Second Screen

The second screen refers to the use of a computing device (commonly a mobile device, such as a tablet or smartphone) to provide an enhanced viewing experience for content on another device, such as a television. In particular, the term commonly refers to the use of such devices to provide interactive features during "linear" content, such as a television program, served within a special app.
Posts about Second Screen
  • Infographic: 46% of Users Will Play Mobile Games While Watching March Madness

    …, this is exactly the kind of second-screen moment they’ve been dreaming of! Mobile users are not only using their phones for research during the game, thus providing opportunities to target premium sports sites and apps, but they are engaging in leisure activities like social media and gaming—prime locations to serve them rich, creative…

    AllFacebook- 21 readers -
  • The Global Gaming Market: Drivers of Growth and Mobile Advertiser Opportunities

    … by entertainment screens is predicted to shrink (31% to 24%). 3. China China wields a lot of influence, both in terms of gamer population and wildly successful Internet companies like TenCent that have infiltrated the social mobile gaming sector. Its revenues have grown upwards of 4X in a 5-year span, and displayed 38% YoY growth from 2012 to 2013 alone…

    Nanigans- 18 readers -
  • Twitter and Video, Like Peanut Butter and Jelly

    …, we find that Twitter users are more likely to watch TV and be in a position to be influential in the decisions of others when it comes to the question of “what do I watch next?” They are also more likely to be sought out for their opinion on TV, and are very engaged within the space. Gavin Bridge, IPSOS Here’s the IPSOS infographic. Be sure to download the whitepaper, The Twitter Effect: Understanding Twitter’s Role in TV Behaviors, for additional detail. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social- 18 readers -
  • 68% of U.S. Viewers Choose YouTube to Watch Online Video

    … else turned to a second screen device, like a tablet or another mobile device, or to a Connected TV or gaming console, to watch online video. An overwhelmingly majority of those taking part in the survey - 75% - confirmed that there is someone else in the home that is consuming video via a secondary source at the same time. Of that 75%, 30% stated…

    Carla Marshall/ ReelSEOin Social- 13 readers -
  • 92% of U.S. Millennials Turn to Second Screens While Watching TV

    … Most of us may still have a TV in the house somewhere, but more and more of us are consuming our favorite shows, and other online entertainment, via the wonder of the second screen. According to a new report from YuMe, 92% of U.S. based Millennials use a connection device whilst watching TV, with 47% using those second screens to gain further…

    Carla Marshall/ ReelSEO- 15 readers -
  • YouTube is Changing: What That Means for Brands TODAY

    A very wise man, William Bernard Ziff, Jr, once said, "We pay too much attention to events and not enough to trends." I worked for him in the early 1990s as the director of corporate communications at Ziff-Davis and I've tried pay heed to his astute observation ever since. Perhaps, this explains why I'm always on the lookout for new trends that are flying just below the radar ...

    Greg Jarboe/ ReelSEO- 27 readers -
  • How Second Screen and Viral Content Are Keeping Canadian Sports Fans Engaged

    Sports content creators face different challenges and opportunities than creators in any other category on YouTube, and other digital platforms. These unique, sports-specific issues include: working with content with a short shelf life, keeping an audience through an off-season, and building an international as well as national audience.

    Greg Jarboe/ ReelSEO- 13 readers -
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