Sem Industry: General

  • The technology behind AI in PPC

    …Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist Frederick Vallaeys explains the technology, its evolution in recent years, and what's next for AI in paid search. The post The technology behind AI in PPC... Please visit Search Engine Land for the full article. …

    Frederick Vallaeys/ Search Engine Landin Paid Search SEO- 16 readers -
  • From algo to aggro: How SEOs really feel about Google algorithm updates

    …Algorithm updates got you down? You're not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that algorithm updates impact SEO practitioners' jobs. The post From algo to aggro: How SEOs really feel about Google algorithm updates appeared first... Please visit Search Engine Land for the full…

    Search Engine Land- 10 readers -
  • 4 things SEO professionals should do consistently

    …Columnist Jeremy Knauff shares his vision for how to improve the SEO industry through transparency, knowledge-sharing and stronger relationships with clients. The post 4 things SEO professionals should do consistently appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Landin SEO- 13 readers -
  • Looking to get out of the SEO business? Good!

    …The SEO industry is becoming more difficult than ever, and columnist Jeremy Knauff explains why that is a great thing for the industry as a whole. The post Looking to get out of the SEO business? Good! appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Land- 10 readers -
  • Has AI changed the SEO industry for better or worse?

    …Columnist Jayson DeMers explores the impact of Google's shift toward machine learning and discusses what the future will look like for search professionals. The post Has AI changed the SEO industry for better or worse? appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Jayson Demers/ Search Engine Landin SEO- 11 readers -
  • 7 reasons to enter the 2017 Search Engine Land Awards

    … There’s just under two weeks left to finalize your entries in the 3rd annual Search Engine Land Awards — already considered the “world cup of digital marketing” by some — the competition is heating up as we approach the final deadline for entries. The final deadline is July 31, 2017 at 11:59 PM PT, so don’t delay – start or complete your…

    Search Engine Landin Paid Search SEO- 22 readers -
  • An update on executive changes on the editorial team

    … the complete list of editorial staff at each site: Search Engine Land, Marketing Land and MarTech Today. Please contact me for Michelle Robbins’ availability for media inquiries or speaking engagements where she can provide commentary and insights on marketing technology topics. About The Author Elisabeth Osmeloski is Director of Audience…

    Elisabeth Osmeloski/ Search Engine Landin SEO- 18 readers -
  • Rand Fishkin to step away from day-to-day operations at Moz

    … Rand Fishkin, the founder of Moz, is stepping down from his operational role at the company and moving into an advisory role. Fishkin founded Moz, originally called SEOmoz, 16 years ago with his mother, Gillian Muessig. Sarah Bird, the CEO at Moz, announced the news this morning, calling this a six- to nine-month transition period as he moves…

    Barry Schwartz/ Search Engine Landin SEO- 21 readers -
  • ‘SEO: The Movie’ aims to trace the rise of internet marketing

    … Grab your popcorn. There’s a new movie that looks back on the history of SEO from the mid-1990s to today. Wait. A movie about SEO? Yep. It may seem odd at first glance, but as anyone who’s been around the industry for the past 20 or so years could tell you, there are definitely some interesting stories to tell. So that’s what John Lincoln…

    Matt Mcgee/ Search Engine Landin SEO- 31 readers -
  • Majestic successfully prints the internet in 3-D in outer space

    … been about expanding ideas, expanding knowledge leadership and about believing that data can be more than just numbers on an excel spreadsheet. I think that it also inspires people within our industry to say we are doing more there is more that we can do in the world to advance humankind.” Here is a photo: Here is a video from Majestic on this mission: Here is a GIF of it floating in the space station: About The Author …

    Barry Schwartz/ Search Engine Landin SEO- 13 readers -
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