Sem Ad Testing

  • How to manage tests with Google’s new Expanded Text Ads

    … With the recent beta release of Google’s new Expanded Text Ad (ETA) format, many advertisers are wondering how to approach testing the new ad type to understand it’s impact on performance. Google has cited a 20% lift in CTR for ETAs, but this is not guaranteed for all advertisers. The important question to understand is how will the new format…

    BoostBlogin How To's- 8 readers -
  • Holiday Marketeer: Mobile SEM Ad Testing

    … Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy ideas. In this installment, we talk about how to approach holiday mobile SEM ad testing. The holidays mark some of the biggest revenue opportunity days of the year for e-retailers. But shopping behavior…

    Karen Amundson/ BoostBlogin Paid Search- 5 readers -
  • Part 5: SEM Ad Copy Testing Insights for Your CMO

    … You don’t need Drew Kerry to help you figure out if “The Price Is Right” for your products. SEM ad copy testing can determine not only the most profitable price point, but also the most lucrative way to messaging pricing. Inspired by “The Price is Right’s” Double Prices game, Boost Media shares how to do this. Let’s say you are an online…

    Sarah Burns/ BoostBlogin Paid Search- 6 readers -