Sem Industry: General

  • Monetizing your SEO expertise

    … launch. The process is well defined in Jeff Walker’s Product Launch Formula (PLF). Walker was a pioneer in the space; he was the first to make six figures in seven days and laid out the formula that launched an industry. This is the system that Frank Kern, Eben Pagan, John Reese, Andy Jenkins, Jeremy Schoemaker and all the other big names are using…

    Stephan Spencer/ Search Engine Landin SEO- 14 readers -
  • How and why the SEO tools industry should develop technical standards

    … SAP, American Express, HSBC, SanDisk, General Mills, and FTD, to a laundry list of promising startups and small businesses.Mike has held previous roles as Marketing Director, Developer, and tactical SEO at multi-national agencies such as Publicis Modem and Razorfish. Effortlessly leaning on his background as an independent hip-hop musician, Mike King is a dynamic speaker who is called upon to contribute to conferences and blogs all over the world. …

    Search Engine Landin SEO How To's- 9 readers -
  • How you can better communicate PPC industry updates to clients

    … As hectic as it can be, we are lucky to be in an industry that is constantly evolving. One day it may be a new ad extension, the next day an algorithm change; it could even be a complete transformation in how ads are written. Needless to say, it’s exciting to always be learning and trying new things. That’s great for us as PPC specialists…

    Matt Umbro/ Search Engine Land- 7 readers -
  • SEO request for proposal (RFP) questions: what to expect

    …/support?) What exactly is excluded in pricing? (e.g., any pass-through technology or advertising fees ) Not-so-common SEO RFP questions Describe how your techniques qualify as “best practices” or follow the industry standard preferred by the major search engines. What are your thoughts on timing of marketing and synergies between channels? How…

    Search Engine Landin SEO- 12 readers -
  • Moz trims product line to focus on search, lays off 28% of staff

    … Bird called that part of the change in Moz’s strategy the “gut-wrenchingly painful part.” Having to let go of any employee is hard, but almost one-third of your staff gone in one decision is a sad thing. Sarah said they will be providing those who have been let go with “severance, coaching, and assistance finding new roles.” Ultimately, Sarah and the management team at Moz believes this will lead to a better set of tools for the search industry and a stronger company. About The Author …

    Barry Schwartz/ Search Engine Land- 8 readers -
  • SEMPO announces its newly elected Board of Directors & Officers

    … Boggs, CEO/Founder, Web Traffic Advisors, LLC Michael Bonfils, Intl Managing Director, SEM International Mike Corak, VP/GM, DAC Group Marc Engelsman, Director, Strategy & Analytics, Digital Brand Expressions John Gagnon, Bing Ads Evangelist, Microsoft Mike Grehan, CMO, Acronym Michael Gullaksen, COO, iProspect Krista LaRiviere, CoFounder &…

    Amy Gesenhues/ Search Engine Land- 11 readers -
  • Advice to those considering SEO as a career

    … on a website, or even an offline publication. It could be that you’ve worked in tech as an editor, a copywriter, a general marketing assistant, posting photos to social media, or something else. This is valuable as long as it shows you’ve worked on a team. Yes, I know there’s a catch 22 — to get a job, you need experience, but to get experience, you need…

    Search Engine Landin SEO- 23 readers -
  • The SEM agency is dying (and what to do about it)

    … Search engine marketing agencies will face many business challenges over the next couple of years, including increased competition, fee pressure, clients bringing SEM in-house and a decline in the prominence of SEM in general. SEM agencies that fail to pivot into broad-based digital agencies will either need to focus exclusively on small…

    David Rodnitzky/ Search Engine Landin Paid Search SEO- 19 readers -
  • Call for entries: the 2016 Search Engine Land Awards

    … We are thrilled to announce the official opening of the 2nd annual Search Engine Land Awards (a.k.a. “The Landy Awards”) with today’s call for entries. For 2016, there are 20 awards categories designated to honor best-in-class search marketing campaigns, individuals, in-house marketers and agency teams. What’s new for the 2016 Search Engine…

    Search Engine Landin SEO- 14 readers -
  • Thinking smarter: Take your SEO work to the next level

    … too much ambiguity of detail. This ambiguity of detail can lead to the failure of a project to reach the proper final resolution stage where everything should come together nicely. Some SEOs do have the problem of industry rot. We make general assumptions that our new client or employee associate outside the industry knows everything we do…

    Search Engine Landin SEO- 11 readers -
  • 10 tips for avoiding shady SEO providers

    … how to judge the value of the work their employer provides. Those conversations are scary, and they’re happening far too often. I thought I’d take a look at some red flags and warning signs with this week’s article here. While I’m stepping up on my soap box to preach, I’m also taking a step back and looking at the SEO industry without any…

    Greg Gifford/ Search Engine Landin SEO- 32 readers -
  • Majestic to print the Internet in 3D in outer space

    … and pages are the most trustworthy across the web. This will be one of the first commercial business transactions to ever be completed in space. Majestic and MIS are literally creating a piece of sculpture out of mathematics in space. How cool is that for the SEO industry and Majestic! Dixon Jones from Majestic explains: “Space has a huge symbolic…

    Barry Schwartz/ Search Engine Landin SEO- 13 readers -
  • Evangelizing organic search success: 5 steps to elevate performance

    … Working in the community of over 20,000 search and content professionals that our company (BrightEdge) has built, skilled practitioners often ask me how they can best elevate themselves professionally. Even though they get results, they often have trouble securing the buy-in they need from key stakeholders. The result is that neither…

    Jim Yu/ Search Engine Landin SEO- 13 readers -
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