Sem & Ppc

  • Why Advertise on Bing When Google Is King?

    … to a higher conversion rate, 8.8% vs. 6%. “I, like many PPC managers, have had scenarios where Google has proved to be the most cost-effective network,” wrote the author, Owen Gill from Hallam Internet, “However, the key takeaway is not to dismiss Bing Ads before giving it a chance.” But Google is still better, right? In many ways large and small…

    Jeff B. Copeland/ Dex Mediain Google- 11 readers -
  • Better Targeting with Display Ad Remarketing

    … You know you need search ads to pull customers to your website, but that’s just half the customer chase. You also should pull them back after they visit your site for a second shot at their business. That’s called “remarketing”. Google, Bing and many ad agencies and networks offer the service, pushing display (image) or text ads at potential…

    Jeff B. Copeland/ Dex Mediain Display- 13 readers -
  • Thursday Webinar: Google Answers Your Search Ad Questions

    …, August 25, at 1 PM EDT What will attendees take away from the webinar? They’ll have a better understanding about the digital space today and what’s happening with search: Why it’s important to just be there and show up. Also, some key insights on the difference between search engine optimization (SEO) and search engine marketing (SEM). And we’re going…

    Dex Media- 9 readers -
  • Fast Track to the Top on Google: Answer Boxes

    … Fast Track to the Top on Google: Answer Boxes April 19, 2016 - Posted by Jeff B. Copeland to Business Websites/ Local Marketing/ SEM & PPC Type searches in Google—especially questions in whole phrases like “how much is a …”–and the pages that come back increasingly lead off with a box that displays a short answer to the question. Google…

    Jeff B. Copeland/ Dex Mediain Google- 12 readers -
  • More Phone Calls from Customers, 8 Ways

    … A smart phone in every purse/pocket = easy internet search for local businesses = a whole lot more calls to local businesses. Market research firm BIA/Kelsey predicts that those calls will have more than doubled between 2013 and 2018. The good news: Customers who call are usually ready to buy. The challenge: No patience. Customers expect…

    Jeff B. Copeland/ Dex Mediain SEO- 12 readers -
  • Help! I Can’t See My Ad on Google

    … Your Google AdWords ad campaigns are live and you’re filled with hope that dropping $8-plus per click for “laundromats near me” or “24 hour laundry mat” will soon start the quarters dropping at your washeteria. So you jump on Google and enter your search terms. And your ads are nowhere—not even for “wash and fold near me” for 50 cents a click…

    Jeff B. Copeland/ Dex Mediain Google- 14 readers -
  • Google Makes Big Changes to Results Pages: No More Right Rail

    … Google Makes Big Changes to Results Pages: No More Right Rail March 10, 2016 - Posted by Jonathan Larkin to Local Marketing/ SEM & PPC Google’s ever-shifting landscape of available advertising slots got a major jolt in late February. For quite some time, they’ve been testing the impacts of removing ads from the right-hand rail…

    Jonathan Larkin/ Dex Mediain Google- 16 readers -
  • Tracking Online Ads to Store Visits: The Final Step

    … Customers view ads on their mobile phones–that’s trackable. Then they carry those mobile phones into stores, also trackable. Some day, someone should be able to match those two events perfectly, making online ads for local businesses perfectly trackable. Some day soon, to judge by all the companies trying to crack this problem—competitors…

    Jeff B. Copeland/ Dex Media- 11 readers -
  • Escape from Excel with Google’s New Report Editor

    … Escape from Excel with Google’s New Report Editor December 17, 2015 - Posted by Jonathan Larkin to SEM & PPC Reporting in AdWords has long been a two-tiered process. If you wanted quick access to basic statistics you could browse through your campaigns, ad groups, or keywords and get a feel for your performance. If you wanted to dive…

    Jonathan Larkin/ Dex Media- 9 readers -
  • Add Some Life to Your Bing Ads with Image Extensions

    … Add Some Life to Your Bing Ads with Image Extensions December 8, 2015 - Posted by Jonathan Larkin to SEM & PPC As the old idiom goes, a picture is worth a thousand words. Considering the limited number of words you can use in your online ads, the ability to add in a picture is a pretty big deal. Bing seems to agree and they’ve now given…

    Jonathan Larkin/ Dex Media- 10 readers -
  • State of Search Conference 2015 – PPC and SEM Highlights

    … State of Search Conference 2015 – PPC and SEM Highlights December 2, 2015 - Posted by Cat De Rohan to SEM & PPC The 2015 State of Search Conference was held in Dallas, Texas recently, featuring speakers from Google, Bing, Moz, Basecamp and more. Not just a status report, this conference also looked ahead to what we can expect in paid…

    Dex Mediain Paid Search- 10 readers -
  • Pay-Per-Click (PPC) Tips for Insurance Agencies

    … Pay-Per-Click (PPC) Tips for Insurance Agencies November 16, 2015 - Posted by Cat De Rohan to SEM & PPC Pay-per-click (PPC) is a great marketing strategy to increase traffic as well as potential clientele to your site. PPC is a fast way to get your business to the top of Google’s first page of search results. It does cost more money…

    Dex Media- 13 readers -
  • Save Yourself from Holiday Marketing Head Slaps

    … Save Yourself from Holiday Marketing Head Slaps November 13, 2015 - Posted by Jeff B. Copeland to Email Marketing/ Local Marketing/ SEM & PPC/ Social Media It’s the little details that get you. You can avoid these four big hazards of holiday marketing by taking some small steps—if you act early. 1. Don’t let your email messages get…

    Jeff B. Copeland/ Dex Mediain Social EMail- 9 readers -
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