Self-Fulfilling Prophecy

A self-fulfilling prophecy is a prediction that directly or indirectly causes itself to become true, by the very terms of the prophecy itself, due to positive feedback between belief and behavior. Although examples of such prophecies can be found in literature as far back as ancient Greece and ancient India, it is 20th-century sociologist Robert K. Merton who is credited with coining the expression "self-fulfilling prophecy" and formalizing its structure and consequences. In his book Social Theory and Social Structure, Merton defines self-fulfilling prophecy in the following terms: e.g.
Posts about Self-Fulfilling Prophecy
  • Wired publisher Kim Kelleher: ‘Stay grounded’

    …, if you couldn’t publish the magazine you’re publishing now, where you would be?” And I told him I’d be at Wired. I do think that it was a self-fulfilling prophecy. I’m excited to be here. It’s the only brand I would have come back to Condé for. It’s where I want to be. How did you get started? I’m from a town of three hundred people in Wisconsin. I…

    Ricardo Bilton/ Digiday- 6 readers -
  • Transforming Your Sales through a Multi-Threaded Approach

    … things like changes in buying, technology shifts and new competitive entrants. New products, mergers and acquisitions and a change of management represent internal factors. The panel agreed that changes in buyer behavior are one of the most common triggers for a transformation. Change in buying behavior is a symptom of: Buyers’ increased access…

    Marketing Technology Blog- 5 readers -
  • Brewing Our Own Disenchantment In Agency-Land

    … lawless and hectic ride, but one I would not trade for the world. By facing and engaging with the client, through all these different environments and types of weather, you gain an incomparable foundation to your business life. Own Your Job Happiness Let us not forget the principle of self-fulfilling prophecy. You ultimately own the shape…

    Kendall Allen/ Marketing Land- 14 readers -
  • Negative Self Talk and Self Deprecation

    …. This is a much nicer way of saying: I’m terrible at coding and my design skills are no match for a crayon-wielding 3 year old – even though it’s true. Why does this matter? Negative self-talk is a self-fulfilling prophecy. If you tell people you’re no good,weak or struggle with sales or product or marketing, then you don’t even give yourself a chance…

    Rand's Blog- 19 readers -
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