Sem Industry: Community

  • Take the State of Search Survey from SEMPO & Search Engine Land

    … SEMPO, in partnership with us at Search Engine Land, is asking the search industry to participate by completing the annual State of Search Survey. The survey is available by clicking here. Those who take the survey will be given access to a free of the in-depth report that is written up based on the survey results, a value of $400. Also, you…

    Barry Schwartz/ Search Engine Landin SEO- 13 readers -
  • The 2016 Search Engine Land Awards finalists are…

    … With nearly 200 entries in the second annual Landy Awards presented by Search Engine Land, this year’s competition was filled with incredible efforts by search marketers across the globe. We are thrilled to announce this year’s short list of finalists, though we also want to also recognize the impressive results submitted by all of the entrants…

    Search Engine Land- 32 readers -
  • Is “SEO” the right term anymore?

    … of the customer journey. Final thoughts In the early days of SEO, there was almost an “us vs. them” relationship between the SEO community and Google, with little or no communication at all from the search giant. Over the years, that changed dramatically. Google has made great strides in transparency and communication with SEOs, helping to legitimize…

    Search Engine Landin SEO- 25 readers -
  • SEO is as dirty as ever

    … companies just never updating their practices or intentionally doing things that give all SEOs a bad name. There are many great companies out there, but it seems like for every good one, there are still a few bad apples. Outdated SEO practices Believe it or not, I still see cases of keyword stuffing and even hidden text. Titles look terrible when…

    Search Engine Landin SEO- 34 readers -
  • SEMPO announces its newly elected Board of Directors & Officers

    … Boggs, CEO/Founder, Web Traffic Advisors, LLC Michael Bonfils, Intl Managing Director, SEM International Mike Corak, VP/GM, DAC Group Marc Engelsman, Director, Strategy & Analytics, Digital Brand Expressions John Gagnon, Bing Ads Evangelist, Microsoft Mike Grehan, CMO, Acronym Michael Gullaksen, COO, iProspect Krista LaRiviere, CoFounder &…

    Amy Gesenhues/ Search Engine Land- 16 readers -
  • 10 tips for avoiding shady SEO providers

    …: At an automotive conference, I talked to a dealer who had deleted his dealership’s Facebook and Twitter accounts on the advice of his SEO provider. He said they told him it wasn’t good for him to have an open forum where customers could say whatever they wanted about his business. I pointed out that the customers would still be out there, even if his…

    Greg Gifford/ Search Engine Landin SEO- 36 readers -
  • Google Dance 2016: The recap post

    … feedback that the SEOs provided. Another surprise was the appearance of Matt Cutts, the former head of Google’s spam team and a well-known spokesperson for Google to the webmaster community. No, Cutts isn’t returning to his role. Rather, a veteran of past Google Dances, he wanted to see the latest one. Plenty of people enjoyed grabbing photos with him…

    Danny Sullivan/ Search Engine Landin SEO Google- 28 readers -
  • The Death Of Search Marketing Expertise

    …, if you ask me — is the need to keep up with an industry’s people, personalities and events. At some level, networks and connections matter. It’s hard to divorce the concept of maintaining relationships with key people (key experts) in a fast-moving industry from the very kernel of expertise itself. There are the “on paper” answers to tough problems…

    Andrew Goodman/ Search Engine Landin SEO- 13 readers -
  • What To Expect When You Attend Our @SMX Search Marketing Event

    … Search Engine Land’s SMX West search marketing conference is returning for the 6th year in 2016 to San Jose this March 1-3. If you are obsessed SEO and SEM, or involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and the ultimate benefit of your company or client’s bottom line) to attend…

    Chris Sherman/ Search Engine Landin SEO- 22 readers -
  • 6 Big Mistakes That SEO Rookies Make

    … relationships? What is the difference between SEM Rush, SpyFu, Majestic and Moz? 2. Not Directly Addressing Bad Numbers When the numbers are bad, you need to be honest with the client about why they are bad. If it is not due to incorrect strategies, and instead is due to something that broke on the client’s site or a technical issue, you need to be clear…

    John E Lincoln/ Search Engine Landin SEO- 18 readers -
Get the top posts daily into your mailbox!
More from around the web