Second Screen

The second screen refers to the use of a computing device (commonly a mobile device, such as a tablet or smartphone) to provide an enhanced viewing experience for content on another device, such as a television. In particular, the term commonly refers to the use of such devices to provide interactive features during "linear" content, such as a television program, served within a special app.
Posts about Second Screen
  • Infographic: 46% of Users Will Play Mobile Games While Watching March Madness

    … Opera Mediaworks, a mobile ad platform for brands, surveyed mobile users to learn how they will use their smartphones while watching the March Madness basketball tournament. The company surveyed over 800 mobile users in the U.S., and found many will multitask while watching the games. Specifically, 46 percent of users said they will play…

    AllFacebook- 14 readers -
  • The Global Gaming Market: Drivers of Growth and Mobile Advertiser Opportunities

    … and Asia accounting for 49%. By 2017 penetration of smartphones and online connectivity, in addition to an uptick in wealth and time spent on media will drive Asia and other growth markets to claim the 51% lead. 2. Screens NewZoo splits out its gaming market analysis by screen, providing valuable insights into where developers should not only…

    Nanigans- 16 readers -
  • Twitter and Video, Like Peanut Butter and Jelly

    …, we find that Twitter users are more likely to watch TV and be in a position to be influential in the decisions of others when it comes to the question of “what do I watch next?” They are also more likely to be sought out for their opinion on TV, and are very engaged within the space. Gavin Bridge, IPSOS Here’s the IPSOS infographic. Be sure to download the whitepaper, The Twitter Effect: Understanding Twitter’s Role in TV Behaviors, for additional detail. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social- 12 readers -
  • 68% of U.S. Viewers Choose YouTube to Watch Online Video

    … else turned to a second screen device, like a tablet or another mobile device, or to a Connected TV or gaming console, to watch online video. An overwhelmingly majority of those taking part in the survey - 75% - confirmed that there is someone else in the home that is consuming video via a secondary source at the same time. Of that 75%, 30% stated…

    Carla Marshall/ ReelSEOin Social- 9 readers -
  • 92% of U.S. Millennials Turn to Second Screens While Watching TV

    … Most of us may still have a TV in the house somewhere, but more and more of us are consuming our favorite shows, and other online entertainment, via the wonder of the second screen. According to a new report from YuMe, 92% of U.S. based Millennials use a connection device whilst watching TV, with 47% using those second screens to gain further…

    Carla Marshall/ ReelSEO- 15 readers -
  • YouTube is Changing: What That Means for Brands TODAY

    … game this year, you can not only see that more searches happened during the game (mostly when goals were scored), but their combined volume far surpasses the searches at the end of the 2010 World Cup match. Query Volume for 2014 UEFA Munich vs. Madrid Match Today, watching games is a much more active experience. "Second screens" have become so…

    Greg Jarboe/ ReelSEOin Social- 22 readers -