Sem & Ppc

  • The Differences between AdWords Match Types: The Tough SEM Decisions

    … If search engine marketing (SEM) were a game of schoolyard kickball, Google AdWords would get picked first every time. Not only is it the most popular tool for SEM, it’s one of the most effective. But being best (by most accounts, anyway) doesn’t necessarily mean it’s simple. A lot goes into choosing the right keywords [...] Read More…

    Dex Mediain Paid Search- 15 readers -
  • 7 Deadly Sins of Search Engine Marketing (SEM): Refine Your Strategy

    … There’s a lot of advice out there about what good search engine marketing (SEM) looks like. But even if you’re doing a lot of things right, you may be making some major SEM faux pas as well. Here are 7 things to avoid when tackling SEM for your local business. 1. Lacking Focus One of [...] Read More... The post 7 Deadly Sins of Search Engine Marketing (SEM): Refine Your Strategy appeared first on Dex Media. …

    Dex Mediain Paid Search- 17 readers -
  • The Latest Developments in Pay-Per-Click (PPC) Advertising

    … Earning prime visibility on the web and ranking well online are goals for most local business owners. So if search engine optimization (SEO) and online listings are only getting you part of the way there, pay-per-click (PPC) advertising or search engine marketing (SEM) can pick up some serious slack. What type of business should use [...] Read More... The post The Latest Developments in Pay-Per-Click (PPC) Advertising appeared first on Dex Media. …

    Dex Mediain Paid Search- 19 readers -
  • The Latest Developments in Pay-Per-Click (PPC) Advertising

    … Earning prime visibility on the web and ranking well online are goals for most local business owners. So if search engine optimization (SEO) and online listings are only getting you part of the way there, pay-per-click (PPC) advertising or search engine marketing (SEM) can pick up some serious slack. What type of business should use Pay-Per-Click [...] Read More... The post The Latest Developments in Pay-Per-Click (PPC) Advertising appeared first on Dex Media. …

    Dex Mediain Paid Search- 19 readers -
  • Were you at the Seattle Biz Talk?

    … Local businesses in the Pacific Northwest face similar challenges to your own. Much like you, they know they need to be actively pursuing new customers while at the same time keeping tabs on current clients. At our recent Seattle Biz Talk, industry experts joined forces to deliver valuable insights and personalized help to attendees. We know…

    Dex Mediain Social- 21 readers -
  • Why Advertise on Bing When Google Is King?

    … to a higher conversion rate, 8.8% vs. 6%. “I, like many PPC managers, have had scenarios where Google has proved to be the most cost-effective network,” wrote the author, Owen Gill from Hallam Internet, “However, the key takeaway is not to dismiss Bing Ads before giving it a chance.” But Google is still better, right? In many ways large and small…

    Jeff B. Copeland/ Dex Mediain Google- 29 readers -
  • Better Targeting with Display Ad Remarketing

    … You know you need search ads to pull customers to your website, but that’s just half the customer chase. You also should pull them back after they visit your site for a second shot at their business. That’s called “remarketing”. Google, Bing and many ad agencies and networks offer the service, pushing display (image) or text ads at potential…

    Jeff B. Copeland/ Dex Mediain Display- 29 readers -
  • Thursday Webinar: Google Answers Your Search Ad Questions

    …, August 25, at 1 PM EDT What will attendees take away from the webinar? They’ll have a better understanding about the digital space today and what’s happening with search: Why it’s important to just be there and show up. Also, some key insights on the difference between search engine optimization (SEO) and search engine marketing (SEM). And we’re going…

    Dex Media- 11 readers -
  • Fast Track to the Top on Google: Answer Boxes

    … Fast Track to the Top on Google: Answer Boxes April 19, 2016 - Posted by Jeff B. Copeland to Business Websites/ Local Marketing/ SEM & PPC Type searches in Google—especially questions in whole phrases like “how much is a …”–and the pages that come back increasingly lead off with a box that displays a short answer to the question. Google…

    Jeff B. Copeland/ Dex Mediain Google- 25 readers -
  • More Phone Calls from Customers, 8 Ways

    … A smart phone in every purse/pocket = easy internet search for local businesses = a whole lot more calls to local businesses. Market research firm BIA/Kelsey predicts that those calls will have more than doubled between 2013 and 2018. The good news: Customers who call are usually ready to buy. The challenge: No patience. Customers expect to find…

    Jeff B. Copeland/ Dex Mediain SEO- 26 readers -
  • Help! I Can’t See My Ad on Google

    … Your Google AdWords ad campaigns are live and you’re filled with hope that dropping $8-plus per click for “laundromats near me” or “24 hour laundry mat” will soon start the quarters dropping at your washeteria. So you jump on Google and enter your search terms. And your ads are nowhere—not even for “wash and fold near me” for 50 cents a click…

    Jeff B. Copeland/ Dex Mediain Google- 25 readers -
  • Google Makes Big Changes to Results Pages: No More Right Rail

    … Google Makes Big Changes to Results Pages: No More Right Rail March 10, 2016 - Posted by Jonathan Larkin to Local Marketing/ SEM & PPC Google’s ever-shifting landscape of available advertising slots got a major jolt in late February. For quite some time, they’ve been testing the impacts of removing ads from the right-hand rail…

    Jonathan Larkin/ Dex Mediain Google- 24 readers -