Sem Tools: Ppc

  • Bing Ads apps keep getting more useful, now with bulk editing

    … The Bing Ads apps on iOS and Android are steadily becoming more and more useful for actual management, not just monitoring (and outpacing AdWords apps in functionality). In June, Bing Ads gave users the ability to edit text ads from its iOS and Android apps. With the update announced Tuesday, app users no longer have to pause or enable items one…

    Ginny Marvin/ Search Engine Landin SEO- 19 readers -
  • The SEM automation primer

    … but efficient workflow. To round off this post, here are a few of my personal favorite tools, including reasons to use them and a starting point to explore more if you wish: “R” The increasingly popular statistical analysis language, R, provides a great way to do robust, complex analysis of your SEM data. It’s great for data visualization and (to my mind…

    Search Engine Landin Paid Search SEO Google- 9 readers -
  • AdWords Editor updated to support expanded text ads

    … Good news for paid search managers working to get expanded text ads implemented. A day after rolling out expanded text ads globally, Google released an update to AdWords Editor that supports the longer ads. If you already have AdWords Editor installed, you’ll be prompted to update to version 11.5 the next time you open it. There is a new…

    Ginny Marvin/ Search Engine Landin Paid Search SEO- 10 readers -
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