Self-Fulfilling Prophecy

A self-fulfilling prophecy is a prediction that directly or indirectly causes itself to become true, by the very terms of the prophecy itself, due to positive feedback between belief and behavior. Although examples of such prophecies can be found in literature as far back as ancient Greece and ancient India, it is 20th-century sociologist Robert K. Merton who is credited with coining the expression "self-fulfilling prophecy" and formalizing its structure and consequences. In his book Social Theory and Social Structure, Merton defines self-fulfilling prophecy in the following terms: e.g.
Posts about Self-Fulfilling Prophecy
  • Wired publisher Kim Kelleher: ‘Stay grounded’

    …, if you couldn’t publish the magazine you’re publishing now, where you would be?” And I told him I’d be at Wired. I do think that it was a self-fulfilling prophecy. I’m excited to be here. It’s the only brand I would have come back to Condé for. It’s where I want to be. How did you get started? I’m from a town of three hundred people in Wisconsin. I…

    Ricardo Bilton/ Digiday- 6 readers -
  • Transforming Your Sales through a Multi-Threaded Approach

    … the term itself. What is sales transformation? Is it overused and possibly hyped? The general consensus was that, unlike sales effectiveness or enablement, which has incredibility broad definitions and interpretations, sales transformation infers material realignment of the sales organization vs. small incremental changes to improve performance…

    Marketing Technology Blog- 5 readers -
  • Brewing Our Own Disenchantment In Agency-Land

    … descend to misery. And thus, your state becomes the subject — along with the perennial pieces about fixing the agency model — of another inside look at the agency life. My question is: why participate? Why perpetuate? In a marketplace so full of opportunity, if we believe we have given it our all and the malaise grinds on, we can make a change…

    Kendall Allen/ Marketing Land- 13 readers -
  • Negative Self Talk and Self Deprecation

    …. This is a much nicer way of saying: I’m terrible at coding and my design skills are no match for a crayon-wielding 3 year old – even though it’s true. Why does this matter? Negative self-talk is a self-fulfilling prophecy. If you tell people you’re no good,weak or struggle with sales or product or marketing, then you don’t even give yourself a chance…

    Rand's Blog- 18 readers -
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