Sem Tools: Ppc

  • Bing Ads apps keep getting more useful, now with bulk editing

    … The Bing Ads apps on iOS and Android are steadily becoming more and more useful for actual management, not just monitoring (and outpacing AdWords apps in functionality). In June, Bing Ads gave users the ability to edit text ads from its iOS and Android apps. With the update announced Tuesday, app users no longer have to pause or enable items one…

    Ginny Marvin/ Search Engine Landin SEO- 18 readers -
  • The SEM automation primer

    … repeating administrative processes is handled right in the AdWords user interface. Over the years, Google has added a wealth of options to the automated rules suite. The activities you can automate range from turning on or off ad copy at relevant times (e.g., showing “Call Now” type ads only during times when your phone lines are open) to managing…

    Search Engine Landin Paid Search SEO Google- 8 readers -
  • Google tests showing an overall Health Score for AdWords accounts

    Google is testing a new overview in the Opportunities tab in AdWords that gives advertisers an “Account Health Score for Search”. The feature was spotted and first reported by the team at Receptional, a UK-based digital marketing agency. As Receptional points out, the idea is similar to that of WordStream’s AdWords Grader, showing an overall score and a more detailed assessment.

    Ginny Marvin/ Search Engine Land- 19 readers -
  • AdWords Editor updated to support expanded text ads

    … Good news for paid search managers working to get expanded text ads implemented. A day after rolling out expanded text ads globally, Google released an update to AdWords Editor that supports the longer ads. If you already have AdWords Editor installed, you’ll be prompted to update to version 11.5 the next time you open it. There is a new…

    Ginny Marvin/ Search Engine Landin Paid Search SEO- 10 readers -
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