Sem Tools: Keyword Research

  • How I use my marketing technology stack (SEO edition)

    … a book on it. Instead, I’m going to focus on how I use my martech stack to manage my SEO efforts. I look at SEO like a carousel: It’s constantly going round and round — continuous, unending efforts are needed to compete in new topics or keywords and to keep up with changes in the way search engines operate. There is a center pole that all…

    Search Engine Landin SEO- 21 readers -
  • Searchmetrics now shows where your app appears in App Packs

    … other new features. While previously its Competitive Keyword Discovery tool showed all and shared competitive keywords for a specific web page, now it shows which page-level keywords are unique to you and which to your competitor’s page. For example, if you wanted to know the unique keywords for a page that features a pair of Nike shoes, now you can…

    Search Engine Landin SEO Google- 11 readers -
  • 7 Key SEO Activities That Can Now Be Automated

    … with tools like SERPWoo. Rather than tracking specified URLs (yours and your competitors’), SERPWoo tracks the top 20 results for your keywords by default. It also includes useful metrics such as page and domain link popularity, social shares, etc., to help marketers more easily analyze the potential causes of a rankings fluctuation. I hope that these…

    Search Engine Landin SEO- 61 readers -
  • Tools, Tools Everywhere! Which SEO Tools Are Worth Your Time?

    …, Google, Amazon.com, Yahoo!, Bing, YouTube, and answers.com. Ubersuggest Ubersuggest is another free keyword research tool based on Google Suggest. When you enter your keyword, it runs a number of variations based on that term. For example, if you were to enter the search term “cupcakes,” Ubersuggest would pull the suggestions for cupcakes…

    Stephan Spencer/ Search Engine Landin SEO- 49 readers -
  • How To Build A Customer-Centric Keyword Strategy

    … It’s no secret that keyword research is an integral part of crafting a successful SEO strategy. After all, keywords provide us insights into our users and help drive our content strategy. The challenge is that our keyword strategy must evolve as search evolves. Along with the changes in the search results themselves, we as search marketers…

    Casie Gillette/ Search Engine Landin SEO How To's- 21 readers -