Selling A Product

  • “It seems like people don’t want to spend money”

    … A subscriber told me she was having problems selling her own products and also affiliate products (products of others that she would get a commission on). When I asked her why she thought she was having these problems, she answered: “it seems like people don’t want to spend money.” I thought I would share with you the answer I gave her. I think…

    Ellen Finkelstein/ Change the World Marketing- 14 readers -
  • Why blog posts now need a call to action

    …. Of course, you can ask people to subscribe to your newsletter. You can ask people to comment. I do this at the end of all my posts, too. (Have you commented on my posts?) You can offer people a free or low-cost trial of a product. Where to put your CTAs If you want readers to opt in, there are several types of opt-in formats. Here are some of the most…

    Ellen Finkelstein/ Change the World Marketingin Content- 19 readers -
  • 12 steps to quick infoproduct creation

    … An important part of the success of your online business — and getting your message out to the world — is creating infoproducts. These are products that help people in some way or another — they solve a problem, for example. An infoproduct can range from a short report to an e-book to a 1-hour video lesson to a multi-part course. In fact, you…

    Ellen Finkelstein/ Change the World Marketing- 18 readers -
  • Should you buy PLR (private label rights) products?

    … I’m continuing to respond to those of you who completed my survey a few months ago. I received this question… “I don’t actually have an online business yet. I was thinking of private label products or the like. What do you think?” What is PLR and why would you want to use it? PLR is pre-written content that you buy and can then use pretty much…

    Ellen Finkelstein/ Change the World Marketing- 22 readers -
  • How can I make passive income?

    … as an affiliate If you don’t have your own membership product, one way to get passive income is to promote other’s memberships, such as a mastermind group or other membership product. Remember, memberships have a monthly cost, so when you promote them, you promote once and get monthly income as long as your referrals keep their membership. I love recurring…

    Ellen Finkelstein/ Change the World Marketingin Affiliate EMail How To's- 30 readers -
  • 4 tools to improve your conversions

    … During my 16+ years online, I’ve been lax in tracking and testing conversions, I admit. But it’s SO important to know your conversion on your opt-in and sales pages as well as your emails. And especially to test variations to see which one works best. Why? When you have knowledge, you can make changes that improve your conversion. And believe…

    Ellen Finkelstein/ Change the World Marketingin EMail- 17 readers -
  • How to plan a profitable webinar

    … This year, I’ve been doing a lot of speaking online and it’s mostly been about webinars. That’s because I’m so high on webinars as a tool for getting your word out to the world and also for selling products and services. I’m sure you’ve attended many webinars and wondered how the entrepreneur got so many people to attend and to buy. Many 6…

    Ellen Finkelstein/ Change the World Marketingin How To's- 19 readers -
  • Why you need a signature story–maybe several of them

    … Why do people buy from you? Yes, you have a good offer. But a good offer isn’t enough. Lots of research has shown that emotion is necessary for people to make a purchasing decision. They buy because the purchase feels good. They believe that the purchase will help them. It’s a common saying that people buy on emotion and justify it afterward…

    Ellen Finkelstein/ Change the World Marketing- 15 readers -
  • 12 steps to write a sales page for your first product

    … recommend OptimizePress). But the basics are simple: Use lots of headings Keep paragraphs very short Break text up into lists (like this one) Add several striking images Add your button In order to take money and deliver a product, you need a shopping cart. I have another post about inexpensive shopping carts here. You configure your shopping cart to work…

    Ellen Finkelstein/ Change the World Marketing- 8 readers -
  • Finishing big in 4th quarter

    … their products or services as gifts. Mostly, they use the 4th quarter to motivate themselves to have a great year. If you’d like to have a better year, now’s the time to get moving! Here are some ideas to finish big this year! Close out some products that aren’t selling at a big discount. In my experience, you can make some serious money this way. I…

    Ellen Finkelstein/ Change the World Marketing- 13 readers -
  • Using the 3 types of content

    … Work smart, not hard. You probably spend a lot of time writing — blog posts, social media posts, sales pages, products, scripts, emails, etc. In fact, most online business owners spend a LOT of time writing. I don’t think that new online business owners realize how much writing they have to do. Find a way to reuse everything Before you write…

    Ellen Finkelstein/ Change the World Marketingin Social Content- 13 readers -
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