Sem Industry: Community

  • Take the State of Search Survey from SEMPO & Search Engine Land

    … SEMPO, in partnership with us at Search Engine Land, is asking the search industry to participate by completing the annual State of Search Survey. The survey is available by clicking here. Those who take the survey will be given access to a free of the in-depth report that is written up based on the survey results, a value of $400. Also, you…

    Barry Schwartz/ Search Engine Landin SEO- 15 readers -
  • The 2016 Search Engine Land Awards finalists are…

    … in this year’s program. The Landy Awards were created to recognize excellence in search marketing, and we’re looking forward to celebrating with the search industry at large at the Awards Gala in NYC on September 28th, during our annual SMX conference. We invite all conference attendees and search marketing industry peers to join us as we…

    Search Engine Land- 35 readers -
  • Is “SEO” the right term anymore?

    … than SEO, and some may even have stemmed from it. In other words, SEO today is a complex role — one that goes far beyond simply ensuring that search engine crawlers can access and parse your website. Doing the job well requires a working knowledge of many different online marketing channels, along with an understanding of how these various…

    Search Engine Landin SEO- 31 readers -
  • SEO is as dirty as ever

    … As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don’t want to change and still cast a shadow over the industry. For every company doing things right, it seems there are many more who have not updated their practices or still want to take shortcuts. I know it’s not October…

    Search Engine Landin SEO- 35 readers -
  • SEMPO announces its newly elected Board of Directors & Officers

    … Boggs, CEO/Founder, Web Traffic Advisors, LLC Michael Bonfils, Intl Managing Director, SEM International Mike Corak, VP/GM, DAC Group Marc Engelsman, Director, Strategy & Analytics, Digital Brand Expressions John Gagnon, Bing Ads Evangelist, Microsoft Mike Grehan, CMO, Acronym Michael Gullaksen, COO, iProspect Krista LaRiviere, CoFounder &…

    Amy Gesenhues/ Search Engine Land- 22 readers -
  • 10 tips for avoiding shady SEO providers

    … how to judge the value of the work their employer provides. Those conversations are scary, and they’re happening far too often. I thought I’d take a look at some red flags and warning signs with this week’s article here. While I’m stepping up on my soap box to preach, I’m also taking a step back and looking at the SEO industry without any…

    Greg Gifford/ Search Engine Landin SEO- 36 readers -
  • Google ch-ch-ch-changes. How they’re affecting publishers and SEOs

    There appears to be a trend in Google’s actions towards publishers and the digital marketing industry that has me a bit concerned. It seems the company has become less and less transparent with publishers over the last couple years — and frankly, it has me a bit uneasy. Google transparency Now, there have always been bones of contention between Google and the SEO community; s ...

    Kristine Schachinger/ Search Engine Land- 34 readers -
  • Google Dance 2016: The recap post

    … feedback that the SEOs provided. Another surprise was the appearance of Matt Cutts, the former head of Google’s spam team and a well-known spokesperson for Google to the webmaster community. No, Cutts isn’t returning to his role. Rather, a veteran of past Google Dances, he wanted to see the latest one. Plenty of people enjoyed grabbing photos with him…

    Danny Sullivan/ Search Engine Landin SEO Google- 28 readers -
  • The Death Of Search Marketing Expertise

    …, if you ask me — is the need to keep up with an industry’s people, personalities and events. At some level, networks and connections matter. It’s hard to divorce the concept of maintaining relationships with key people (key experts) in a fast-moving industry from the very kernel of expertise itself. There are the “on paper” answers to tough problems…

    Andrew Goodman/ Search Engine Landin SEO- 16 readers -
  • What To Expect When You Attend Our @SMX Search Marketing Event

    … Search Engine Land’s SMX West search marketing conference is returning for the 6th year in 2016 to San Jose this March 1-3. If you are obsessed SEO and SEM, or involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and the ultimate benefit of your company or client’s bottom line) to attend…

    Chris Sherman/ Search Engine Landin SEO- 23 readers -
  • 6 Big Mistakes That SEO Rookies Make

    … relationships? What is the difference between SEM Rush, SpyFu, Majestic and Moz? 2. Not Directly Addressing Bad Numbers When the numbers are bad, you need to be honest with the client about why they are bad. If it is not due to incorrect strategies, and instead is due to something that broke on the client’s site or a technical issue, you need to be clear…

    John E Lincoln/ Search Engine Landin SEO- 20 readers -
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