Secret Sauce

  • 3 Secret Ingredients to Make Content Share-Worthy

    …—a journalist whose stories at Fast Company and now BI have consistently reached hundreds of thousands of readers—at a content marketing event. There, Drake talked about his secret for writing buzz-worthy, viral stories: a mnemonic device that goes F-I-N. F IS FOR FLUENCY One of my favorite editors used to always say, “Great writing speeds you along…

    Shane Snow/ Relevancein Content- 15 readers -
  • Don’t Let Your Secret Sauce Kill Your Content Marketing

    … My friend Ryan Sauers is publishing a new book called “Would You Buy From You: Your Brand Makes All the Difference.” (Visit here to pre-order) One of the issues Ryan diagnoses in the book is that businesspeople often worry about letting out their “brand secrets” and fret about sharing their “secret sauce”? He asked me what I thought about…

    Jay Baer/ Convince and Convertin Content- 26 readers -
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