Sem Tools: Links

  • Did you know? Google sees JavaScript links you don’t

    … Most SEMs are aware by now that Google is parsing JavaScript and processing content within the DOM. We know this not only because Google has flat out told us, but also because it has been tested. We know all of this — and yet, tools which provide backlink data are only seeing classically formatted HTML elements listed within a given page’s…

    Search Engine Landin SEO Google- 17 readers -
  • Local SEO is about so much more than tools

    … Welcome to my first Local SEO column of the year on Search Engine Land! While most other sites are publishing roundups or predictions for 2017, there’s really only one way to kick off the beginning of a new year: a new installment of Greg’s Soapbox! As you faithful readers know, my posts are almost always influenced by recent conversations…

    Greg Gifford/ Search Engine Landin SEO- 33 readers -
  • How I use my marketing technology stack (SEO edition)

    Marketing technology (martech) stacks are all the buzz right now, especially following the Stackie awards given out at the MarTech Conference recently. There were some excellent visualizations of what technologies companies use and how they categorize them within different stages of their funnel. To me, this is all very fascinating.

    Search Engine Land- 31 readers -