Sem Tools: Keyword Research

  • How I use my marketing technology stack (SEO edition)

    … marketing technology stack to make this happen: Initial analysis I first search the term in Google, collecting the of URLs of the top-performing results. I run these URLs through Ahrefs Position Explorer (tool #1), filtering on keywords ranking in the top 50 results and sorting descending by volume: [Click to enlarge] I repeat this process four or five…

    Search Engine Landin SEO- 22 readers -
  • Searchmetrics now shows where your app appears in App Packs

    … other new features. While previously its Competitive Keyword Discovery tool showed all and shared competitive keywords for a specific web page, now it shows which page-level keywords are unique to you and which to your competitor’s page. For example, if you wanted to know the unique keywords for a page that features a pair of Nike shoes, now you can…

    Search Engine Landin SEO Google- 11 readers -
  • 7 Key SEO Activities That Can Now Be Automated

    … Linking I have written in the past about visualizing a site’s pages and links as a graph to facilitate the analysis of a website’s internal linking, which was doable but took a lot of effort. The process required exporting the URLs crawled, then processing them with visualization tools. This has now been made easy by the “Visualizer…

    Search Engine Landin SEO- 61 readers -
  • Tools, Tools Everywhere! Which SEO Tools Are Worth Your Time?

    … not all, such as “search queries”) is also available through Google Analytics. Google now offers the ability to look at Google organic search traffic from the perspective of the query which drove the visit, organic landing pages, country of origin, devices, search type (web, image, and video), and date range (up to the 90 day max) and see that data…

    Stephan Spencer/ Search Engine Landin SEO- 51 readers -
  • How To Build A Customer-Centric Keyword Strategy

    … It’s no secret that keyword research is an integral part of crafting a successful SEO strategy. After all, keywords provide us insights into our users and help drive our content strategy. The challenge is that our keyword strategy must evolve as search evolves. Along with the changes in the search results themselves, we as search marketers…

    Casie Gillette/ Search Engine Landin SEO How To's- 24 readers -