Sem Industry: Conferences

    • How to test and perfect nearly everything in PPC

      Every successful advertiser knows that great headlines, powerful ad copy and compelling calls to action are the keys to conversion. But the only way to know that your ads are as effective as possible is to constantly test and refine them, to make sure they thoroughly resonate with your target audience. You can test anything and everything with your campaigns, and you should.

      Chris Sherman/ Search Engine Landin Paid Search SEO How To's- 14 readers -
    • Deadline extended for entries in the 2017 Search Engine Land Awards

      Today is your lucky day! Due to the volume of inquiries surrounding this year’s awards competition, the deadline for entries in the Search Engine Land Awards competition has been extended until Friday, August 4th at 11:59PM PT. No further extensions will be granted so be sure to get your submissions completed on time.

      Search Engine Landin SEO- 17 readers -
    • Last call for submissions in the 2017 Search Engine Land Awards

      There are just a few days left to be recognized as one of the best in search! We’re looking for the most impressive SEO and/or SEM campaigns from around the globe, delivered in-house or by agencies for brand name clients and small businesses alike. We’re ready to discover who deserves the coveted Agency and In-House Team of the Year awards, and who will take individual top ...

      Search Engine Landin SEO- 15 readers -
  • Search marketers save $400 on SMX East until this Saturday!

    … Your search for actionable SEM and SEO tactics stops here. Join thousands of marketers at the largest search marketing conference on the East Coast — Search Engine Land’s SMX East, October 24–26, 2017, in New York City. Register today for an All Access Pass and pay the super early bird rate of $1,795 — that’s a whopping $400 off on-site rates…

    Search Engine Landin SEO- 9 readers -
  • 7 reasons to enter the 2017 Search Engine Land Awards

    … been to provide information to shape the best practices in search marketing, and deliver actionable tactics to help the marketing community achieve amazing results. Our annual awards are recognition of how the industry has continued to grow over time across the globe, and honor the most impressive and innovative campaigns, individuals and teams…

    Search Engine Landin Paid Search SEO- 17 readers -
  • Want To Speak At SMX East? Here’s How

    …. If a session does not appear on the pitch form, it is closed, even if no speakers are appearing on the agenda yet. As you might guess, interest is high in speaking at Marketing Land conferences. We literally sift through hundreds of submissions to select speakers for the show. Here are some tips that will increase your chances of being selected…

    Chris Sherman/ Search Engine Landin SEO How To's- 17 readers -
  • Surviving and thriving at an SEO conference

    … I was recently asked about an issue many of us in the SEO industry face: “When you’re attending a conference where you’ll be meeting peers, clients and prospective clients, how do you avoid awkward silence?” This is obviously a good question in and of itself, but it got me thinking about a larger issue search professionals often face: how…

    Dave Davies/ Search Engine Landin SEO- 13 readers -
  • What does it mean to win a Search Engine Land Award?

    … When we decided to launch our search marketing industry awards program three years ago, the guiding principle was have the honors be truly meaningful. That’s why it’s no small task to enter the competition- we ask for a lot of supporting data and information so our editorial staff and industry judges can effectively measure outstanding results…

    Search Engine Landin SEO- 16 readers -
  • SMX Advanced: A paid search roundup

    … One of my favorite aspects of SMX Advanced is the guarantee of emerging with a list of new tests to try out, along with pointers given by the industry’s top experts. SMX Advanced 2017 was no exception! Maximizing Performance With AdWords Campaign Drafts And Experiments Michael Elkins’ session, “Maximizing Performance With AdWords Campaign Drafts…

    Search Engine Landin Paid Search SEO- 17 readers -
  • Save the Date: SMX East is back in NYC Oct 24-26

    … Mark your calendars for SMX East: October 24-26! Don’t miss your only chance this year to attend the largest search marketing conference on the East Coast. An agenda obsessed with SEO & SEM! SMX is the only conference series dedicated to search marketing. There are tactic-rich keynotes, sessions and clinics programmed just for you, whether…

    Search Engine Landin SEO- 16 readers -
  • Advanced testing: What 4,000 A/B tests can teach you

    … SMX Advanced has always featured the industry’s top talent discussing what they’re passionate about: search marketing. Last week’s conference in Seattle was no different. Ayat Shukairy, co-founder and vice president of client solutions at Invesp, shared nine lessons from 11 years of A/B testing experience. The goal of the presentation…

    Search Engine Landin SEO- 19 readers -
  • Voice search becomes voice action: A key talking point at SMX London

    … Door Media — is a conference series designed to highlight the reach and opportunities that can be achieved through search advertising and outline search’s position in the wider marketing mix. From my own perspective, one of the more enlightening sessions of the London event featured a presentation by Pete Campbell, founder and managing director…

    Search Engine Landin SEO Google- 17 readers -
  • SMX Advanced is almost sold out! Less than 100 tickets left.

    … SMX Advanced is one week. This time next week, your peers (and competitors) will be in Seattle getting actionable SEO and SEM tactics and having conversations with the marketers making the biggest impact in the search world. We’ll be covering the SEO and SEM topics relevant today: from mobile SEO to Project Owl, protecting your brand keywords…

    Search Engine Landin Paid Search SEO- 13 readers -
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