Selling A Product

    • “It seems like people don’t want to spend money”

      A subscriber told me she was having problems selling her own products and also affiliate products (products of others that she would get a commission on). When I asked her why she thought she was having these problems, she answered: “it seems like people don’t want to spend money.” I thought I would share with you the answer I gave her. I think everyone experiences this.

      Ellen Finkelstein/ Change the World Marketing- 13 readers -
  • Why blog posts now need a call to action

    … Once upon a time, you could build a blog post and people would come and they would subscribe just because the opt-in form was in the sidebar. No more. People are wary of getting more emails. They tend to swoop in, get what they need, and quickly leave. So you need to integrate a call to action (CTA) into the blog post itself. A call to action…

    Ellen Finkelstein/ Change the World Marketingin Content- 18 readers -
  • 12 steps to quick infoproduct creation

    … An important part of the success of your online business — and getting your message out to the world — is creating infoproducts. These are products that help people in some way or another — they solve a problem, for example. An infoproduct can range from a short report to an e-book to a 1-hour video lesson to a multi-part course. In fact, you…

    Ellen Finkelstein/ Change the World Marketing- 16 readers -
  • Should you buy PLR (private label rights) products?

    … presentations social media posts online courses membership site content reports You can even use PLR to create physical, printed information products. Does PLR have any disadvantages? Yes, of course. First, PLR sellers sell the same PLR to multiple people, That means that your competitors might be selling or giving away the same content. The most…

    Ellen Finkelstein/ Change the World Marketing- 21 readers -
  • How can I make passive income?

    … Someone asked me, “What is the next big thing for passive income?” The word “passive” is very relative. If you want to make income without doing any work, you won’t find a solution here. You can outsource a lot of the work, but of course, you’ll have to pay for that. Usually, you get passive income by doing a lot of work up front. Passive…

    Ellen Finkelstein/ Change the World Marketingin Affiliate EMail How To's- 26 readers -
  • 4 tools to improve your conversions

    … that is. Here’s what I really want: I create 2 variants of an email I specify all the people I want it to go to, let’s say 3,000 people I specify it the number of people I want the split test to go to, let’s say 1,000 people I give it a wait time, let’s say 3 hours It randomly splits the first 1,000 emails and then automatically sends the rest of the people…

    Ellen Finkelstein/ Change the World Marketingin EMail- 17 readers -
  • How to plan a profitable webinar

    … This year, I’ve been doing a lot of speaking online and it’s mostly been about webinars. That’s because I’m so high on webinars as a tool for getting your word out to the world and also for selling products and services. I’m sure you’ve attended many webinars and wondered how the entrepreneur got so many people to attend and to buy. Many 6…

    Ellen Finkelstein/ Change the World Marketingin How To's- 18 readers -
  • Why you need a signature story–maybe several of them

    …. If you haven’t written your signature story, use the guidelines here to get it done! Evoke emotions with a story One way to evoke emotions is with a story. The story can be specifically relevant to the product, but you should also have a signature story, one that shows your audience WHY you’re in business, why you want to help them. Your story…

    Ellen Finkelstein/ Change the World Marketing- 14 readers -
  • 12 steps to write a sales page for your first product

    … In a recent survey, someone asked, “Help me to write a sales page for at least one service or product to get me started.” That person also asked for a simple list — 1. Do this. 2. Do this. 3. Do this. Here is a blueprint for selling your first product. In a previous post, I provided some ideas for low-cost products. These are a good way…

    Ellen Finkelstein/ Change the World Marketing- 8 readers -
  • Finishing big in 4th quarter

    … their products or services as gifts. Mostly, they use the 4th quarter to motivate themselves to have a great year. If you’d like to have a better year, now’s the time to get moving! Here are some ideas to finish big this year! Close out some products that aren’t selling at a big discount. In my experience, you can make some serious money this way. I…

    Ellen Finkelstein/ Change the World Marketing- 13 readers -
  • Using the 3 types of content

    … Work smart, not hard. You probably spend a lot of time writing — blog posts, social media posts, sales pages, products, scripts, emails, etc. In fact, most online business owners spend a LOT of time writing. I don’t think that new online business owners realize how much writing they have to do. Find a way to reuse everything Before you write…

    Ellen Finkelstein/ Change the World Marketingin Social Content- 11 readers -
  • Lead to the sale

    … There are many ways to sell a product — in a webinar or on a sales page. But however you do it, you must lead to the sale. What I mean by that is that your content must lead people to the conclusion that they need to buy your product. People especially have difficulty doing this in a free webinar, in which they provide free content. You can’t…

    Ellen Finkelstein/ Change the World Marketing- 11 readers -
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