Second Screen

The second screen refers to the use of a computing device (commonly a mobile device, such as a tablet or smartphone) to provide an enhanced viewing experience for content on another device, such as a television. In particular, the term commonly refers to the use of such devices to provide interactive features during "linear" content, such as a television program, served within a special app.
Posts about Second Screen
  • Infographic: 46% of Users Will Play Mobile Games While Watching March Madness

    … Opera Mediaworks, a mobile ad platform for brands, surveyed mobile users to learn how they will use their smartphones while watching the March Madness basketball tournament. The company surveyed over 800 mobile users in the U.S., and found many will multitask while watching the games. Specifically, 46 percent of users said they will play…

    AllFacebook- 21 readers -
Get the top posts daily into your mailbox!