Segment

    • Brands Struggle to Keep Up with Demand for Cross-Channel Personalization

      Consumers want offline shopping experiences to be just as personalized as online, but new research from the customer data firm Segment shows that most major brands are failing to meet those expectations. In surveying 1,006 U.S. adults, Segment found that the vast majority are disappointed with the lack of personalization in their online and in-store shopping experiences.

      Stephanie Miles/ Street Fight- 17 readers -
  • Autopilot Launches Insights, a Customer Journey Tracker for Marketers

    …-by-day basis. Easily compare A/B tests and determine winners. About Autopilot Autopilot is visual marketing software for automating customer journeys. With native integrations to Salesforce, Twilio, Segment, Slack and Zapier and the ability to connect to over 800 purpose-built tools, we empower marketers to nurture relationships and grow high-paying customers using email, web, SMS and direct mail channels. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 20 readers -