Selling A Product

    • 12 steps to quick infoproduct creation

      An important part of the success of your online business — and getting your message out to the world — is creating infoproducts. These are products that help people in some way or another — they solve a problem, for example. An infoproduct can range from a short report to an e-book to a 1-hour video lesson to a multi-part course. In fact, you should have a range of infoproducts.

      Ellen Finkelstein/ Change the World Marketing- 11 readers -
  • Should you buy PLR (private label rights) products?

    … presentations social media posts online courses membership site content reports You can even use PLR to create physical, printed information products. Does PLR have any disadvantages? Yes, of course. First, PLR sellers sell the same PLR to multiple people, That means that your competitors might be selling or giving away the same content. The most…

    Ellen Finkelstein/ Change the World Marketing- 12 readers -
  • How can I make passive income?

    … income is not doing 1-on-1 coaching in which you get paid by the session or package. That’s not to say you can’t make a lot of money doing 1-on-1 coaching, but it isn’t passive income. Partially passive income would be creating an electronic product and selling it. You still have to promote for each sale but the delivery is automatic. Let’s talk…

    Ellen Finkelstein/ Change the World Marketingin Affiliate EMail How To's- 12 readers -
  • 4 tools to improve your conversions

    … the winner after 3 hours If you know of a program that does that, let me know! Are you testing? If not, why not? If you are, which tools are you using? Leave a comment and please use the Share buttons below to share this post because others will also find it valuable. If you found this post useful, don't miss any new tips! Complete the form at the upper-right to get the Change the World Marketing Newsletter by Ellen Finkelstein. Click the Products and Coaching links to find more valuable options. …

    Ellen Finkelstein/ Change the World Marketingin EMail- 14 readers -
  • How to plan a profitable webinar

    … This year, I’ve been doing a lot of speaking online and it’s mostly been about webinars. That’s because I’m so high on webinars as a tool for getting your word out to the world and also for selling products and services. I’m sure you’ve attended many webinars and wondered how the entrepreneur got so many people to attend and to buy. Many 6…

    Ellen Finkelstein/ Change the World Marketingin How To's- 11 readers -
  • Why you need a signature story–maybe several of them

    …. If you haven’t written your signature story, use the guidelines here to get it done! Evoke emotions with a story One way to evoke emotions is with a story. The story can be specifically relevant to the product, but you should also have a signature story, one that shows your audience WHY you’re in business, why you want to help them. Your story…

    Ellen Finkelstein/ Change the World Marketing- 11 readers -
  • 12 steps to write a sales page for your first product

    … In a recent survey, someone asked, “Help me to write a sales page for at least one service or product to get me started.” That person also asked for a simple list — 1. Do this. 2. Do this. 3. Do this. Here is a blueprint for selling your first product. In a previous post, I provided some ideas for low-cost products. These are a good way…

    Ellen Finkelstein/ Change the World Marketing- 7 readers -
  • Finishing big in 4th quarter

    … their products or services as gifts. Mostly, they use the 4th quarter to motivate themselves to have a great year. If you’d like to have a better year, now’s the time to get moving! Here are some ideas to finish big this year! Close out some products that aren’t selling at a big discount. In my experience, you can make some serious money this way. I…

    Ellen Finkelstein/ Change the World Marketing- 10 readers -
  • Using the 3 types of content

    … consumption/training materials to create multiple products. You can change the format or how you sell it. Here are some examples: Use the script of a webinar to turn it into an e-book or report Turn a series of blog posts into an e-book or Kindle book Turn your slides from a webinar into a video (narrate or record it) Take an older product that isn’t selling…

    Ellen Finkelstein/ Change the World Marketingin Social Content- 7 readers -
  • Lead to the sale

    … There are many ways to sell a product — in a webinar or on a sales page. But however you do it, you must lead to the sale. What I mean by that is that your content must lead people to the conclusion that they need to buy your product. People especially have difficulty doing this in a free webinar, in which they provide free content. You can’t…

    Ellen Finkelstein/ Change the World Marketing- 9 readers -
  • 2 ways to promote products: Ongoing vs a launch

    … Obviously, you have to promote your products. But how? One aspect is the media and partners you use. The other aspect has to do with timing. From that point of view, you can promote your products in 2 ways: Ongoing: You can continually market your products in autoresponders, on your website, in emails and with ads Launch: You can create…

    Ellen Finkelstein/ Change the World Marketing- 9 readers -
  • Are you promoting enough to make a living?

    …, here are the emails I sent out, all within 1 week: 4 promotions to my Change the World Marketing list My weekly Change the World Marketing newsletter 2 promotions to my PowerPoint list My weekly PowerPoint newsletter 5 emails to smaller, targeted groups who had signed up for a specific program The promotions are definitely selling…

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