Sem Tools: Ppc

  • Google Attribution: What search marketers need to know

    … started showing click and conversion assist data from Analytics before that, but there was no way to set a conversion action to a model other than last-click for conversion reporting and bidding until last year. The attribution tool introduced in AdWords in 2014 is for search funnels only, which means it only reports on whether users interact…

    Ginny Marvin/ Search Engine Landin SEO Google- 30 readers -
  • Bing Ads apps keep getting more useful, now with bulk editing

    … The Bing Ads apps on iOS and Android are steadily becoming more and more useful for actual management, not just monitoring (and outpacing AdWords apps in functionality). In June, Bing Ads gave users the ability to edit text ads from its iOS and Android apps. With the update announced Tuesday, app users no longer have to pause or enable items one…

    Ginny Marvin/ Search Engine Landin SEO- 24 readers -
  • The SEM automation primer

    … but efficient workflow. To round off this post, here are a few of my personal favorite tools, including reasons to use them and a starting point to explore more if you wish: “R” The increasingly popular statistical analysis language, R, provides a great way to do robust, complex analysis of your SEM data. It’s great for data visualization and (to my mind…

    Search Engine Landin Paid Search SEO Google- 11 readers -
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