Secret Sauce

  • 3 Secret Ingredients to Make Content Share-Worthy

    … business. But to build an audience, the key is the same as when you’re trying to activate that reward center—you need to get people to talk. This has been true since before the Internet and will be true after the world gets nuked and the only things left are cockroaches and Gawker Media. I recently bumped into Drake Baer of Business Insider…

    Shane Snow/ Relevancein Content- 12 readers -
  • Don’t Let Your Secret Sauce Kill Your Content Marketing

    … My friend Ryan Sauers is publishing a new book called “Would You Buy From You: Your Brand Makes All the Difference.” (Visit here to pre-order) One of the issues Ryan diagnoses in the book is that businesspeople often worry about letting out their “brand secrets” and fret about sharing their “secret sauce”? He asked me what I thought about…

    Jay Baer/ Convince and Convertin Content- 18 readers -
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