Sem Industry: Community

    • Deadline extended for entries in the 2017 Search Engine Land Awards

      Today is your lucky day! Due to the volume of inquiries surrounding this year’s awards competition, the deadline for entries in the Search Engine Land Awards competition has been extended until Friday, August 4th at 11:59PM PT. No further extensions will be granted so be sure to get your submissions completed on time.

      Search Engine Landin SEO- 17 readers -
    • Last call for submissions in the 2017 Search Engine Land Awards

      There are just a few days left to be recognized as one of the best in search! We’re looking for the most impressive SEO and/or SEM campaigns from around the globe, delivered in-house or by agencies for brand name clients and small businesses alike. We’re ready to discover who deserves the coveted Agency and In-House Team of the Year awards, and who will take individual top ...

      Search Engine Landin SEO- 15 readers -
  • 7 reasons to enter the 2017 Search Engine Land Awards

    … been to provide information to shape the best practices in search marketing, and deliver actionable tactics to help the marketing community achieve amazing results. Our annual awards are recognition of how the industry has continued to grow over time across the globe, and honor the most impressive and innovative campaigns, individuals and teams…

    Search Engine Landin Paid Search SEO- 17 readers -
  • What does it mean to win a Search Engine Land Award?

    … When we decided to launch our search marketing industry awards program three years ago, the guiding principle was have the honors be truly meaningful. That’s why it’s no small task to enter the competition- we ask for a lot of supporting data and information so our editorial staff and industry judges can effectively measure outstanding results…

    Search Engine Landin SEO- 16 readers -
  • Take the State of Search Survey from SEMPO & Search Engine Land

    … SEMPO, in partnership with us at Search Engine Land, is asking the search industry to participate by completing the annual State of Search Survey. The survey is available by clicking here. Those who take the survey will be given access to a free of the in-depth report that is written up based on the survey results, a value of $400. Also, you…

    Barry Schwartz/ Search Engine Landin SEO- 17 readers -
  • The 2016 Search Engine Land Awards finalists are…

    … Doctors iProspect Canada for SIMA Canada The Treehouse for Cantey Foundation Specialists Best Mobile Search Marketing Initiative — SEM Catalyst Canada for Mazda Canada Hanapin Marketing for The Weather Channel PMG for OpenTable Precis Digital for Zmarta Razorfish for Best Retail Search Marketing Initiative — SEM Adlucent…

    Search Engine Land- 36 readers -
  • Is “SEO” the right term anymore?

    An SEO’s role and job duties have changed significantly since I began working in the field 12 years ago — and I think it’s time that we got a new title. In my view, our current job title does not accurately reflect the role that we now play in digital marketing. A few years back, we focused on optimizing existing landing page elements (title, meta description, headings, body ...

    Search Engine Land- 32 readers -
  • SEO is as dirty as ever

    … As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don’t want to change and still cast a shadow over the industry. For every company doing things right, it seems there are many more who have not updated their practices or still want to take shortcuts. I know it’s not October…

    Search Engine Landin SEO- 35 readers -
  • SEMPO announces its newly elected Board of Directors & Officers

    … Boggs, CEO/Founder, Web Traffic Advisors, LLC Michael Bonfils, Intl Managing Director, SEM International Mike Corak, VP/GM, DAC Group Marc Engelsman, Director, Strategy & Analytics, Digital Brand Expressions John Gagnon, Bing Ads Evangelist, Microsoft Mike Grehan, CMO, Acronym Michael Gullaksen, COO, iProspect Krista LaRiviere, CoFounder &…

    Amy Gesenhues/ Search Engine Land- 23 readers -
  • 10 tips for avoiding shady SEO providers

    …: At an automotive conference, I talked to a dealer who had deleted his dealership’s Facebook and Twitter accounts on the advice of his SEO provider. He said they told him it wasn’t good for him to have an open forum where customers could say whatever they wanted about his business. I pointed out that the customers would still be out there, even if his…

    Greg Gifford/ Search Engine Landin SEO- 36 readers -
  • Google Dance 2016: The recap post

    After a nearly 10 year absence, the Google Dance — Google’s annual gathering for search marketers — happened once again at the main Google campus last week. About 500 people, attendees at our SMX search marketing conference, traveled by bus from the conference venue in San Jose to the Googleplex in Mountain View, for the three-and-a-half hour event.

    Danny Sullivan/ Search Engine Land- 30 readers -
  • The Death Of Search Marketing Expertise

    …, if you ask me — is the need to keep up with an industry’s people, personalities and events. At some level, networks and connections matter. It’s hard to divorce the concept of maintaining relationships with key people (key experts) in a fast-moving industry from the very kernel of expertise itself. There are the “on paper” answers to tough problems…

    Andrew Goodman/ Search Engine Landin SEO- 17 readers -
  • What To Expect When You Attend Our @SMX Search Marketing Event

    … Search Engine Land’s SMX West search marketing conference is returning for the 6th year in 2016 to San Jose this March 1-3. If you are obsessed SEO and SEM, or involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and the ultimate benefit of your company or client’s bottom line) to attend…

    Chris Sherman/ Search Engine Landin SEO- 24 readers -
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