the 51% lead. 2. Screens NewZoo splits out its gaming market analysis by screen, providing valuable insights into where developers should not only…

    Nanigans- 15 readers -
  • Twitter and Video, Like Peanut Butter and Jelly

    …, we find that Twitter users are more likely to watch TV and be in a position to be influential in the decisions of others when it comes to the question of “what do I watch next?” They are also more likely to be sought out for their opinion on TV, and are very engaged within the space. Gavin Bridge, IPSOS Here’s the IPSOS infographic. Be sure to download the whitepaper, The Twitter Effect: Understanding Twitter’s Role in TV Behaviors, for additional detail. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social- 11 readers -
  • 68% of U.S. Viewers Choose YouTube to Watch Online Video

    … else turned to a second screen device, like a tablet or another mobile device, or to a Connected TV or gaming console, to watch online video. An overwhelmingly majority of those taking part in the survey - 75% - confirmed that there is someone else in the home that is consuming video via a secondary source at the same time. Of that 75%, 30% stated…

    Carla Marshall/ ReelSEOin Social- 9 readers -
  • 92% of U.S. Millennials Turn to Second Screens While Watching TV

    … Most of us may still have a TV in the house somewhere, but more and more of us are consuming our favorite shows, and other online entertainment, via the wonder of the second screen. According to a new report from YuMe, 92% of U.S. based Millennials use a connection device whilst watching TV, with 47% using those second screens to gain further…

    Carla Marshall/ ReelSEO- 15 readers -
  • YouTube is Changing: What That Means for Brands TODAY

    … hindsight, I should have suspected that brands in other categories might need to shift their launch strategies, too. YouTube Creator Playbook for Brands - Read and Learn The second indication that the best practices for launching videos were changing was the debut of the YouTube Creator Playbook for Brands on March 31, 2014. If I didn't notice…

    Greg Jarboe/ ReelSEOin Social- 22 readers -