Secret Sauce

  • 3 Secret Ingredients to Make Content Share-Worthy

    … it more likely that the’ll share it, says Baer. “What’s the cognitive load you’re asking people to make?” Baer asks. “The higher the load, the higher the cost, and the more friction [to spreading your message].” I IS FOR IDENTITY People connect with stories that they can personally relate to in some way. More importantly, Baer says, people click…

    Shane Snow/ Relevancein Content- 15 readers -
  • Don’t Let Your Secret Sauce Kill Your Content Marketing

    … My friend Ryan Sauers is publishing a new book called “Would You Buy From You: Your Brand Makes All the Difference.” (Visit here to pre-order) One of the issues Ryan diagnoses in the book is that businesspeople often worry about letting out their “brand secrets” and fret about sharing their “secret sauce”? He asked me what I thought about…

    Jay Baer/ Convince and Convertin Content- 26 readers -
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