Sem Industry

    • What Google’s recent RLSA updates mean for advertisers

      At the recent SMX East conference in New York City, Google’s Jerry Dischler announced a number of paid search updates that should roll out in the near to immediate future. Among them, two in particular stand to expand the footprint of Remarketing Lists for Search Ads (RLSA). Here are the changes you need to know about, starting with the most impactful.

      Andy Taylor/ Search Engine Landin SEO Google- 9 readers -
  • Mobile Optimization Is Even More Essential: Weekly Forum Update

    … Achievement Award Raise a glass and give a hearty congratulations to WebmasterWorld’s founder, Brett Tabke! Tabke is also Pubcon’s CEO, and has been working in the computer industry for three plus decades. As WebmasterWorld’s admin, engine, writes Tabke “founded a specialty software business producing a line of software for Commodore computers in the ’80s…

    Internet Marketing Ninjas Blog- 3 readers -
  • Enterprise SEOs, unite! The SMX East 2016 session recap

    … into it. They don’t want to invest in it, or they may not view it as a significant opportunity. They may prefer to spend their dollars on PPC, or some other aspect of the business. Or they may think that Google is going to turn the entire search engine service into an ad platform and kill SEO altogether. (I’ve had that conversation before…

    Eric Enge/ Search Engine Landin SEO- 5 readers -
  • Google Labeling Links and Blank Ad Units: Weekly Forum Update

    In this week’s roundup we’ll check in again on Facebook’s Marketplace, ICANN’s takeover of the domain name system, and our awesome tools thread on SEO Chat. We also have some mysterious threads about Google for you. It was recently revealed that Google’s manual action team has the ability to see “link labels” that Google applies to your incoming links.

    Internet Marketing Ninjas Blog- 9 readers -
  • Link Building Mistakes and Penguin 4.0: Weekly Forum Update

    … The aftermath of Penguin 4.0 has been…surprisingly peaceful! In the days after Penguin was announced last Friday, many members of WebmasterWorld reported that instead of a hurricane, all they got was a stiff breeze. But Penguin 4.0 also seems to be a slow beast – Gary Illyes only recently announced on Twitter that the penalty-lifting part…

    Internet Marketing Ninjas Blog- 11 readers -
  • When Will Penguin Update?

    … There have been several promising signs this month that Penguin may drop sooner than you think. Late last year, Google said that Penguin would be here in Q1 2016 – so perhaps some of you have lost hope. But the members of our communities, WebmasterWorld especially, are getting very excited about all the changes and activity happening in Google…

    Internet Marketing Ninjas Blog- 8 readers -
  • Something Wicked This Way Comes: Weekly Forum Update

    Something crazy is happening over at Google HQ, and webmasters are seeing the results all over the place. What kind of update is it? Well…no one is quite sure yet. But you can get the best analysis at WebmasterWorld and our other communities! We’ll cover Google’s mysterious update, Twitter’s new character limit, spammy widgets, Google vs the EU, and more in this week’s update.

    Internet Marketing Ninjas Blog- 11 readers -
  • Shrinking 6-Packs and Automated Tools: Weekly Forum Update

    …-pack, then there was the 3-pack…now some users in Germany are seeing tests of a 2-pack! The local pack, usually located below a local map set into the SERPs, keeps shrinking and shrinking. An article from The SEM Post reports that “There have been huge fluctuations in the local pack results over the past couple of days,” which makes it hard…

    Internet Marketing Ninjas Blog- 10 readers -
  • How you can better communicate PPC industry updates to clients

    … As hectic as it can be, we are lucky to be in an industry that is constantly evolving. One day it may be a new ad extension, the next day an algorithm change; it could even be a complete transformation in how ads are written. Needless to say, it’s exciting to always be learning and trying new things. That’s great for us as PPC specialists…

    Matt Umbro/ Search Engine Land- 5 readers -
  • SEO request for proposal (RFP) questions: what to expect

    … Ah, the SEO request for proposal (RFP). Whether you are writing one from the client side or responding to one as an agency, they are a foundational part of enterprise-level SEO. While each RFP should include a few questions that are unique to the business at hand, there are also some “standard” questions that can help the enterprise SEO…

    Search Engine Landin SEO- 9 readers -
  • Link Maintenance, Pinterest Video Ads, And More: Weekly Forum Update

    … monthly searches for keywords are given ranges. An example from The SEM Post shows a range of “1k – 10k” which is pretty wide! Meticulous Code Pays Off For Raven Tools Raven Tools recently rebuilt their whole site by hand coding it. ” Granted,” Kim writes on Cre8asiteforums, “99% of us can’t afford to build sites this way, which is why CMS is so…

    Internet Marketing Ninjas Blog- 12 readers -
  • AMP Pages, Ads in the Three Pack, and More: Weekly Forum Update

    …. Kim Krause-Berg writes that, “For marketers, the majority remain glued to the SEO/SEM approach. It’s keywords and content and search engine algorithms…” but the landing pages they create don’t always pass usability standards. Sometimes they’re a nightmare to read and use! User bobbb wonders, “If you have an informational site not attached…

    Internet Marketing Ninjas Blog- 10 readers -
  • Search Analytics, Algorithm Rumors, and More: Weekly Forum Update

    … Boy was it ever a busy week! Google released a big ol’ document explaining clicks, impressions, and placements in search analytics reports recently. There are also rumors of a Google algorithm change or hiccup – perhaps more zombie traffic choking up the pipes? Facebook released some news about their own algorithm, Alphabet posted record profits…

    Internet Marketing Ninjas Blog- 8 readers -
  • Is “SEO” the right term anymore?

    … than just optimizing webpages for search. If other professionals can change with time and evolve naturally into newer roles as their industry changes, then we can, too. Perhaps it’s time to reevaluate what we call ourselves and determine if SEO is still the right name/term for what we do. What are your thoughts? Some opinions expressed…

    Search Engine Landin SEO- 18 readers -
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