Semantic Search

Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results. Author Seth Grimes lists "11 approaches that join semantics to search", and Hildebrand et al. provide an overview that lists semantic search systems and identifies other uses of semantics in the search process. Semantic search systems consider various points including context of search, location, intent, variation of words, synonyms, generalized and specialized queries, concept matching and natural language queries to provide relevant search results.
Posts about Semantic Search
  • OK Google. What does Voice Search mean for SEO?

    … 29 March 2017 | James Jezusek OK Google. What does Voice Search mean for SEO? The continuing rise of mobile, smart ‘digital assistants’ such as Google’s own Home product due to launch in the UK in April, Amazon’s Alexa, plus a surge in connected devices such as in-car assistants has given rise to a shift in the way people are searching…

    Tamar SEO and Social Blogin SEO Google- 23 readers -
  • Let's Talk About Google's Elephant in the Room

    …, Rankbrain. By bringing together semantic (contextual) search with intent-discerning algorithms, the underlined software follows what amounts to a five-step process in hundredths of a second: Let a user enter a search string (while offering suggestions) Decipher what the user might actually be looking for, given the query and their location…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 21 readers -
  • Ann Smarty on How to Do Keyword Research

    … Conducting keyword research is a bit rough these days. There are just so many people online, so many businesses, so many new startups and websites competing for Google search positions. Keywords are quickly monopolized, mercenary tactics and big budgets from multi-national corporations eating up all the good ones. That leaves smaller guys…

    KAYAK ONLINE MARKETING BLOG in SEO How To's- 22 readers -
  • The natural evolution of digital for brands: becoming more human

    … It used to be that digital interactions portrayed in the Jetsons, on Star Trek and through KITT on Knight Rider were make-believe preserved for the television and big screen. However, with the rise of digital personal assistants in recent years like Cortana and Siri, and intelligent bots, what was once science fiction is quickly becoming fact…

    Search Engine Watch- 8 readers -
  • Voice: the future of next-gen search – expert predictions

    … on a semantic prediction of needs. In other words, search engines return results based on the user’s historical behavior and the current context. “I think that’s where voice search really comes into its own – when your device is saying to you some things you might want to know,” suggest WIll Critchlow. The growth of voice search is leading to more…

    Search Engine Watch- 33 readers -
  • How Google May Map a Query to an Entity for Suggestions

    … to make Hillary Clinton look good, because it wasn’t showing results tied to her name that SourceFed insisted Google should be showing. SEO Consultant Rhea Drysdale posted a response on Medium that shot holes in their argument. Rhea started off with: SourceFed believes Google is manipulating search results in favor of Hillary Clinton, because…

    Bill Slawski/ SEO by the Seain SEO- 23 readers -
  • Are You Sure You Want a Top Spot on Google?

    … Roughly 60% of all search engine visits go to the top three results for any query. That’s a lot of traffic for those businesses. But what percentage of that 60% actually lead to a sale? For transactional querries (availability, price, proximity, urgency), it's likely substantial. But for B2B or consultative businesses, it's going…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 14 readers -
  • How mobile has changed our present and future search behaviour

    … of mobile No one knows for sure where mobile is going but it’s a great conversation to talk about. Let’s do just that. Soon there will be a linkless world as we adapt to mobile devices. The Internet of Things might make search very granular and even more personable and allow engines to truly become semantic. “Do I have milk left in the fridge to bake…

    Search Engine Watchin Paid Search How To's- 19 readers -
  • SEO 101: eight simple ways to optimise your blog posts for search

    … be an accurate description of your content aiming to capture the audience’s attention, while helping search engines discover your content with the right optimisation. Title tag was always an important part of on-page SEO optimisation, but Google’s semantic search has changed the rules of the game, encouraging people to think more of their audience…

    Search Engine Watchin SEO Content- 36 readers -
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