Selling A Product

  • “It seems like people don’t want to spend money”

    … A subscriber told me she was having problems selling her own products and also affiliate products (products of others that she would get a commission on). When I asked her why she thought she was having these problems, she answered: “it seems like people don’t want to spend money.” I thought I would share with you the answer I gave her. I think…

    Ellen Finkelstein/ Change the World Marketing- 19 readers -
  • Why blog posts now need a call to action

    … Once upon a time, you could build a blog post and people would come and they would subscribe just because the opt-in form was in the sidebar. No more. People are wary of getting more emails. They tend to swoop in, get what they need, and quickly leave. So you need to integrate a call to action (CTA) into the blog post itself. A call to action…

    Ellen Finkelstein/ Change the World Marketingin Content- 27 readers -
  • 12 steps to quick infoproduct creation

    … An important part of the success of your online business — and getting your message out to the world — is creating infoproducts. These are products that help people in some way or another — they solve a problem, for example. An infoproduct can range from a short report to an e-book to a 1-hour video lesson to a multi-part course. In fact, you…

    Ellen Finkelstein/ Change the World Marketing- 22 readers -
  • Should you buy PLR (private label rights) products?

    … presentations social media posts online courses membership site content reports You can even use PLR to create physical, printed information products. Does PLR have any disadvantages? Yes, of course. First, PLR sellers sell the same PLR to multiple people, That means that your competitors might be selling or giving away the same content. The most…

    Ellen Finkelstein/ Change the World Marketing- 28 readers -
  • How can I make passive income?

    …. Of course, it takes time — often a lot of time — to get to that point.Your business has to be successful and reducible to a set of procedures before you can outsource all or most of it. Display ads on your website The closest thing to truly passive income is ad income. On EllenFinkelstein.com, I get a lot of traffic (200,000 – 300,000 per month…

    Ellen Finkelstein/ Change the World Marketingin Affiliate EMail How To's- 36 readers -
  • 4 tools to improve your conversions

    … During my 16+ years online, I’ve been lax in tracking and testing conversions, I admit. But it’s SO important to know your conversion on your opt-in and sales pages as well as your emails. And especially to test variations to see which one works best. Why? When you have knowledge, you can make changes that improve your conversion. And believe…

    Ellen Finkelstein/ Change the World Marketingin EMail- 23 readers -
  • How to plan a profitable webinar

    … This year, I’ve been doing a lot of speaking online and it’s mostly been about webinars. That’s because I’m so high on webinars as a tool for getting your word out to the world and also for selling products and services. I’m sure you’ve attended many webinars and wondered how the entrepreneur got so many people to attend and to buy. Many 6…

    Ellen Finkelstein/ Change the World Marketingin How To's- 21 readers -
  • Why you need a signature story–maybe several of them

    … Why do people buy from you? Yes, you have a good offer. But a good offer isn’t enough. Lots of research has shown that emotion is necessary for people to make a purchasing decision. They buy because the purchase feels good. They believe that the purchase will help them. It’s a common saying that people buy on emotion and justify it afterward…

    Ellen Finkelstein/ Change the World Marketing- 19 readers -
  • 12 steps to write a sales page for your first product

    … In a recent survey, someone asked, “Help me to write a sales page for at least one service or product to get me started.” That person also asked for a simple list — 1. Do this. 2. Do this. 3. Do this. Here is a blueprint for selling your first product. In a previous post, I provided some ideas for low-cost products. These are a good way…

    Ellen Finkelstein/ Change the World Marketing- 8 readers -
  • Finishing big in 4th quarter

    … their products or services as gifts. Mostly, they use the 4th quarter to motivate themselves to have a great year. If you’d like to have a better year, now’s the time to get moving! Here are some ideas to finish big this year! Close out some products that aren’t selling at a big discount. In my experience, you can make some serious money this way. I…

    Ellen Finkelstein/ Change the World Marketing- 14 readers -
  • Using the 3 types of content

    … Work smart, not hard. You probably spend a lot of time writing — blog posts, social media posts, sales pages, products, scripts, emails, etc. In fact, most online business owners spend a LOT of time writing. I don’t think that new online business owners realize how much writing they have to do. Find a way to reuse everything Before you…

    Ellen Finkelstein/ Change the World Marketingin Social Content- 17 readers -
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