• Six methods for smarter marketing segmentation

    … an automated task And, once you’ve got your own list and/or database at homeostasis and working for you again, one of the ways you can look to the future for leads is … 6. Purchase a highly-targeted list to market to I know, many marketers are against the purchasing of emails. But, a current marketing agency I consult with has done this many times…

    {grow}in EMail- 9 readers -
  • 5 Best Ways to Segment Social Audiences

    … with them in every way possible, as your odds of getting further reach is highest with this group. Time zones: Find what time zones your biggest groups of followers are in. That is an important group to set up content schedules around, trying to get posts to hit them locally in their afternoon. Find the Internet celebs: Take your top one-quarter…

    David Cohen/ AllFacebookin Social Twitter- 11 readers -
  • Are You Getting the Most You Could Be from Your Email List?

    … of contacts clicking through to learn more about a particular product or to read a piece of content, you could then create a separate list and follow up with more information or an offer that’s relevant to them. With the right information, you’ll be ready to start segmenting your list! Take some time to think about the different groups of contacts…

    Ryan Pinkham/ Constant Contactin EMail- 5 readers -
  • Do You Ignore Most of Your Audience?

    … You have an audience. Some have done business with you, will return and tell others how great you are. Others are ready to buy from you or are thinking about buying from you. Some of them have never heard of you but still need you. The difference between average marketing and great marketing, according to Avinash Kaushik in his keynote…

    Lisa Gerber/ Vocus Blogin Paid Search EMail- 33 readers -
  • A Crash Course in Email Marketing

    … and so, I happily agreed to follow up here on the Vocus Blog. Q. You talk about segmenting lists. What’s the best way of doing this? A. The best way is to segment at source (or when you actually add individual subscribers to your list). This can be done in a number of ways, for example using check boxes on your subscription form so that subscribers…

    John Hayes/ Vocus Blogin EMail- 12 readers -
  • 3 Key PPC Metrics Are Lying To You. Find Out How

    … consider to be the three most misleading AdWords metrics (and discuss how we should be thinking about them differently): Click-Through Rate, Average Position and Average Cost-Per-Click. Click-Through Rate (CTR) Click-through rate (CTR) is the lifeblood of any good AdWords account. It is the primary way our ads are evaluated by Google, and it makes…

    Sam Owen/ Search Engine Landin Paid Search- 25 readers -
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