Sem Tools: Links

  • Did you know? Google sees JavaScript links you don’t

    … Most SEMs are aware by now that Google is parsing JavaScript and processing content within the DOM. We know this not only because Google has flat out told us, but also because it has been tested. We know all of this — and yet, tools which provide backlink data are only seeing classically formatted HTML elements listed within a given page’s…

    Search Engine Landin SEO Google- 15 readers -
  • Local SEO is about so much more than tools

    … Welcome to my first Local SEO column of the year on Search Engine Land! While most other sites are publishing roundups or predictions for 2017, there’s really only one way to kick off the beginning of a new year: a new installment of Greg’s Soapbox! As you faithful readers know, my posts are almost always influenced by recent conversations…

    Greg Gifford/ Search Engine Landin SEO- 31 readers -
  • How I use my marketing technology stack (SEO edition)

    … marketing technology stack to make this happen: Initial analysis I first search the term in Google, collecting the of URLs of the top-performing results. I run these URLs through Ahrefs Position Explorer (tool #1), filtering on keywords ranking in the top 50 results and sorting descending by volume: [Click to enlarge] I repeat this process four or five…

    Search Engine Landin SEO- 28 readers -
  • Data-Led Link Building: Audience Segmentation & Analysis

    … Link building remains the bedrock upon which long-term SEO success is built. Effectively using the wealth of data available to search marketers these days is the key to ensuring your inbound strategy beats the competition. Let’s take a look at a few tools and data points you can use to ensure you are one step ahead in your SEO campaign. I’m…

    Chris Liversidge/ Search Engine Landin SEO- 19 readers -
  • Competitive Link Building Analysis For Your Industry

    … of the major link indexes such as OSE, Majestic, Ahrefs, or SEMrush (I have no affiliation to any of these tools) could follow along. Plan for a few minutes, or a few hours, depending on the scale of research you want. All of these tools have different indexes and only provide a fraction of the total picture but are indicative of the overall landscape…

    Search Engine Landin SEO- 14 readers -
  • 7 Key SEO Activities That Can Now Be Automated

    … Linking I have written in the past about visualizing a site’s pages and links as a graph to facilitate the analysis of a website’s internal linking, which was doable but took a lot of effort. The process required exporting the URLs crawled, then processing them with visualization tools. This has now been made easy by the “Visualizer…

    Search Engine Landin SEO- 64 readers -
  • Tools, Tools Everywhere! Which SEO Tools Are Worth Your Time?

    … an oversight. Bing Webmaster Tools offers data on search traffic, site maps, keywords, links, URL parameters, crawl data, and robots.txt just like Google Webmaster Tools does — but it also provides more in-depth SEO improvement recommendations than Google. Bing Webmaster Tools — SEO Reports Screaming Frog Due to the incredible amount of data you can access…

    Stephan Spencer/ Search Engine Landin SEO- 59 readers -
  • New Link Tool Crowdsources Your Disavowed Links In DisavowFiles

    … The folks over at Bruce Clay announced a neat new link tool named DisavowFiles. DisavowFiles basically lets you upload your disavow file to them and tells you how many other sites are disavowing the same links. But it doesn’t tell you who is disavowing those links, just if other people are disavowing those links. When you disavow links, you…

    Barry Schwartz/ Search Engine Landin SEO- 10 readers -
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