Sem Tools: Web Analytics

  • Google Attribution: What search marketers need to know

    … started showing click and conversion assist data from Analytics before that, but there was no way to set a conversion action to a model other than last-click for conversion reporting and bidding until last year. The attribution tool introduced in AdWords in 2014 is for search funnels only, which means it only reports on whether users interact…

    Ginny Marvin/ Search Engine Landin SEO Google- 35 readers -
  • Is your SEO data steering you wrong?

    … the Model Comparison Tool in Google Analytics “to compare how different attribution models impact the valuation of your marketing channels.” Channel classification One common mistake that I have seen over the years is that the paid search is not set up correctly and can actually get misclassified as organic search, which can inflate your SEO numbers…

    Search Engine Landin SEO- 11 readers -