Self-Perception Theory

Self-perception theory (SPT) is an account of attitude formation developed by psychologist Daryl Bem. It asserts that people develop their attitudes (when there is no previous attitude-due to a lack of experience, etc-- and the emotional response is ambiguous) by observing their own behavior and concluding what attitudes must have caused it. The theory is counterintuitive in nature, as the conventional wisdom is that attitudes determine behaviors. Furthermore, the theory suggests that people induce attitudes without accessing internal cognition and mood states. The person interprets their own overt behaviors rationally in the same way they attempt to explain others’ behaviors.
Posts about Self-Perception Theory
  • 6 Ways to Improve Twitter Engagement With Psychology Principles

    … effective to take the time to formulate a Twitter marketing strategy and create tweets that speak to your users. What do you think? With what types of tweets do you get the best response? Have you used any advertising tricks to improve your tweets? What are your best Twitter tips? Comment below and let us know. Tweet Tags: beth gladstone, engagement strategy, psychology principle, twitter, twitter advertising, twitter engagement, twitter hashtag, twitter marketing, twitter strategy, twitter tactic, twitter tip …

    Beth Gladstone/ Social Media Examinerin Social Facebook Twitter- 14 readers -
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