Second Screen

The second screen refers to the use of a computing device (commonly a mobile device, such as a tablet or smartphone) to provide an enhanced viewing experience for content on another device, such as a television. In particular, the term commonly refers to the use of such devices to provide interactive features during "linear" content, such as a television program, served within a special app.
Posts about Second Screen
  • Infographic: 46% of Users Will Play Mobile Games While Watching March Madness

    … experiences and draw them into your brand story. Elsewhere, the survey found 28 percent of viewers watching the games on broadcast TV are likely to look up a TV ad again on their mobile device. Check out Opera Mediaworks’ full results in the infographic below. Readers: Do you use your smartphone while watching sports? …

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