Segmentation

  • 3 ROI-positive ways to segment your remarketing audiences

    … Everyone knows that remarketing is an efficient method of bringing back users to get them to convert. But are you being smart about your remarketing efforts? It’s not a one-size-fits-all endeavor; segmentation is a huge part of the picture. In other words, don’t just dump everyone who has visited your site and remarket to them; think about how…

    Search Engine Watch- 15 readers -
  • How to Add a Poll to Your Constant Contact Email

    … Have you ever wondered what your subscribers were thinking? Maybe you want to know what information your subscribers are most interested in. Or what they thought of one of your recent events. Find out by adding a poll to your email. Collecting feedback from your email subscribers ensures you’re on the right track with your email content. You…

    Constant Contactin EMail How To's- 24 readers -
  • Five Google Shopping tips to help nail your Q4 ROI

    … of time in optimizing titles. Use your top-performing and top-volume search queries in your titles, and remember to be as descriptive about the actual product to ensure relevance to the query. As with most ad elements, we recommend that you test different titles to see what impact each variation may make. 2) Use smart segmentation If you have…

    Search Engine Watchin Google- 17 readers -
  • The top 3 mistakes that make your A/B test results invalid

    … looks wrong. However, these are not the metrics you should look at to make a decision, even though they may favor your favorite variation. Mistake #3: You’re doing post-test segmentation incorrectly Let’s say you have avoided the 2 mistakes I’ve already discussed, and you’re pretty confident about the results you see in your A/B testing tool. It’s…

    WiderFunnel- 27 readers -
  • The Customer Journey and Optimove Retention Automation

    … One of the fascinating, more advanced technologies I got to see at the IRCE was Optimove. Optimove is web-based software used by customer marketers and retention experts to grow their online businesses through their existing customers. The software combines the art of marketing with the science of data to help companies maximize customer…

    Douglas Karr/ Marketing Technology Blog- 72 readers -
  • Facebook’s Lookalike Audiences for ecommerce: segment before you build

    … One of the most efficient types of targeting in Facebook (second to retargeting, of course) is lookalike audience targeting. Lookalike targeting is basically a targeting type that allows you to use first party data (e.g. customer lists, remarketing lists, etc.) as a seed audience to find new users with very similar characteristics, behaviors…

    Search Engine Watch- 24 readers -
  • The one segment you probably aren’t (but should be) looking at

    … relevance for the visitor will encourage higher engagement and increased return visits, which will increase conversions. Nick and the team tested a single variation against the Control homepage. The Control featured a “Recommended Products” section just below the hero section, displaying four of the client’s most popular product categories. In our…

    WiderFunnel- 17 readers -
  • Keep Your Email List Spick-and-Span With These 3 Simple Steps

    … Uh-oh. You’re doing all you can to grow your email list. But the faster it grows, the less you seem to know about the people on your list. While you used to know every name on your email list personally, as you develop a larger list you’re less sure who your subscribers are, what exactly they’re interested in, and how best to reach them. How…

    Miranda Paquet/ Constant Contactin EMail- 23 readers -
  • Six methods for smarter marketing segmentation

    … By Brooke Sellas, {grow} Contributing Columnist Ask any marketer if they’re interested in smarter segmentation with their lists, campaigns, or otherwise and you’re sure to raise a few eyebrows. Marketing segmentation may just be an answer to Content Shock, as choosing highly targeted and more granular content could help you reach your…

    {grow}in EMail- 12 readers -
  • How to succeed at segmentation and personalization

    … to marketers looking to be on the cutting edge) ‘Segmentation’ and ‘personalization’ are powerful buzzwords in the industry It gives marketers something to do with their personas Those aren’t good reasons to use segmentation. But there is one good reason: segmentation helps solve a problem. The Relevance problem, to be specific. Segmentation…

    WiderFunnelin How To's- 21 readers -
  • My Complete Guide To Personalization

    … Is personalization towards the top of your 2016 marketing strategy? Do you have a little extra time to read a ~3,000 word post that will take your segmentation and personalization strategy to the next level? I just wrote a guest blog post over at the incomparable Acquisio blog that is sure to help! I’m thrilled to share with you one of my…

    Ian Lopuch/ PPC Ian- 21 readers -
  • A Special Message for You: The Power of Personalized Marketing

    … automation, email providers offering segmentation and A/B testing, software for personalizing e-commerce and retail sites, and more. (Ian Cleary’s RazorSocial blog compares a wide variety of automation tools, if you want to start researching.) The possibilities truly are limitless, and predictive analytics could take this science even further…

    {grow}- 21 readers -
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