Sem Tools: Ppc

  • Google Attribution: Is Google stepping in because no one else would?

    Advertisers — especially PPC junkies — want to pay for the highest-converting, most relevant traffic possible. That’s been the obsession of our corner of the digital world for some years now. Yet in other corners, key players have been roundly accused of taking a wait-and-see approach when it comes to advertisers paying for the least credible, most fraudulent ad impressions ...

    Andrew Goodman/ Search Engine Land- 25 readers -
  • Google Attribution: What search marketers need to know

    … started showing click and conversion assist data from Analytics before that, but there was no way to set a conversion action to a model other than last-click for conversion reporting and bidding until last year. The attribution tool introduced in AdWords in 2014 is for search funnels only, which means it only reports on whether users interact…

    Ginny Marvin/ Search Engine Landin SEO Google- 33 readers -
  • Bing Ads apps keep getting more useful, now with bulk editing

    The Bing Ads apps on iOS and Android are steadily becoming more and more useful for actual management, not just monitoring (and outpacing AdWords apps in functionality). In June, Bing Ads gave users the ability to edit text ads from its iOS and Android apps. With the update announced Tuesday, app users no longer have to pause or enable items one at a time.

    Ginny Marvin/ Search Engine Land- 24 readers -