Secret Sauce

  • 3 Secret Ingredients to Make Content Share-Worthy

    I often write for the sheer love of it. But when I publish my writing, I’m hoping for more. I want people to see it. Read it. Talk about it. As a writer, nothing is more rewarding than knowing that people are talking about something you wrote. It almost makes up for the crappy rates. And as I’ve experienced over the past few years at Contently, that reward dynamic is the same ...

    Shane Snow/ Relevance- 12 readers -
  • Don’t Let Your Secret Sauce Kill Your Content Marketing

    … My friend Ryan Sauers is publishing a new book called “Would You Buy From You: Your Brand Makes All the Difference.” (Visit here to pre-order) One of the issues Ryan diagnoses in the book is that businesspeople often worry about letting out their “brand secrets” and fret about sharing their “secret sauce”? He asked me what I thought about…

    Jay Baer/ Convince and Convertin Content- 18 readers -
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