Sem Industry: General

  • How you can better communicate PPC industry updates to clients

    … As hectic as it can be, we are lucky to be in an industry that is constantly evolving. One day it may be a new ad extension, the next day an algorithm change; it could even be a complete transformation in how ads are written. Needless to say, it’s exciting to always be learning and trying new things. That’s great for us as PPC specialists…

    Matt Umbro/ Search Engine Land- 7 readers -
  • SEO request for proposal (RFP) questions: what to expect

    …/support?) What exactly is excluded in pricing? (e.g., any pass-through technology or advertising fees ) Not-so-common SEO RFP questions Describe how your techniques qualify as “best practices” or follow the industry standard preferred by the major search engines. What are your thoughts on timing of marketing and synergies between channels? How…

    Search Engine Landin SEO- 11 readers -
  • Moz trims product line to focus on search, lays off 28% of staff

    … Bird called that part of the change in Moz’s strategy the “gut-wrenchingly painful part.” Having to let go of any employee is hard, but almost one-third of your staff gone in one decision is a sad thing. Sarah said they will be providing those who have been let go with “severance, coaching, and assistance finding new roles.” Ultimately, Sarah and the management team at Moz believes this will lead to a better set of tools for the search industry and a stronger company. About The Author …

    Barry Schwartz/ Search Engine Land- 8 readers -
  • SEMPO announces its newly elected Board of Directors & Officers

    … Boggs, CEO/Founder, Web Traffic Advisors, LLC Michael Bonfils, Intl Managing Director, SEM International Mike Corak, VP/GM, DAC Group Marc Engelsman, Director, Strategy & Analytics, Digital Brand Expressions John Gagnon, Bing Ads Evangelist, Microsoft Mike Grehan, CMO, Acronym Michael Gullaksen, COO, iProspect Krista LaRiviere, CoFounder &…

    Amy Gesenhues/ Search Engine Land- 11 readers -
  • Advice to those considering SEO as a career

    “In my day, there was no such thing as digital marketing. You studied Comp Sci, used QuarkXpress, made magazines, and you liked it!” I was recently asked by a colleague to present on “How to break into a career in SEO” to students in her college-level advertising course. As I planned my presentation, I actually found it a difficult topic to advise on because, as I like to sa ...

    Search Engine Land- 21 readers -
  • The SEM agency is dying (and what to do about it)

    … Search engine marketing agencies will face many business challenges over the next couple of years, including increased competition, fee pressure, clients bringing SEM in-house and a decline in the prominence of SEM in general. SEM agencies that fail to pivot into broad-based digital agencies will either need to focus exclusively on small…

    David Rodnitzky/ Search Engine Landin Paid Search SEO- 17 readers -
  • Call for entries: the 2016 Search Engine Land Awards

    We are thrilled to announce the official opening of the 2nd annual Search Engine Land Awards (a.k.a. “The Landy Awards”) with today’s call for entries. For 2016, there are 20 awards categories designated to honor best-in-class search marketing campaigns, individuals, in-house marketers and agency teams.

    Search Engine Land- 10 readers -
  • Thinking smarter: Take your SEO work to the next level

    … too much ambiguity of detail. This ambiguity of detail can lead to the failure of a project to reach the proper final resolution stage where everything should come together nicely. Some SEOs do have the problem of industry rot. We make general assumptions that our new client or employee associate outside the industry knows everything we do…

    Search Engine Landin SEO- 11 readers -
  • 10 tips for avoiding shady SEO providers

    … is on a page. BOOM! The bounce rate is magically lowered — but not because the content is engaging or because customer behavior has changed. 5. A la carte SEO services If you’re hiring an SEO provider, you’re doing so because you believe that their expertise will help your business get more visibility online. If they show you a menu of possible…

    Greg Gifford/ Search Engine Landin SEO- 28 readers -
  • Majestic to print the Internet in 3D in outer space

    … and pages are the most trustworthy across the web. This will be one of the first commercial business transactions to ever be completed in space. Majestic and MIS are literally creating a piece of sculpture out of mathematics in space. How cool is that for the SEO industry and Majestic! Dixon Jones from Majestic explains: “Space has a huge symbolic…

    Barry Schwartz/ Search Engine Landin SEO- 12 readers -
  • Evangelizing organic search success: 5 steps to elevate performance

    … Working in the community of over 20,000 search and content professionals that our company (BrightEdge) has built, skilled practitioners often ask me how they can best elevate themselves professionally. Even though they get results, they often have trouble securing the buy-in they need from key stakeholders. The result is that neither…

    Jim Yu/ Search Engine Landin SEO- 13 readers -
  • Search Agency Metrics That Matter

    … As SEOs, we’re always digging into data. But I often find that SEO consultants and agencies aren’t looking deeply into their own data at the metrics that really matter when running a business. Do You Over-serve Some Clients & Under-serve Others? We all know the old adage that the squeaky wheel gets the grease. Are you guilty of over-serving…

    Janet Driscoll Miller/ Search Engine Landin SEO- 13 readers -
  • Why Grave Misconceptions About SEO Still Persist

    … SEO has been around for almost as long as search engines, but attitudes toward the industry and the specific tactics used by SEOs have remained in constant flux since the beginning. Nevertheless, most of the fundamentals of SEO have remained consistent. Despite this consistency and the relatively predictable nature of gradual, iterative Google…

    Jayson Demers/ Search Engine Landin SEO- 17 readers -
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