Semantic Search

Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results. Author Seth Grimes lists "11 approaches that join semantics to search", and Hildebrand et al. provide an overview that lists semantic search systems and identifies other uses of semantics in the search process. Semantic search systems consider various points including context of search, location, intent, variation of words, synonyms, generalized and specialized queries, concept matching and natural language queries to provide relevant search results.
Posts about Semantic Search
    • Semantic Search: What it Means for SEO in 2017

      The combination of semantics (the science of meaning in language) with search engines that process billions of queries seems a very natural one. Semantic search has been effective, too; by understanding the intent of a query and the context of the user, the accuracy of results on search engines like Google and Bing has increased significantly.

      Search Engine Watchin Paid Search SEO- 19 readers -
    • Five important updates to Google semantic search you might have missed

      What is semantic search? Broadly speaking, it’s a term that refers to a movement towards more accurate search results by using various methods to better understand the intent and context behind a search. Or as Alexis Sanders very eloquently explained it on the Moz Blog, “The word “semantic” refers to the meaning or essence of something.

      Search Engine Watchin Google- 17 readers -
  • Google Patents Extracting Facts from the Web

    … entity, an attribute possessed by the entity, and the value of the attribute for the entity. I’m reminded of an early Google Provisional patent that Sergy Brin came up with in the 1990s. My post about that patent I called, Google’s First Semantic Search Invention was Patented in 1999. The patent it is about was titled Extracting Patterns…

    Bill Slawski/ SEO by the Seain Google- 19 readers -
  • Working the Grey areas of Search Visibility

    … Recently, I found myself in the midst of an online debate about the search engine optimization value of GooglePlus content. Some of my colleagues insisted links from the platform worked their way into Google’s algorithm and content; others were adamant that G+ listings – and perhaps all social content – was irrelevant from a pure SEO and ranking…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Paid Search- 15 readers -
  • OK Google. What does Voice Search mean for SEO?

    … 29 March 2017 | James Jezusek OK Google. What does Voice Search mean for SEO? The continuing rise of mobile, smart ‘digital assistants’ such as Google’s own Home product due to launch in the UK in April, Amazon’s Alexa, plus a surge in connected devices such as in-car assistants has given rise to a shift in the way people are searching…

    Tamar SEO and Social Blogin SEO Google- 26 readers -
  • Let's Talk About Google's Elephant in the Room

    … It's no secret that marketers and search optimization pros can be a bit obsessed with Google’s zoo of algorithm updates. We’ve weathered the Penguins and Pandas that thankfully stopped old hacks from working these past couple of years; but what about what the next algo Zebra or Walrus, or maybe that bigger Elephant in the room affecting search…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 22 readers -
  • Ann Smarty on How to Do Keyword Research

    … Conducting keyword research is a bit rough these days. There are just so many people online, so many businesses, so many new startups and websites competing for Google search positions. Keywords are quickly monopolized, mercenary tactics and big budgets from multi-national corporations eating up all the good ones. That leaves smaller guys…

    KAYAK ONLINE MARKETING BLOG in SEO How To's- 23 readers -
  • The natural evolution of digital for brands: becoming more human

    … in people communicating through their devices. With more than 3 billion people using messaging apps every day, consumers are spending five times longer on average using messaging apps than they do on all other mobile apps. And, what’s more, we’ve reached a point where natural language is the new universal user interface with technology. Search…

    Search Engine Watch- 10 readers -
  • Voice: the future of next-gen search – expert predictions

    … The expansion of digital systems has resulted in the recent rise of voice search. More people today are using various digital assistants created by the major players of the technology market, such as Apple’s Siri, Google Now, Microsoft’s Cortana, and Amazon’s Alexa. The development of these systems and the recent improvements in their ability…

    Search Engine Watch- 35 readers -
  • How Google May Map a Query to an Entity for Suggestions

    … Search predictions come from: – The terms you’re typing. – What other people are searching for, including trending searches. Trending searches are popular stories in your area that change throughout the day. Trending searches aren’t related to your search history. – Relevant searches you’ve done in the past (if you’re signed in to your Google…

    Bill Slawski/ SEO by the Seain SEO- 25 readers -
  • Are You Sure You Want a Top Spot on Google?

    … Roughly 60% of all search engine visits go to the top three results for any query. That’s a lot of traffic for those businesses. But what percentage of that 60% actually lead to a sale? For transactional querries (availability, price, proximity, urgency), it's likely substantial. But for B2B or consultative businesses, it's going…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 15 readers -
  • How mobile has changed our present and future search behaviour

    … of mobile No one knows for sure where mobile is going but it’s a great conversation to talk about. Let’s do just that. Soon there will be a linkless world as we adapt to mobile devices. The Internet of Things might make search very granular and even more personable and allow engines to truly become semantic. “Do I have milk left in the fridge to bake…

    Search Engine Watchin Paid Search How To's- 21 readers -
  • SEO 101: eight simple ways to optimise your blog posts for search

    … understand how SEO works, which may eventually help you improve your content to make it more appealing, both for your audience, but also for search engines. 2. Headline and title tags A post’s headline is the user’s first impression on your content and this will affect whether the exposure will lead to an actual click, or not. The title tag should…

    Search Engine Watchin SEO Content- 37 readers -
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