Sem Tools: Web Analytics

  • Google Attribution: What search marketers need to know

    … started showing click and conversion assist data from Analytics before that, but there was no way to set a conversion action to a model other than last-click for conversion reporting and bidding until last year. The attribution tool introduced in AdWords in 2014 is for search funnels only, which means it only reports on whether users interact…

    Ginny Marvin/ Search Engine Landin SEO Google- 30 readers -
  • The 8 time- & money-saving SEO tools I pay for (& 17 more I use for free)

    In a recent interview with SEO and Credo founder John Doherty on Dan Shure’s excellent Experts on the Wire podcast, he mentioned the positive response he’d gotten to a post he’d done this summer on the SEO Tools he uses. He mentioned that it seemed like a pretty simple post idea, but it made sense to me that it would get traction, because John is a smart writer and marketer.

    Tom Demers/ Search Engine Land- 39 readers -
  • Is your SEO data steering you wrong?

    … the Model Comparison Tool in Google Analytics “to compare how different attribution models impact the valuation of your marketing channels.” Channel classification One common mistake that I have seen over the years is that the paid search is not set up correctly and can actually get misclassified as organic search, which can inflate your SEO numbers…

    Search Engine Landin SEO- 11 readers -
  • DataHero Adds Support For Google AdWords Reporting

    Marketing analysis and reporting tool, DataHero, announced an integration with Google AdWords on Monday that offers users access to more than 20 AdWords reports. “Google AdWords has been the most popular connector requested by our users, especially digital agencies. Now they can analyze data from AdWords along with the other cloud services usedeveryday to measure performance ...

    Ginny Marvin/ Search Engine Land- 15 readers -
  • 7 Key SEO Activities That Can Now Be Automated

    Although it’s hard to keep up with the growing number of SEO tools that have been launched in the last few years (along with the new functionalities of the existing tools), it’s necessary to test them in order to identify how their features can support and help advance our SEO activities more efficiently.

    Search Engine Land- 64 readers -
  • Tools, Tools Everywhere! Which SEO Tools Are Worth Your Time?

    …, Google, Amazon.com, Yahoo!, Bing, YouTube, and answers.com. Ubersuggest Ubersuggest is another free keyword research tool based on Google Suggest. When you enter your keyword, it runs a number of variations based on that term. For example, if you were to enter the search term “cupcakes,” Ubersuggest would pull the suggestions for cupcakes…

    Stephan Spencer/ Search Engine Landin SEO- 59 readers -
  • How A PPC Fraud Ring Impersonated 300+ Advertisers In May 2014

    … Did you know that your paid search ads are susceptible to the same type of fraud that affects other forms of digital advertising? And we're not just talking about click fraud here. The fraudulent tactic affecting PPC the most dramatically these days is a fairly insidious one that can be hard to detect. It's called PPC ad impersonation…

    Search Engine Landin Paid Search SEO- 30 readers -