Sem Tools: Web Analytics

    • The 8 time- & money-saving SEO tools I pay for (& 17 more I use for free)

      In a recent interview with SEO and Credo founder John Doherty on Dan Shure’s excellent Experts on the Wire podcast, he mentioned the positive response he’d gotten to a post he’d done this summer on the SEO Tools he uses. He mentioned that it seemed like a pretty simple post idea, but it made sense to me that it would get traction, because John is a smart writer and marketer.

      Tom Demers/ Search Engine Landin SEO- 31 readers -
  • Is your SEO data steering you wrong?

    … the Model Comparison Tool in Google Analytics “to compare how different attribution models impact the valuation of your marketing channels.” Channel classification One common mistake that I have seen over the years is that the paid search is not set up correctly and can actually get misclassified as organic search, which can inflate your SEO numbers…

    Search Engine Landin SEO- 8 readers -
  • 7 Key SEO Activities That Can Now Be Automated

    … with tools like SERPWoo. Rather than tracking specified URLs (yours and your competitors’), SERPWoo tracks the top 20 results for your keywords by default. It also includes useful metrics such as page and domain link popularity, social shares, etc., to help marketers more easily analyze the potential causes of a rankings fluctuation. I hope that these…

    Search Engine Landin SEO- 63 readers -
  • Tools, Tools Everywhere! Which SEO Tools Are Worth Your Time?

    … an oversight. Bing Webmaster Tools offers data on search traffic, site maps, keywords, links, URL parameters, crawl data, and robots.txt just like Google Webmaster Tools does — but it also provides more in-depth SEO improvement recommendations than Google. Bing Webmaster Tools — SEO Reports Screaming Frog Due to the incredible amount of data you can access…

    Stephan Spencer/ Search Engine Landin SEO- 55 readers -
  • How A PPC Fraud Ring Impersonated 300+ Advertisers In May 2014

    … of fraud on PPC advertising. The search engines are only just beginning to work with vendors like The Search Monitor (full disclosure: my employer) to identify it and take it down. In May 2014, The Search Monitor detected fraudulent PPC ads running on Bing, Yahoo, and Google. The fraudsters impersonated more than 300 advertisers on a global scale…

    Search Engine Landin Paid Search SEO- 25 readers -