Sem Tools: Ppc

    • Google Attribution: What search marketers need to know

      One of the biggest announcements to come out of Google Marketing Next, held in San Francisco last week, was the release of Google Attribution. The new, free solution can pull in data from Google Analytics, AdWords or DoubleClick Search to provide a more holistic view of conversion actions across channels and devices for attribution modeling and bidding information.

      Ginny Marvin/ Search Engine Landin SEO Google- 24 readers -
  • Bing Ads apps keep getting more useful, now with bulk editing

    … The Bing Ads apps on iOS and Android are steadily becoming more and more useful for actual management, not just monitoring (and outpacing AdWords apps in functionality). In June, Bing Ads gave users the ability to edit text ads from its iOS and Android apps. With the update announced Tuesday, app users no longer have to pause or enable items one…

    Ginny Marvin/ Search Engine Landin SEO- 23 readers -
  • The SEM automation primer

    … to JavaScript. An understanding of the fundamentals will take you a long way. Once you’ve learned a bit of JavaScript, you can get started with AdWords scripts via the Google Intro & Documentation. Some great sources of inspiration (and scripts!) include: Level 2: Platform APIs The next step up in complexity is the world of APIs. The Application…

    Search Engine Landin Paid Search SEO Google- 11 readers -
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