Segmentation

  • Five Google Shopping tips to help nail your Q4 ROI

    … We all know Q4 is the biggest time of the year when it comes to ecommerce. Google Shopping tends to be a strong revenue driver for businesses investing in digital marketing. So how do you make sure you are being as efficient and effective as possible on Google shopping? Below are some key tips to make sure you are capitalizing on the holiday…

    Search Engine Watchin Google- 12 readers -
  • The top 3 mistakes that make your A/B test results invalid

    …Reading Time: 9 minutes A few weeks ago, a Fortune 500 company asked that I review their A/B testing strategy. The results were good, the hypotheses strong, everything seemed to be in order… until I looked at the log of changes in their testing tool. I noticed several blunders: in some experiments, they had adjusted the traffic allocation…

    WiderFunnel- 8 readers -
  • The Customer Journey and Optimove Retention Automation

    … campaigns via multiple simultaneous channels, including email, SMS, push notifications, website pop-ups, in-game/in-app messaging, lobby banner, Facebook Custom Audience and others. The product offers built-in integrations (including IBM Marketing Cloud, Emarsys, Salesforce Marketing Cloud, Textlocal, Facebook Custom Audiences and Google Ads…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • Facebook’s Lookalike Audiences for ecommerce: segment before you build

    … One of the most efficient types of targeting in Facebook (second to retargeting, of course) is lookalike audience targeting. Lookalike targeting is basically a targeting type that allows you to use first party data (e.g. customer lists, remarketing lists, etc.) as a seed audience to find new users with very similar characteristics, behaviors…

    Search Engine Watch- 11 readers -
  • The one segment you probably aren’t (but should be) looking at

    …Reading Time: 4 minutes Let’s say you’re segmenting traffic to your website. You’re segmenting traffic because, in a digital world brimming over with messages, you want to make sure that the messaging on your site is Relevant to the right user at the right time. And segmentation allows for personalization. You believe that a more customized…

    WiderFunnel- 11 readers -
  • Keep Your Email List Spick-and-Span With These 3 Simple Steps

    … Uh-oh. You’re doing all you can to grow your email list. But the faster it grows, the less you seem to know about the people on your list. While you used to know every name on your email list personally, as you develop a larger list you’re less sure who your subscribers are, what exactly they’re interested in, and how best to reach them. How…

    Miranda Paquet/ Constant Contactin EMail- 9 readers -
  • Six methods for smarter marketing segmentation

    … By Brooke Sellas, {grow} Contributing Columnist Ask any marketer if they’re interested in smarter segmentation with their lists, campaigns, or otherwise and you’re sure to raise a few eyebrows. Marketing segmentation may just be an answer to Content Shock, as choosing highly targeted and more granular content could help you reach your…

    {grow}in EMail- 9 readers -
  • How to succeed at segmentation and personalization

    … their own names. It’s true. People love the sound of their own name. So, I’ve tried. And I’ll keep trying. In the meantime, please forgive me if I ask you to remind me of your name. Luckily, marketing personalization is much more reliable than my brain. And it can be powerful. Personalization, segmentation, and the broader concept of web…

    WiderFunnelin How To's- 9 readers -
  • My Complete Guide To Personalization

    … longest blog posts ever, my 7 Marketing Personalization Tips That Will Launch Your Campaigns Into Hyper-Drive. Packed with actionable insights and even a custom segmentation map, I’m really proud of my latest guest blog post. Please head on over to Acquisio to check out my post and let me know what you think! I hope my suggestions take your marketing strategy to new heights. Image of Night Flight © PPCIan.com …

    Ian Lopuch/ PPC Ian- 11 readers -
  • A Special Message for You: The Power of Personalized Marketing

    … By Kerry Gorgone, {grow} Contributing Columnist Great. Another newsletter I don’t remember subscribing to just sent me a weekly update. Normally, I don’t see these emails come in, because SaneBox spirits them away to the “SaneLater” folder, never to be seen again, but this one happened to come in while I was refreshing my mailbox. “Ugh,” I…

    {grow}- 12 readers -
  • Segmenting Customers is Your Key to Business Growth In 2016

    … results, but it’s not tailored. The customers or prospects with huge followings warrant customized campaigns and promotional offers as their value on that channel is potentially massive. Social segmentation information can also be used to inform the helpdesk, CRM, and other marketing automation platforms about potentially valuable customers…

    Marketing Technology Blogin Social- 12 readers -
  • My Engagement-Based Marketing Segmentation Tips

    … consumer, with the most personally relevant experience possible. How is all of this possible? What is the hub of this strategy, the brains that dictates which creative, experience, messaging to deliver to each consumer? The hub is your segmentation, arguably the most important part of your modern marketing strategy. Today, I wanted to provide a few…

    Ian Lopuch/ PPC Ianin Paid Search- 10 readers -
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