Self-Fulfilling Prophecy

A self-fulfilling prophecy is a prediction that directly or indirectly causes itself to become true, by the very terms of the prophecy itself, due to positive feedback between belief and behavior. Although examples of such prophecies can be found in literature as far back as ancient Greece and ancient India, it is 20th-century sociologist Robert K. Merton who is credited with coining the expression "self-fulfilling prophecy" and formalizing its structure and consequences. In his book Social Theory and Social Structure, Merton defines self-fulfilling prophecy in the following terms: e.g.
Posts about Self-Fulfilling Prophecy
  • Wired publisher Kim Kelleher: ‘Stay grounded’

    … became the first female publisher of Sports Illustrated in 2010, spoke to Digiday about her small town origins, the importance of legacy magazine brands and why this might be the best time for women in the publishing and advertising industries. You’ve worked at Sports Illustrated, Time and now Wired. What attracts you to these big brands? There…

    Ricardo Bilton/ Digiday- 6 readers -
  • Transforming Your Sales through a Multi-Threaded Approach

    … the rub. Even if the rep understands the motivation, if the behavioral shift is just too difficult to assimilate and consume – be it for filling out account plans, updating a CRM system or following a different process – it can become a self-fulfilling prophecy and you’re back to square one before you know it. This is one of the reasons why…

    Marketing Technology Blog- 5 readers -
  • Brewing Our Own Disenchantment In Agency-Land

    … lawless and hectic ride, but one I would not trade for the world. By facing and engaging with the client, through all these different environments and types of weather, you gain an incomparable foundation to your business life. Own Your Job Happiness Let us not forget the principle of self-fulfilling prophecy. You ultimately own the shape…

    Kendall Allen/ Marketing Land- 10 readers -
  • Negative Self Talk and Self Deprecation

    …. This is a much nicer way of saying: I’m terrible at coding and my design skills are no match for a crayon-wielding 3 year old – even though it’s true. Why does this matter? Negative self-talk is a self-fulfilling prophecy. If you tell people you’re no good,weak or struggle with sales or product or marketing, then you don’t even give yourself a chance…

    Rand's Blog- 17 readers -
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