Sem Industry: General

  • 7 reasons to enter the 2017 Search Engine Land Awards

    … been to provide information to shape the best practices in search marketing, and deliver actionable tactics to help the marketing community achieve amazing results. Our annual awards are recognition of how the industry has continued to grow over time across the globe, and honor the most impressive and innovative campaigns, individuals and teams…

    Search Engine Landin Paid Search SEO- 12 readers -
  • ‘SEO: The Movie’ aims to trace the rise of internet marketing

    Grab your popcorn. There’s a new movie that looks back on the history of SEO from the mid-1990s to today. Wait. A movie about SEO? Yep. It may seem odd at first glance, but as anyone who’s been around the industry for the past 20 or so years could tell you, there are definitely some interesting stories to tell. So that’s what John Lincoln, CEO of Ignite Visibility, set out to do.

    Matt Mcgee/ Search Engine Land- 26 readers -
  • Majestic successfully prints the internet in 3-D in outer space

    … been about expanding ideas, expanding knowledge leadership and about believing that data can be more than just numbers on an excel spreadsheet. I think that it also inspires people within our industry to say we are doing more there is more that we can do in the world to advance humankind.” Here is a photo: Here is a video from Majestic on this mission: Here is a GIF of it floating in the space station: About The Author …

    Barry Schwartz/ Search Engine Landin SEO- 13 readers -
  • Monetizing your SEO expertise

    … launch. The process is well defined in Jeff Walker’s Product Launch Formula (PLF). Walker was a pioneer in the space; he was the first to make six figures in seven days and laid out the formula that launched an industry. This is the system that Frank Kern, Eben Pagan, John Reese, Andy Jenkins, Jeremy Schoemaker and all the other big names are using…

    Stephan Spencer/ Search Engine Landin SEO- 16 readers -
  • How and why the SEO tools industry should develop technical standards

    … months, I’ve found myself annoyed with my current subscription. The only reason I still have an account is because historical client data is locked in the platform. Sure, you can export a variety of .CSVs, but then what? There’s no easy way to move my historical data from Deep Crawl to On-Page or Botify. That is because the SEO tools industry has…

    Search Engine Landin SEO How To's- 12 readers -
  • How you can better communicate PPC industry updates to clients

    … As hectic as it can be, we are lucky to be in an industry that is constantly evolving. One day it may be a new ad extension, the next day an algorithm change; it could even be a complete transformation in how ads are written. Needless to say, it’s exciting to always be learning and trying new things. That’s great for us as PPC specialists…

    Matt Umbro/ Search Engine Land- 22 readers -
  • SEO request for proposal (RFP) questions: what to expect

    …/support?) What exactly is excluded in pricing? (e.g., any pass-through technology or advertising fees ) Not-so-common SEO RFP questions Describe how your techniques qualify as “best practices” or follow the industry standard preferred by the major search engines. What are your thoughts on timing of marketing and synergies between channels? How…

    Search Engine Landin SEO- 17 readers -
  • Moz trims product line to focus on search, lays off 28% of staff

    … Bird called that part of the change in Moz’s strategy the “gut-wrenchingly painful part.” Having to let go of any employee is hard, but almost one-third of your staff gone in one decision is a sad thing. Sarah said they will be providing those who have been let go with “severance, coaching, and assistance finding new roles.” Ultimately, Sarah and the management team at Moz believes this will lead to a better set of tools for the search industry and a stronger company. About The Author …

    Barry Schwartz/ Search Engine Land- 12 readers -
  • SEMPO announces its newly elected Board of Directors & Officers

    … Boggs, CEO/Founder, Web Traffic Advisors, LLC Michael Bonfils, Intl Managing Director, SEM International Mike Corak, VP/GM, DAC Group Marc Engelsman, Director, Strategy & Analytics, Digital Brand Expressions John Gagnon, Bing Ads Evangelist, Microsoft Mike Grehan, CMO, Acronym Michael Gullaksen, COO, iProspect Krista LaRiviere, CoFounder &…

    Amy Gesenhues/ Search Engine Land- 23 readers -
  • Advice to those considering SEO as a career

    … on a website, or even an offline publication. It could be that you’ve worked in tech as an editor, a copywriter, a general marketing assistant, posting photos to social media, or something else. This is valuable as long as it shows you’ve worked on a team. Yes, I know there’s a catch 22 — to get a job, you need experience, but to get experience, you need…

    Search Engine Landin SEO- 29 readers -
  • The SEM agency is dying (and what to do about it)

    … Search engine marketing agencies will face many business challenges over the next couple of years, including increased competition, fee pressure, clients bringing SEM in-house and a decline in the prominence of SEM in general. SEM agencies that fail to pivot into broad-based digital agencies will either need to focus exclusively on small…

    David Rodnitzky/ Search Engine Landin Paid Search SEO- 31 readers -
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