Selling A Product

  • How to stand out in a crowded market

    … Two people asked me questions about how to stand out in a crowded market. “How to grab people’s attention? It is not like it used to be. Everyone and their sister is now a coach or trainer.” “How do I … Continue reading → The post How to stand out in a crowded market appeared first on Change the World Marketing. …

    Ellen Finkelstein/ Change the World Marketingin How To's- 12 readers -
  • “It seems like people don’t want to spend money”

    … A subscriber told me she was having problems selling her own products and also affiliate products (products of others that she would get a commission on). When I asked her why she thought she was having these problems, she answered: “it seems like people don’t want to spend money.” I thought I would share with you the answer I gave her. I think…

    Ellen Finkelstein/ Change the World Marketing- 20 readers -
  • Why blog posts now need a call to action

    … Once upon a time, you could build a blog post and people would come and they would subscribe just because the opt-in form was in the sidebar. No more. People are wary of getting more emails. They tend to swoop in, get what they need, and quickly leave. So you need to integrate a call to action (CTA) into the blog post itself. A call to action…

    Ellen Finkelstein/ Change the World Marketingin Content- 29 readers -
  • 12 steps to quick infoproduct creation

    … to create infoproducts, but I know someone who does and I respect her knowledge and experience in this area. Connie Ragen Green’s Really Simple Info Products is a 3-module program (with a 4th bonus module) that you can take live or as a self-study course. It includes Connie’s incomparable experience of successfully selling thousands of infoproducts. She…

    Ellen Finkelstein/ Change the World Marketing- 23 readers -
  • Should you buy PLR (private label rights) products?

    … I’m continuing to respond to those of you who completed my survey a few months ago. I received this question… “I don’t actually have an online business yet. I was thinking of private label products or the like. What do you think?” What is PLR and why would you want to use it? PLR is pre-written content that you buy and can then use pretty much…

    Ellen Finkelstein/ Change the World Marketing- 31 readers -
  • How can I make passive income?

    … Someone asked me, “What is the next big thing for passive income?” The word “passive” is very relative. If you want to make income without doing any work, you won’t find a solution here. You can outsource a lot of the work, but of course, you’ll have to pay for that. Usually, you get passive income by doing a lot of work up front. Passive…

    Ellen Finkelstein/ Change the World Marketingin Affiliate EMail How To's- 38 readers -
  • 4 tools to improve your conversions

    … During my 16+ years online, I’ve been lax in tracking and testing conversions, I admit. But it’s SO important to know your conversion on your opt-in and sales pages as well as your emails. And especially to test variations to see which one works best. Why? When you have knowledge, you can make changes that improve your conversion. And believe…

    Ellen Finkelstein/ Change the World Marketingin EMail- 25 readers -
  • How to plan a profitable webinar

    … This year, I’ve been doing a lot of speaking online and it’s mostly been about webinars. That’s because I’m so high on webinars as a tool for getting your word out to the world and also for selling products and services. I’m sure you’ve attended many webinars and wondered how the entrepreneur got so many people to attend and to buy. Many 6…

    Ellen Finkelstein/ Change the World Marketingin How To's- 21 readers -
  • Why you need a signature story–maybe several of them

    …. If you haven’t written your signature story, use the guidelines here to get it done! Evoke emotions with a story One way to evoke emotions is with a story. The story can be specifically relevant to the product, but you should also have a signature story, one that shows your audience WHY you’re in business, why you want to help them. Your story…

    Ellen Finkelstein/ Change the World Marketing- 23 readers -
  • 12 steps to write a sales page for your first product

    … recommend OptimizePress). But the basics are simple: Use lots of headings Keep paragraphs very short Break text up into lists (like this one) Add several striking images Add your button In order to take money and deliver a product, you need a shopping cart. I have another post about inexpensive shopping carts here. You configure your shopping cart to work…

    Ellen Finkelstein/ Change the World Marketing- 9 readers -
  • Finishing big in 4th quarter

    … their products or services as gifts. Mostly, they use the 4th quarter to motivate themselves to have a great year. If you’d like to have a better year, now’s the time to get moving! Here are some ideas to finish big this year! Close out some products that aren’t selling at a big discount. In my experience, you can make some serious money this way. I…

    Ellen Finkelstein/ Change the World Marketing- 14 readers -
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