Selective Social

  • The Problem With Dark Social

    … Content Distribution, Shared Media We at Backroom, are not fully satisfied with the term, “Dark Social”. Let’s rewind to 2012, when Atlantic Senior Editor, Alexis C. Madrigal, came up with the term Dark Social. He said, “most sharing is done via dark social means like email and IM that are difficult to measure.” True. We’re not denying…

    Relevancein Social- 8 readers -
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