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… and trust flow that simply do not reflect metrics used in the business world. For SEO to be taken seriously we need to get out of reporting in our own metrics and convert it to real world figures. Takeaways This article has been about one particular example that happened to me in my early years in digital marketing. I am aware that there are at least…
… A while back, we made a major mindset shift—not to mention a major strategy shift in our business. We started moving away from creating lots of smaller niche sites and started focusing on one bigger “authority” site. A lot of you guys started making that change, too. Some of you, like me, were hit with the PBN penalties that have been floating…
I work with small to medium sized businesses helping them to optimise and make the most of their website, normally within a small budget. I have been looking into more tools that I can use for my clients to help maximise their online visibility and give some insights into their competitors and marketing activity.