Sem Tools: Web Analytics

  • Is your SEO data steering you wrong?

    … the Model Comparison Tool in Google Analytics “to compare how different attribution models impact the valuation of your marketing channels.” Channel classification One common mistake that I have seen over the years is that the paid search is not set up correctly and can actually get misclassified as organic search, which can inflate your SEO numbers…

    Search Engine Landin SEO- 7 readers -
  • 7 Key SEO Activities That Can Now Be Automated

    … with tools like SERPWoo. Rather than tracking specified URLs (yours and your competitors’), SERPWoo tracks the top 20 results for your keywords by default. It also includes useful metrics such as page and domain link popularity, social shares, etc., to help marketers more easily analyze the potential causes of a rankings fluctuation. I hope that these…

    Search Engine Landin SEO- 60 readers -
  • Tools, Tools Everywhere! Which SEO Tools Are Worth Your Time?

    …, Google, Amazon.com, Yahoo!, Bing, YouTube, and answers.com. Ubersuggest Ubersuggest is another free keyword research tool based on Google Suggest. When you enter your keyword, it runs a number of variations based on that term. For example, if you were to enter the search term “cupcakes,” Ubersuggest would pull the suggestions for cupcakes…

    Stephan Spencer/ Search Engine Landin SEO- 48 readers -
  • How A PPC Fraud Ring Impersonated 300+ Advertisers In May 2014

    … Did you know that your paid search ads are susceptible to the same type of fraud that affects other forms of digital advertising? And we're not just talking about click fraud here. The fraudulent tactic affecting PPC the most dramatically these days is a fairly insidious one that can be hard to detect. It's called PPC ad impersonation…

    Search Engine Landin Paid Search SEO- 23 readers -
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