Sem Tools: Keyword Research

  • How I use my marketing technology stack (SEO edition)

    … rankings for within Moz Rank Tracker. Part of this content publishing process is making sure I have an inline call-to-action — generally pointing these CTAs to an Unbounce (tool #5) landing page. Unbounce lets me split test variants and send my leads to other software in my MarTech stack outside of my core SEO tools (like Salesforce and Net-Results…

    Search Engine Landin SEO- 23 readers -
  • Searchmetrics now shows where your app appears in App Packs

    … other new features. While previously its Competitive Keyword Discovery tool showed all and shared competitive keywords for a specific web page, now it shows which page-level keywords are unique to you and which to your competitor’s page. For example, if you wanted to know the unique keywords for a page that features a pair of Nike shoes, now you can…

    Search Engine Landin SEO Google- 11 readers -
  • 7 Key SEO Activities That Can Now Be Automated

    … with tools like SERPWoo. Rather than tracking specified URLs (yours and your competitors’), SERPWoo tracks the top 20 results for your keywords by default. It also includes useful metrics such as page and domain link popularity, social shares, etc., to help marketers more easily analyze the potential causes of a rankings fluctuation. I hope that these…

    Search Engine Landin SEO- 61 readers -
  • Tools, Tools Everywhere! Which SEO Tools Are Worth Your Time?

    …, Google, Amazon.com, Yahoo!, Bing, YouTube, and answers.com. Ubersuggest Ubersuggest is another free keyword research tool based on Google Suggest. When you enter your keyword, it runs a number of variations based on that term. For example, if you were to enter the search term “cupcakes,” Ubersuggest would pull the suggestions for cupcakes…

    Stephan Spencer/ Search Engine Landin SEO- 52 readers -
  • How To Build A Customer-Centric Keyword Strategy

    … must also account for the various ways users can search (voice, mobile, desktop), query length changes, and user expectations. Query Length & Voice Search Blue Nile Research released a study at the end of April that looked at how individuals searched. While there is a ton of great data in the report worth checking out, what stood out to me…

    Casie Gillette/ Search Engine Landin SEO How To's- 25 readers -
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