Sem Tools: Web Analytics

  • Is your SEO data steering you wrong?

    … the Model Comparison Tool in Google Analytics “to compare how different attribution models impact the valuation of your marketing channels.” Channel classification One common mistake that I have seen over the years is that the paid search is not set up correctly and can actually get misclassified as organic search, which can inflate your SEO numbers…

    Search Engine Landin SEO- 8 readers -
  • 7 Key SEO Activities That Can Now Be Automated

    … Linking I have written in the past about visualizing a site’s pages and links as a graph to facilitate the analysis of a website’s internal linking, which was doable but took a lot of effort. The process required exporting the URLs crawled, then processing them with visualization tools. This has now been made easy by the “Visualizer…

    Search Engine Landin SEO- 61 readers -
  • Tools, Tools Everywhere! Which SEO Tools Are Worth Your Time?

    … not all, such as “search queries”) is also available through Google Analytics. Google now offers the ability to look at Google organic search traffic from the perspective of the query which drove the visit, organic landing pages, country of origin, devices, search type (web, image, and video), and date range (up to the 90 day max) and see that data…

    Stephan Spencer/ Search Engine Landin SEO- 51 readers -
  • How A PPC Fraud Ring Impersonated 300+ Advertisers In May 2014

    … Did you know that your paid search ads are susceptible to the same type of fraud that affects other forms of digital advertising? And we're not just talking about click fraud here. The fraudulent tactic affecting PPC the most dramatically these days is a fairly insidious one that can be hard to detect. It's called PPC ad impersonation and occurs…

    Search Engine Landin Paid Search SEO- 24 readers -