Selling A Product

  • 12 steps to quick infoproduct creation

    … to create infoproducts, but I know someone who does and I respect her knowledge and experience in this area. Connie Ragen Green’s Really Simple Info Products is a 3-module program (with a 4th bonus module) that you can take live or as a self-study course. It includes Connie’s incomparable experience of successfully selling thousands of infoproducts. She…

    Ellen Finkelstein/ Change the World Marketing- 11 readers -
  • Should you buy PLR (private label rights) products?

    … I’m continuing to respond to those of you who completed my survey a few months ago. I received this question… “I don’t actually have an online business yet. I was thinking of private label products or the like. What do you think?” What is PLR and why would you want to use it? PLR is pre-written content that you buy and can then use pretty much…

    Ellen Finkelstein/ Change the World Marketing- 14 readers -
  • How can I make passive income?

    … as an affiliate If you don’t have your own membership product, one way to get passive income is to promote other’s memberships, such as a mastermind group or other membership product. Remember, memberships have a monthly cost, so when you promote them, you promote once and get monthly income as long as your referrals keep their membership. I love recurring…

    Ellen Finkelstein/ Change the World Marketingin Affiliate EMail How To's- 13 readers -
  • 4 tools to improve your conversions

    … that is. Here’s what I really want: I create 2 variants of an email I specify all the people I want it to go to, let’s say 3,000 people I specify it the number of people I want the split test to go to, let’s say 1,000 people I give it a wait time, let’s say 3 hours It randomly splits the first 1,000 emails and then automatically sends the rest of the people…

    Ellen Finkelstein/ Change the World Marketingin EMail- 14 readers -
  • How to plan a profitable webinar

    … This year, I’ve been doing a lot of speaking online and it’s mostly been about webinars. That’s because I’m so high on webinars as a tool for getting your word out to the world and also for selling products and services. I’m sure you’ve attended many webinars and wondered how the entrepreneur got so many people to attend and to buy. Many 6…

    Ellen Finkelstein/ Change the World Marketingin How To's- 13 readers -
  • Why you need a signature story–maybe several of them

    …. If you haven’t written your signature story, use the guidelines here to get it done! Evoke emotions with a story One way to evoke emotions is with a story. The story can be specifically relevant to the product, but you should also have a signature story, one that shows your audience WHY you’re in business, why you want to help them. Your story…

    Ellen Finkelstein/ Change the World Marketing- 12 readers -
  • 12 steps to write a sales page for your first product

    … In a recent survey, someone asked, “Help me to write a sales page for at least one service or product to get me started.” That person also asked for a simple list — 1. Do this. 2. Do this. 3. Do this. Here is a blueprint for selling your first product. In a previous post, I provided some ideas for low-cost products. These are a good way…

    Ellen Finkelstein/ Change the World Marketing- 7 readers -
  • Finishing big in 4th quarter

    … their products or services as gifts. Mostly, they use the 4th quarter to motivate themselves to have a great year. If you’d like to have a better year, now’s the time to get moving! Here are some ideas to finish big this year! Close out some products that aren’t selling at a big discount. In my experience, you can make some serious money this way. I…

    Ellen Finkelstein/ Change the World Marketing- 11 readers -
  • Using the 3 types of content

    … consumption/training materials to create multiple products. You can change the format or how you sell it. Here are some examples: Use the script of a webinar to turn it into an e-book or report Turn a series of blog posts into an e-book or Kindle book Turn your slides from a webinar into a video (narrate or record it) Take an older product that isn’t selling…

    Ellen Finkelstein/ Change the World Marketingin Social Content- 8 readers -
  • Lead to the sale

    … just slap on a product offer at the end. Instead, the free content needs to show people what they still need. The offer you make needs to come inexorably out of the previous content so that buying the product is the obvious solution. For example: You tell people what to do but not how, and your product shows them how. You tell people one part…

    Ellen Finkelstein/ Change the World Marketing- 11 readers -
  • 2 ways to promote products: Ongoing vs a launch

    … Obviously, you have to promote your products. But how? One aspect is the media and partners you use. The other aspect has to do with timing. From that point of view, you can promote your products in 2 ways: Ongoing: You can continually market your products in autoresponders, on your website, in emails and with ads Launch: You can create…

    Ellen Finkelstein/ Change the World Marketing- 9 readers -
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