Semantic Search

Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results. Author Seth Grimes lists "11 approaches that join semantics to search", and Hildebrand et al. provide an overview that lists semantic search systems and identifies other uses of semantics in the search process. Semantic search systems consider various points including context of search, location, intent, variation of words, synonyms, generalized and specialized queries, concept matching and natural language queries to provide relevant search results.
Posts about Semantic Search
  • Let's Talk About Google's Elephant in the Room

    …, Rankbrain. By bringing together semantic (contextual) search with intent-discerning algorithms, the underlined software follows what amounts to a five-step process in hundredths of a second: Let a user enter a search string (while offering suggestions) Decipher what the user might actually be looking for, given the query and their location…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 14 readers -
  • Ann Smarty on How to Do Keyword Research

    … Conducting keyword research is a bit rough these days. There are just so many people online, so many businesses, so many new startups and websites competing for Google search positions. Keywords are quickly monopolized, mercenary tactics and big budgets from multi-national corporations eating up all the good ones. That leaves smaller guys…

    KAYAK ONLINE MARKETING BLOG in SEO How To's- 17 readers -
  • The natural evolution of digital for brands: becoming more human

    … in people communicating through their devices. With more than 3 billion people using messaging apps every day, consumers are spending five times longer on average using messaging apps than they do on all other mobile apps. And, what’s more, we’ve reached a point where natural language is the new universal user interface with technology. Search…

    Search Engine Watch- 8 readers -
  • Voice: the future of next-gen search – expert predictions

    … on a semantic prediction of needs. In other words, search engines return results based on the user’s historical behavior and the current context. “I think that’s where voice search really comes into its own – when your device is saying to you some things you might want to know,” suggest WIll Critchlow. The growth of voice search is leading to more…

    Search Engine Watch- 22 readers -
  • How Google May Map a Query to an Entity for Suggestions

    … to make Hillary Clinton look good, because it wasn’t showing results tied to her name that SourceFed insisted Google should be showing. SEO Consultant Rhea Drysdale posted a response on Medium that shot holes in their argument. Rhea started off with: SourceFed believes Google is manipulating search results in favor of Hillary Clinton, because…

    Bill Slawski/ SEO by the Seain SEO- 17 readers -
  • Are You Sure You Want a Top Spot on Google?

    … Roughly 60% of all search engine visits go to the top three results for any query. That’s a lot of traffic for those businesses. But what percentage of that 60% actually lead to a sale? For transactional querries (availability, price, proximity, urgency), it's likely substantial. But for B2B or consultative businesses, it's going…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 13 readers -
  • How mobile has changed our present and future search behaviour

    Well, first thing’s first. Mobile search isn’t mobile. We carry out most of our searches when we are static, on average 70%. Button tapping accuracy is reduced by 30% because we walk vertically. This is one of the reasons why voice search exists in the first place. Voice search is going to diminish the use of incorrect spellings which will eventually mean that PPC teams will, ...

    Search Engine Watch- 14 readers -
  • Big Fish or Big Pond? Search Localization Changes Everything

    If you’ve been reading the Kayak blog with any regularity, you probably already know that Google has been making an effort to match buyers with businesses in their own geographic area. This is partly out of consumer preference – who doesn’t like buying local? – and partly as a result of mobile integration, which leads searchers to look for products and services while they are “on the go.

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 16 readers -
  • SEO 101: eight simple ways to optimise your blog posts for search

    … understand how SEO works, which may eventually help you improve your content to make it more appealing, both for your audience, but also for search engines. 2. Headline and title tags A post’s headline is the user’s first impression on your content and this will affect whether the exposure will lead to an actual click, or not. The title tag should…

    Search Engine Watchin SEO Content- 32 readers -
  • Are search engines ‘semantic’?

    … Let’s get to the crux of the matter. It never fails to make me smile when people misuse the term ‘semantic search’, so really… what is semantic web search? A simple definition of semantic search We often talk of semantic search as if it’s something new. Semantic search goes back years, even centuries. Here is a simple definition of semantic…

    Search Engine Watchin Paid Search- 17 readers -
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