• Getting Attention: The Science of Being Captivating Online

    … want ugly rodents near your food? Quizno’s disruption campaign missed the mark. One of the long-intention triggers is reputation. We automatically pay attention to experts, authority figures and the crowd. The science shows that we pay deferential respect to experts. Edelman does a trust survey every year. They also find every year that the most…

    Michael Stelzner/ Social Media Examiner- 28 readers -