Second Screen

The second screen refers to the use of a computing device (commonly a mobile device, such as a tablet or smartphone) to provide an enhanced viewing experience for content on another device, such as a television. In particular, the term commonly refers to the use of such devices to provide interactive features during "linear" content, such as a television program, served within a special app.
Posts about Second Screen
  • Infographic: 46% of Users Will Play Mobile Games While Watching March Madness

    … mobile games while watching the tournament, while 37 percent will browse sports apps. In addition, the survey showed 25 percent of users will browse social media apps, like Facebook and Twitter, while 27 percent will send text messages. In a blog post, Audrey Cueto, senior corporate marketing specialist at Opera Mediaworks, commented: For advertisers…

    AllFacebook- 15 readers -
  • The Global Gaming Market: Drivers of Growth and Mobile Advertiser Opportunities

    … and Asia accounting for 49%. By 2017 penetration of smartphones and online connectivity, in addition to an uptick in wealth and time spent on media will drive Asia and other growth markets to claim the 51% lead. 2. Screens NewZoo splits out its gaming market analysis by screen, providing valuable insights into where developers should not only…

    Nanigans- 18 readers -
  • Twitter and Video, Like Peanut Butter and Jelly

    … Of course television is an established traditional medium, but when we add second screen behavior it seems to me that some social mediums are better than others. Between Facebook and Twitter, I see many more conversations happening within Facebook than on Twitter. But on Twitter, I see a lot more posts that may or may not illicit feedback…

    Douglas Karr/ Marketing Technology Blogin Social- 15 readers -
  • 68% of U.S. Viewers Choose YouTube to Watch Online Video

    … else turned to a second screen device, like a tablet or another mobile device, or to a Connected TV or gaming console, to watch online video. An overwhelmingly majority of those taking part in the survey - 75% - confirmed that there is someone else in the home that is consuming video via a secondary source at the same time. Of that 75%, 30% stated…

    Carla Marshall/ ReelSEOin Social- 9 readers -
  • 92% of U.S. Millennials Turn to Second Screens While Watching TV

    … Most of us may still have a TV in the house somewhere, but more and more of us are consuming our favorite shows, and other online entertainment, via the wonder of the second screen. According to a new report from YuMe, 92% of U.S. based Millennials use a connection device whilst watching TV, with 47% using those second screens to gain further…

    Carla Marshall/ ReelSEO- 15 readers -
  • YouTube is Changing: What That Means for Brands TODAY

    … game this year, you can not only see that more searches happened during the game (mostly when goals were scored), but their combined volume far surpasses the searches at the end of the 2010 World Cup match. Query Volume for 2014 UEFA Munich vs. Madrid Match Today, watching games is a much more active experience. "Second screens" have become so…

    Greg Jarboe/ ReelSEOin Social- 25 readers -