Self-Fulfilling Prophecy

A self-fulfilling prophecy is a prediction that directly or indirectly causes itself to become true, by the very terms of the prophecy itself, due to positive feedback between belief and behavior. Although examples of such prophecies can be found in literature as far back as ancient Greece and ancient India, it is 20th-century sociologist Robert K. Merton who is credited with coining the expression "self-fulfilling prophecy" and formalizing its structure and consequences. In his book Social Theory and Social Structure, Merton defines self-fulfilling prophecy in the following terms: e.g.
Posts about Self-Fulfilling Prophecy
  • Wired publisher Kim Kelleher: ‘Stay grounded’

    …, if you couldn’t publish the magazine you’re publishing now, where you would be?” And I told him I’d be at Wired. I do think that it was a self-fulfilling prophecy. I’m excited to be here. It’s the only brand I would have come back to Condé for. It’s where I want to be. How did you get started? I’m from a town of three hundred people in Wisconsin. I…

    Ricardo Bilton/ Digiday- 6 readers -
  • Transforming Your Sales through a Multi-Threaded Approach

    … the rub. Even if the rep understands the motivation, if the behavioral shift is just too difficult to assimilate and consume – be it for filling out account plans, updating a CRM system or following a different process – it can become a self-fulfilling prophecy and you’re back to square one before you know it. This is one of the reasons why…

    Marketing Technology Blog- 5 readers -
  • Brewing Our Own Disenchantment In Agency-Land

    …. (But perhaps misery loves company. So, sometimes we stay.) But, if we are wise, we recognize that we can all be the change we want to see. Even if it means switching habitats. That’s OK, too. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. (Some images used under license from Shutterstock.com.)…

    Kendall Allen/ Marketing Land- 14 readers -
  • Negative Self Talk and Self Deprecation

    …. This is a much nicer way of saying: I’m terrible at coding and my design skills are no match for a crayon-wielding 3 year old – even though it’s true. Why does this matter? Negative self-talk is a self-fulfilling prophecy. If you tell people you’re no good,weak or struggle with sales or product or marketing, then you don’t even give yourself a chance…

    Rand's Blog- 19 readers -
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