Selling A Product

    • Why blog posts now need a call to action

      Once upon a time, you could build a blog post and people would come and they would subscribe just because the opt-in form was in the sidebar. No more. People are wary of getting more emails. They tend to swoop in, get what they need, and quickly leave. So you need to integrate a call to action (CTA) into the blog post itself.

      Ellen Finkelstein/ Change the World Marketingin Content- 17 readers -
  • 12 steps to quick infoproduct creation

    … to create infoproducts, but I know someone who does and I respect her knowledge and experience in this area. Connie Ragen Green’s Really Simple Info Products is a 3-module program (with a 4th bonus module) that you can take live or as a self-study course. It includes Connie’s incomparable experience of successfully selling thousands of infoproducts. She…

    Ellen Finkelstein/ Change the World Marketing- 13 readers -
  • Should you buy PLR (private label rights) products?

    … I’m continuing to respond to those of you who completed my survey a few months ago. I received this question… “I don’t actually have an online business yet. I was thinking of private label products or the like. What do you think?” What is PLR and why would you want to use it? PLR is pre-written content that you buy and can then use pretty much…

    Ellen Finkelstein/ Change the World Marketing- 18 readers -
  • How can I make passive income?

    … income is not doing 1-on-1 coaching in which you get paid by the session or package. That’s not to say you can’t make a lot of money doing 1-on-1 coaching, but it isn’t passive income. Partially passive income would be creating an electronic product and selling it. You still have to promote for each sale but the delivery is automatic. Let’s talk…

    Ellen Finkelstein/ Change the World Marketingin Affiliate EMail How To's- 18 readers -
  • 4 tools to improve your conversions

    … During my 16+ years online, I’ve been lax in tracking and testing conversions, I admit. But it’s SO important to know your conversion on your opt-in and sales pages as well as your emails. And especially to test variations to see which one works best. Why? When you have knowledge, you can make changes that improve your conversion. And believe…

    Ellen Finkelstein/ Change the World Marketingin EMail- 15 readers -
  • How to plan a profitable webinar

    This year, I’ve been doing a lot of speaking online and it’s mostly been about webinars. That’s because I’m so high on webinars as a tool for getting your word out to the world and also for selling products and services. I’m sure you’ve attended many webinars and wondered how the entrepreneur got so many people to attend and to buy.

    Ellen Finkelstein/ Change the World Marketing- 15 readers -
  • Why you need a signature story–maybe several of them

    …. If you haven’t written your signature story, use the guidelines here to get it done! Evoke emotions with a story One way to evoke emotions is with a story. The story can be specifically relevant to the product, but you should also have a signature story, one that shows your audience WHY you’re in business, why you want to help them. Your story…

    Ellen Finkelstein/ Change the World Marketing- 13 readers -
  • 12 steps to write a sales page for your first product

    … In a recent survey, someone asked, “Help me to write a sales page for at least one service or product to get me started.” That person also asked for a simple list — 1. Do this. 2. Do this. 3. Do this. Here is a blueprint for selling your first product. In a previous post, I provided some ideas for low-cost products. These are a good way…

    Ellen Finkelstein/ Change the World Marketing- 8 readers -
  • Finishing big in 4th quarter

    … their products or services as gifts. Mostly, they use the 4th quarter to motivate themselves to have a great year. If you’d like to have a better year, now’s the time to get moving! Here are some ideas to finish big this year! Close out some products that aren’t selling at a big discount. In my experience, you can make some serious money this way. I…

    Ellen Finkelstein/ Change the World Marketing- 12 readers -
  • Using the 3 types of content

    … consumption/training materials to create multiple products. You can change the format or how you sell it. Here are some examples: Use the script of a webinar to turn it into an e-book or report Turn a series of blog posts into an e-book or Kindle book Turn your slides from a webinar into a video (narrate or record it) Take an older product that isn’t selling…

    Ellen Finkelstein/ Change the World Marketingin Social Content- 8 readers -
  • Lead to the sale

    … There are many ways to sell a product — in a webinar or on a sales page. But however you do it, you must lead to the sale. What I mean by that is that your content must lead people to the conclusion that they need to buy your product. People especially have difficulty doing this in a free webinar, in which they provide free content. You can’t…

    Ellen Finkelstein/ Change the World Marketing- 11 readers -
  • 2 ways to promote products: Ongoing vs a launch

    … Obviously, you have to promote your products. But how? One aspect is the media and partners you use. The other aspect has to do with timing. From that point of view, you can promote your products in 2 ways: Ongoing: You can continually market your products in autoresponders, on your website, in emails and with ads Launch: You can create…

    Ellen Finkelstein/ Change the World Marketing- 9 readers -
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