Semantic Search

Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results. Author Seth Grimes lists "11 approaches that join semantics to search", and Hildebrand et al. provide an overview that lists semantic search systems and identifies other uses of semantics in the search process. Semantic search systems consider various points including context of search, location, intent, variation of words, synonyms, generalized and specialized queries, concept matching and natural language queries to provide relevant search results.
Posts about Semantic Search
    • Ann Smarty on How to Do Keyword Research

      Conducting keyword research is a bit rough these days. There are just so many people online, so many businesses, so many new startups and websites competing for Google search positions. Keywords are quickly monopolized, mercenary tactics and big budgets from multi-national corporations eating up all the good ones.

      KAYAK ONLINE MARKETING BLOG in SEO How To's- 12 readers -
    • The natural evolution of digital for brands: becoming more human

      It used to be that digital interactions portrayed in the Jetsons, on Star Trek and through KITT on Knight Rider were make-believe preserved for the television and big screen. However, with the rise of digital personal assistants in recent years like Cortana and Siri, and intelligent bots, what was once science fiction is quickly becoming fact.

      Search Engine Watch- 8 readers -
  • Voice: the future of next-gen search – expert predictions

    … on a semantic prediction of needs. In other words, search engines return results based on the user’s historical behavior and the current context. “I think that’s where voice search really comes into its own – when your device is saying to you some things you might want to know,” suggest WIll Critchlow. The growth of voice search is leading to more…

    Search Engine Watch- 10 readers -
  • How Google May Map a Query to an Entity for Suggestions

    … to make Hillary Clinton look good, because it wasn’t showing results tied to her name that SourceFed insisted Google should be showing. SEO Consultant Rhea Drysdale posted a response on Medium that shot holes in their argument. Rhea started off with: SourceFed believes Google is manipulating search results in favor of Hillary Clinton, because…

    Bill Slawski/ SEO by the Seain SEO- 10 readers -
  • Are You Sure You Want a Top Spot on Google?

    … Roughly 60% of all search engine visits go to the top three results for any query. That’s a lot of traffic for those businesses. But what percentage of that 60% actually lead to a sale? For transactional querries (availability, price, proximity, urgency), it's likely substantial. But for B2B or consultative businesses, it's going…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 8 readers -
  • How mobile has changed our present and future search behaviour

    … of mobile No one knows for sure where mobile is going but it’s a great conversation to talk about. Let’s do just that. Soon there will be a linkless world as we adapt to mobile devices. The Internet of Things might make search very granular and even more personable and allow engines to truly become semantic. “Do I have milk left in the fridge to bake…

    Search Engine Watchin Paid Search How To's- 11 readers -
  • SEO 101: eight simple ways to optimise your blog posts for search

    … be an accurate description of your content aiming to capture the audience’s attention, while helping search engines discover your content with the right optimisation. Title tag was always an important part of on-page SEO optimisation, but Google’s semantic search has changed the rules of the game, encouraging people to think more of their audience…

    Search Engine Watchin SEO Content- 28 readers -
  • Are search engines ‘semantic’?

    … Intelligence, is starting to lead the way with. Just look at translation services, get a native speaker and you will see that search engines cannot yet properly translate queries into full, local dialect. Keeping in mind that Hummingbird was released over two and a half years ago! What Google Hummingbird really does to queries? Google Hummingbird…

    Search Engine Watchin Paid Search- 13 readers -
  • The Evolution of Search

    … I just returned from a few days in Las Vegas and the Pubcon Conference. I had the chance to see some great presentations and talk to a number of interesting folks, and the company that I am the Director of Search Marketing at, Go Fish Digital won a US Search Award for Best Use of Search for Travel/Leisure, for a campaign we did for Reston Limo. I wanted to share my presentation from the conference here as well. If you have any questions, please let me know. Related …

    Bill Slawski/ SEO by the Sea- 27 readers -
  • What Does Semantic Search Mean For Search Engine Optimization

    … into engines like Google, using voice recognition software to browse the web. The intersection of these two closely-related trends has given birth to something known as the semantic web. That’s what we’re here to talk about today. What is the semantic web? Perhaps more importantly,what sort of impact does it have on search engine optimization…

    DailySEOblogin SEO- 13 readers -
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