Segmenting

  • Six methods for smarter marketing segmentation

    … By Brooke Sellas, {grow} Contributing Columnist Ask any marketer if they’re interested in smarter segmentation with their lists, campaigns, or otherwise and you’re sure to raise a few eyebrows. Marketing segmentation may just be an answer to Content Shock, as choosing highly targeted and more granular content could help you reach your…

    {grow}in EMail- 12 readers -
  • 5 Best Ways to Segment Social Audiences

    … All of the targeting options available from the various social networks won’t do advertisers much good if they fail to properly segment. Data analytics provider SumAll provided a list of the five best ways to segment social audiences. The list from SumAll: Sort by favorites: This is a measure of activity and likeliness to share content…

    David Cohen/ AllFacebookin Social Twitter- 17 readers -
  • Are You Getting the Most You Could Be from Your Email List?

    … of contacts clicking through to learn more about a particular product or to read a piece of content, you could then create a separate list and follow up with more information or an offer that’s relevant to them. With the right information, you’ll be ready to start segmenting your list! Take some time to think about the different groups of contacts…

    Ryan Pinkham/ Constant Contactin EMail- 7 readers -
  • Do You Ignore Most of Your Audience?

    … You have an audience. Some have done business with you, will return and tell others how great you are. Others are ready to buy from you or are thinking about buying from you. Some of them have never heard of you but still need you. The difference between average marketing and great marketing, according to Avinash Kaushik in his keynote…

    Lisa Gerber/ Vocus Blogin Paid Search EMail- 35 readers -
  • A Crash Course in Email Marketing

    … and so, I happily agreed to follow up here on the Vocus Blog. Q. You talk about segmenting lists. What’s the best way of doing this? A. The best way is to segment at source (or when you actually add individual subscribers to your list). This can be done in a number of ways, for example using check boxes on your subscription form so that subscribers…

    John Hayes/ Vocus Blogin EMail- 12 readers -
  • 3 Key PPC Metrics Are Lying To You. Find Out How

    … does have a better CTR, that doesn't necessarily mean it's the best ad for all impressions. Turning off Ad 2 causes us to leave thousands of potential clicks on the table. We're concluding our tests without segmenting our ads far enough. Let's look at five ways that CTR is currently being blurred in our AdWords accounts. 1. CTR Varies By Device…

    Sam Owen/ Search Engine Landin Paid Search- 32 readers -