Selling Content

  • How to Create Content That Sells

    … The rise of content marketing has created a kind of content apartheid in which overtly promotional content is the second class citizen and helpful, non-selling content is the privileged class. I’m a huge fan of Jay’s ‘Youtility’ approach – it’s clearly the high road to revenue – but I also feel that all content is on the same spectrum…

    Convince and Convertin Content How To's- 1 readers -
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