• Six methods for smarter marketing segmentation

    … over with much success. The key is to find a quality list provider and pay top dollar for an extremely segmented list … smarter segmenting, remember? In any case, you can segment your “bought” prospects and “organic” prospects differently and A/B test them through a campaign to see which group performs better (that’s what we’re doing now). Which…

    {grow}in EMail- 12 readers -
  • 5 Best Ways to Segment Social Audiences

    … All of the targeting options available from the various social networks won’t do advertisers much good if they fail to properly segment. Data analytics provider SumAll provided a list of the five best ways to segment social audiences. The list from SumAll: Sort by favorites: This is a measure of activity and likeliness to share content…

    David Cohen/ AllFacebookin Social Twitter- 13 readers -
  • Are You Getting the Most You Could Be from Your Email List?

    … businesses aren’t doing that could help take things to the next level. Luckily, adding that one thing to your email marketing strategy is a lot easier than you might think. It starts with understanding a term you may have heard before — segmentation. Segmentation is the process of organizing your contacts into different groups with the goal…

    Ryan Pinkham/ Constant Contactin EMail- 5 readers -
  • Do You Ignore Most of Your Audience?

    … at Demand Success last week, is that great marketers pay attention and really think about how they market to each segments of their audience. Average marketers worry only about those who are ready to buy. When you do that, you inadvertently ignore a huge percentage of your audience. He calls these segments: See: The people out there who aren’t aware…

    Lisa Gerber/ Vocus Blogin Paid Search EMail- 35 readers -
  • A Crash Course in Email Marketing

    … and so, I happily agreed to follow up here on the Vocus Blog. Q. You talk about segmenting lists. What’s the best way of doing this? A. The best way is to segment at source (or when you actually add individual subscribers to your list). This can be done in a number of ways, for example using check boxes on your subscription form so that subscribers…

    John Hayes/ Vocus Blogin EMail- 12 readers -
  • 3 Key PPC Metrics Are Lying To You. Find Out How

    … desktop and mobile. Take a look at this example from one of my accounts: If we had separated our ads by device type, we'd be gaining a significant number of clicks over using only our "winning" ad. 2. Traffic From Google Search Vs. Search Partners Traffic on Google and traffic on Google search partners are not the same thing. They're just not. We…

    Sam Owen/ Search Engine Landin Paid Search- 28 readers -
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