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… 13 October 2016 BY Adam Mason If you’ve been in the SEO field for longer than a year, you will have encountered a similar situation to the story below… Back in 2011, I was pitching to a small e-commerce website selling niche food products. For a small company, their products were well known and for that reason they had done very well against…
…. You get the idea. If you’re having trouble coming up with different categories, it may be an indication that you need to think a bit broader. For example, if your idea is to create a site around Smith Corona typewriters, you might have trouble coming up with a bunch of sub-categories. In that case, you could expand your site to cover all vintage…
I work with small to medium sized businesses helping them to optimise and make the most of their website, normally within a small budget. I have been looking into more tools that I can use for my clients to help maximise their online visibility and give some insights into their competitors and marketing activity.