Sem Tools: Ppc

  • Bing Ads apps keep getting more useful, now with bulk editing

    … The Bing Ads apps on iOS and Android are steadily becoming more and more useful for actual management, not just monitoring (and outpacing AdWords apps in functionality). In June, Bing Ads gave users the ability to edit text ads from its iOS and Android apps. With the update announced Tuesday, app users no longer have to pause or enable items…

    Ginny Marvin/ Search Engine Landin SEO- 13 readers -
  • The SEM automation primer

    … To varying degrees, my last few posts have flirted with the use of technology in search engine marketing. These posts have resulted in a few great questions regarding tools I’d use, or how to get started with this or that. There was recently a #ppcchat dedicated solely to the role of automation in this field, so I decided it would be a good…

    Search Engine Landin Paid Search SEO Google- 7 readers -
  • AdWords Editor updated to support expanded text ads

    … Good news for paid search managers working to get expanded text ads implemented. A day after rolling out expanded text ads globally, Google released an update to AdWords Editor that supports the longer ads. If you already have AdWords Editor installed, you’ll be prompted to update to version 11.5 the next time you open it. There is a new…

    Ginny Marvin/ Search Engine Landin Paid Search SEO- 8 readers -
  • What the heck is going on with Google Keyword Planner?

    … click 135,000 ppc 135,000 – – – Then different volumes for abbreviation and synonym search engine marketing 12,100 search marketing 2,900 sem 368,000 – – – Some combined words get different volumes, some don’t car wash 550,000 carwash 550,000 dog walker 22,200 dogwalker 2,900 auto body shop 49,500 autobody shop 2,400 – – – Plural and abbreviations…

    Ginny Marvin/ Search Engine Landin Google- 19 readers -
  • It’s here: Bing Ads Editor for Mac launches in beta

    … Bing Ads Editor for Mac has long been the most highly requested feature on the Bing Ads user forum. Mac users got word in November that Bing Ads had started work on the Mac version — for release early summer 2016, and here we are. The team announced the beta version is available in the U.S. at SMX Advanced in Seattle on Wednesday. The Mac…

    Ginny Marvin/ Search Engine Landin SEO- 9 readers -
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