Selling Strategy

  • Lead to the sale

    … just slap on a product offer at the end. Instead, the free content needs to show people what they still need. The offer you make needs to come inexorably out of the previous content so that buying the product is the obvious solution. For example: You tell people what to do but not how, and your product shows them how. You tell people one part…

    Ellen Finkelstein/ Change the World Marketing- 8 readers -
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