Sem Tools: Ppc

  • Google Attribution: What search marketers need to know

    … started showing click and conversion assist data from Analytics before that, but there was no way to set a conversion action to a model other than last-click for conversion reporting and bidding until last year. The attribution tool introduced in AdWords in 2014 is for search funnels only, which means it only reports on whether users interact…

    Ginny Marvin/ Search Engine Landin SEO Google- 35 readers -